Generating more customer reviews for your product is critical. A product sampling program provides the perfect opportunity to generate more ratings, reviews, and additional user-generated content. A product sampling program is particularly helpful when launching a new brand or product within a brand.

By providing potential customers with your products, you begin to build the foundation of trust and loyalty. You might not get it from everyone, but for many, the option of trying a product and getting to experience it first hand before purchase is the ultimate form of brand trust and relationship building.

Although many types of product sampling programs exist, they can generally be divided into two categories:. Traditional product sampling is the in-person or event-based sampling method. Think of when you walk through Costco and you see the vendors handing out free samples.

Or when beauty brands offer free skincare samples. Traditional product sampling provides an immersive experience by allowing potential consumers to experience your products. It also promotes brand awareness and gets your product in front of people who may have never heard of you.

However, with traditional product sampling, audience targeting is usually out of reach since your samples are handed out to whoever is there, rather than a targeted audience.

And remarketing opportunities are largely non-existent since samples are typically handed out in passing with little chance for a follow-up. Digital product sampling is far more in-depth than traditional product sampling.

It starts with creating profiles for your potential customers, gathering data through questionnaires and other consumer insight-gathering tactics. This data can include everything from age and location to more targeted questions, such as dietary preferences and shopping habits, depending on the industry.

Once profiles are created, potential customers receive relevant samples or digital offers that match their profile, creating a highly personalized product sampling program.

Digital product sampling, contrary to traditional product sampling, offers many opportunities for both laser-focused audience targeting and for remarketing. It allows you to reach customers in their homes instead of relying on in-person meetings and catching them at the right place and right time.

One of the biggest benefits of digital product sampling is the ability to capitalize on what product sampling programs are all about—collecting more ratings and reviews. Your online brand community can be used to create an effective product sampling program from start to finish.

Digital product sampling programs require effective audience targeting. Product samples drive customers online and in store translating to real sales for you. Also, we can take short date and discontinued stock. We can undertake detailed market research of your showbag customers.

You will receive a bespoke report including data pertaining to customer demographics and psychographics, product perception, brand recognisability and conversion. We will market your showbag across a range of platforms including the Royal Showguides 3. We feature and promote your showbag, products and brand to a large and targeted social audience.

WOMEN YEARS. The Women's Weekly customer is the primary grocer buyer and loves to try new products that are good for her family's health and happiness. For 25 years, Australian women have chosen to buy Marie Claire more than any other fashion magazine.

The Marie Claire audience loves fashion, are obsessed with beauty, and want to lead a stylish life. Most importantly, they care about the world and want to make a difference.

MEN YEARS. A Stella girl makes staying healthy, well and fit an everyday way of life. She is an early adopter of new health foods and diets and loves to discover new 'it' products.

Social media influencers and relevant brand content influence her purchasing decisions. Partner your brand with the first conscious showbag for ethical minded consumers. UCLA is the most applied college in the US and has become an international lifestyle brand representing California dreaming, limitless opportunity and youthful energy.

Doesn't matter how many times we compare digital product sampling vs. traditional product sampling, there are 3 models to product sampling, explained here.

Some samples are recommended to customers by experts, such as doctors, beauty consultants, pharmacy technicians in medical health and pharmaceutical products. Other samples might ship with the regular product the customer uses. Based on a marketing hypothesis, if customers are satisfied with a particular product, they might like the new line of company products.

Even if the sample won't lead to buying the new goods, the brand has won their loyalty because they are more likely happy with their gift. Gift baskets are another way of product sampling. It usually requires a multiple B2B collaboration.

For example, many VIP guest hotels receive a gift basket containing brochures from travel agencies for a free in-town tour or discount code for their first reservation, alongside shampoo and sunscreen samples.

All these strategies are examples of traditional product sampling. Yet this marketing strategy has its own flaws and disadvantages.

That is one of the main reasons why digital product sampling has become popular. Read more: The Psychology Behind Consumer Sampling Programs. Even though they are two different methods, when we put digital product sampling vs. traditional product sampling, the difference between digital and traditional product sampling is little.

In both ways, the customer is given a small sample of the product to try before paying for it. Target marketing strategies are necessary for both digital and traditional product sampling. Plus, they both give the brand the required data to retarget and change marketing strategies if needed.

But all the drawbacks of traditional product sampling are the new method's privilege. In other words, digital product sampling is customer-based, efficient, and accurate. Let's take a closer look at where digital and traditional product sampling part ways :.

The targeted group in traditional product sampling is indeterminate. There is no way of proving that a product sampling counter set in a mall in the center of the city has found its audience, and freebies are given to the right potential customers.

In contrast, in digital product sampling, all customers are chosen accurately based on their AI algorithms' interests. So companies are assured their product samples have reached the right potential customers.

With the uncertainty of meeting with the right audience, all the resources spent on traditional product sampling seem unreasonable. The amount of time, energy, and budget on handing out free goods to the people compared to its outcome on sale rates is a losing bargain.

Targeted product sampling programs have long been a popular method to increase product trials and repurchase cycles Target Market Product Sampling. Bags are distributed by our street teams at community events close to major retailers. All of our sampling programs include We know which programs work and how to negotiate the best rates for our clients. TMS focuses on distribution controls, accountability and backend analysis to

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