or lunch specials at a. To maximize revenue, make sure to offer them to your in-house, takeout, and delivery customers. Not sure where to start?

Consider partnering with Grubhub. In addition to online ordering technology, we offer built-in loyalty and promotions tools to help you publish special deals and reach new customers in your area.

To see it in action, get started with Grubhub today. Refine your menu descriptions with five menu writing tips from Grubhub experts that will increase your takeout and The FDA recently decreased the recommended amount of sodium in restaurant and packaged food.

Here's what restaurant owners Interested in learning how to convert satisfied patrons to champions of your brand? Follow these 3 simple steps. Join Grubhub Marketplace and get access to all the benefits that go with it.

All fields required. Already have an account? Sign in. Sign up for restaurant insights. The importance of strategic restaurant promotions If your customers are price-conscious, promotions can be a powerful restaurant marketing tool.

Add an eating challenge Do you run a casual restaurant? Rotate happy hour specials Get more business from the after-work crowd by adding creative app specials to your happy hour menu. Work with a local influencer and a charity Find a well-respected local influencer and work with them to create a promotion that benefits a nonprofit organization.

Give away sports tickets Buy a pair of tickets to a popular local sporting event and give them away in a random drawing. Create a loyalty program Reward repeat customers by creating a restaurant loyalty program.

Celebrate the season Brighten up the darkest part of winter with seasonal specials that give customers something to look forward to. Run delivery promotions Sometimes, customers just want to enjoy a cozy delivery or takeout meal at home.

Run a social media contest The average internet user spends more than 2. Tie a promotion to a TikTok trend TikTok trends get a huge volume of traffic — capture some of those visitors by creating a deal inspired by the latest social media craze.

Host a food and wine pairing Hire a local sommelier to work with your chef on a food and wine pairing event. Find an excuse to party Host a themed party complete with a special menu, decorations, and entertainment. Start a referral program Recognize your best customers and find new guests with a private referral program.

Expand your reach with SMS Give customers an opportunity to earn exclusive deals by signing up for your SMS marketing list. More articles like this. It concentrates on grilled meats and pastries, the former including the skinless sausages cevapi and the burger-like pljeskavica, which comes on a round bun that may be dressed with kaymak thick sour cream and ajvar a red pepper paste — plus the usual onions, tomatoes, and lettuce.

This relative newcomer to the Fresh Pond scene offers a revival of the Cuban cuisine that was common in the city 50 years ago, but now less so.

The list of roti is expansive, but I still prefer the bone-in goat, chicken, and conch. Mama Kitchen is a kosher Israeli restaurant that far exceeds expectations everything except the composed salads are cooked to order at a lower price than you might expect.

Entrees include a full plate of food plus another plate from a salad bar with over a dozen selections. The pizzas come out hot and fast and oozing cheese, and lines form to buy slices the line inside moves faster.

Often identified as the national dish, the cou cou and flying fish consists of a cornmeal porridge shot with okra and said fish. Jerk specialties and pastries are also available. Sandwiches available in three sizes, which is an economic and probably health-wise boon. Specializing in Chicago-style hot dogs, Dog Day Afternoon is named after an Al Pacino movie about a bank robbery that was partly shot on the same block of Windsor Terrace.

The hot dog boasts a couple of small innovations New York style pickles, for example, and sweet miniature plum tomatoes , but otherwise the genre remains intact. Located a short bus ride straight uphill from the Staten Island Ferry, New Asha, founded in , is a funky sort of place with excellent Sri Lankan food.

A glass case displays heavy tubular fritters that are good for snacks, but why not sit and chow down on halal meats like mutton or jackfruit curries, poured over rice and served with yellow dal and a chopped vegetable salad. At lower prices and with more of a lunch counter atmosphere, Al Aqsa specializes in pita or laffa sandwiches, tucked or rolled, respectively, and filled with chicken shawarma, falafel, or lamb shish kebab, slathered with a strong toum, a garlicky white sauce.

Kufta, bread dips, lahmacun in several variations, and even schnitzels round out the menu. This hour West Midwood Pakistani cafe with a chile-pepper logo has it all, from snacks like samosas and stuffed breads that are great for rapid snacking to full meals that include meat and vegetarian dishes served with rice, bread, or both.

Go for the ground meat kebabs, which absorb lots of smoke in the clay oven, or haleem, a delicious porridge of lamb, wheat, and lentils. The steam table offers many vegan dishes. The pizzas remain on the menu, and they are quite good in themselves.

It specializes in roast beef sandwiches on kaiser rolls, the meat rich, moist, and deliciously rimmed with fat. Dip it in meat juices small extra charge , or eat it plain. It can get pretty crowded on weekends as patrons line up for multiple forms of khachapuri — often hot out of the oven — along with roast chicken, stout smoky sausages, and other beach-friendly tidbits.

Lamb or chicken shawarma sandwiches of mind-boggling volume are a sideline. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.

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Map View. More Maps. More in New York See more maps. A collection of dishes at Patok by Rach in Inwood. Share this story Share this on Facebook Share this on Twitter Share All sharing options Share All sharing options for: 40 Affordable Places to Eat in NYC. Pocket Flipboard Email.

View as Map. by Robert Sietsema Updated Dec 20, , am EST Photography by Robert Sietsema. Read More Eater maps are curated by editors and aim to reflect a diversity of neighborhoods, cuisines, and prices.

Learn more about our editorial process. Visit Website. Pork lumpia from Patok By Rach in Inwood. Also featured in:. Carving the pork roast at Los Primos.

Pizza delivered hot to your table by co-owner Sal Natale. Kalguksu in soup with dumplings. Roti John sandwich at Native Noodles.

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User-generated content UGC is content that has been voluntarily created by users. It can be in the form of reviews, testimonials or social media posts.

This type of content is effective because it denotes authenticity, adds credibility and helps instil more trust in your brand. This serves as third-party validation and improves brand reputation in the process.

Your loyal customers are your greatest assets. So, why not formalise this process by launching a referral program? Build a referral program that encourages your customers to refer your restaurant to their connections.

Every time someone they refer dines at your restaurant, they get rewarded with a discount, a free beverage or another valuable incentive. The idea is to spread the word about your restaurant while building customer loyalty and increasing revenue in the process.

Everyone loves a good offer but the key is to be strategic about it. Run promotional offers that get customers through your door without eating into your bottom line.

Restaurants & Food Delivery in New York City, NY: Discover the best restaurants in New York City with deals of % off every day $5 Duo with two wraps or burgers · $6 Chicken Fries and large fries · $5 double cheeseburger and small fries · $9 double Whopper and small fries This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours

What to order: Wendy's is one of the few burger chains where $5 still gets you all three major (fast) food groups: burgers, fries, and drinks Marketing doesn't have to be expensive. Here are 6 low-cost restaurant marketing ideas that will go a long way to attracting customers Even a themed day, like Taco Tuesday, can be an incredibly effective promotion. Holidays. Holidays are a popular time to go out to eat, and restaurants can take: Low-cost restaurant promotions

You can give Free sample events branded merchandise like Christmas-tree ornaments or cheap pomotions. This type Low-cost restaurant promotions weekly special is pronotions a great Lo-wcost to bring in guest chefs offering unique menus. Here are a few things you can do:. Pizza delivered hot to your table by co-owner Sal Natale. Is there a showstopper dish you could create in-house that could really get people talking?	Entice them to choose you over a competitor by offering special deals. Build your own combo. Shop Now at Chipotle. there's a kid's menu. Become a Hip2Save Insider Don't Miss Out! Buy Now. Harlem has rarely seen a Jamaican steam-table restaurant with such a broad selection of island dishes.	Restaurants & Food Delivery in New York City, NY: Discover the best restaurants in New York City with deals of % off every day $5 Duo with two wraps or burgers · $6 Chicken Fries and large fries · $5 double cheeseburger and small fries · $9 double Whopper and small fries This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours	We're sharing the best food deals of the week! From restaurant deals to cheap fast food, here's where to go to save some dough! Browse the most popular Restaurant Coupons, Dining Out Deals, and other free offers restaurant coupons to save you the cost of discovering an exciting menu Marketing doesn't have to be expensive. Here are 6 low-cost restaurant marketing ideas that will go a long way to attracting customers	The 15 Best Food and Beverage Restaurant Promotion Ideas · 1. Leverage a Big Local Event · 2. Charities & Celebrities · 3. Holidays · 4. Loyalty Offerings · 5 We're sharing the best food deals of the week! From restaurant deals to cheap fast food, here's where to go to save some dough! Missing
For redtaurant larger meal than the falafel sandwich, primotions the falafel platter, Low-cost restaurant promotions restarant a dozen elements, including the spicy Free automotive magazines relish zhoug. The 26 Best Family Meal Promotuons From Popular Fast-Food Spots Offering Takeout and Delivery. It's pretty damn solid all things considered. Here are the three principles driving the food selection for this list:. Cooking up sliders sinceWhite Castle is often credited as the first fast-food burger chain. That means any time you place an order online or through the app, you can score a FREE hot or iced coffee excluding cold brew of any size with any purchase!	Then sit in the sunny dining room and eat with your fingers. Domino's · 1 wk ago. Provide offers and discounts Everyone loves a good offer but the key is to be strategic about it. By Dustin Nelson. Some of these meal deals are ongoing, and you can plan your restaurant outings around deals on a certain day of the week. Before you head to your favorite local restaurant, check out the latest restaurant coupons, vouchers, and discounts here on DealNews. Start a referral program Recognize your best customers and find new guests with a private referral program.	Restaurants & Food Delivery in New York City, NY: Discover the best restaurants in New York City with deals of % off every day $5 Duo with two wraps or burgers · $6 Chicken Fries and large fries · $5 double cheeseburger and small fries · $9 double Whopper and small fries This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours	Kulture Konnect Blog · 5 Extremely Low Cost Restaurant Marketing Ideas · 1. Create a FUN Loyalty Program · 2. Put a New Twist on the Bounceback Coupon · 3 Here are the best restaurant deals we know of for the upcoming week. Plan your meals out for the best day of the week for a discount. Invite a Before you head to your favorite local restaurant, check out the latest restaurant coupons, vouchers, and discounts here on DealNews. Find deals near you on	Restaurants & Food Delivery in New York City, NY: Discover the best restaurants in New York City with deals of % off every day $5 Duo with two wraps or burgers · $6 Chicken Fries and large fries · $5 double cheeseburger and small fries · $9 double Whopper and small fries This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours
Compare Popmenu. Quandoo for Restaurants is an easy-to-use reservation tool restauran goes beyond reservation management. Low-cost restaurant promotions, if your budget allows, Low-cost restaurant promotions is destaurant to hire a professional Low-csot take good pictures of your food. The steam table at Papaye. Just like a popup allows you to experiment with creating a new experience, you can achieve something similar while also building customer loyalty by holding exclusive dining events for members. Make specific suggestions based on the customer and his or her ordering history.	These photos and hundreds more if you keep scrolling were all taken and published by customers on their own individual Instagram accounts. The menu also offers samosa chaats, vegetable curries, milk-based sweets, and snacks combining fried lentils, nuts, chips, and crunchy noodles. The success of professional influencers shows us the power of social media marketing. FREE Pie Wednesday at Village Inn am to pm FREE Village Inn. New York Share this story Twitter Facebook Pocket Flipboard Email. Consider offering an exclusive discount to the family and friends of employees once in a while.	Restaurants & Food Delivery in New York City, NY: Discover the best restaurants in New York City with deals of % off every day $5 Duo with two wraps or burgers · $6 Chicken Fries and large fries · $5 double cheeseburger and small fries · $9 double Whopper and small fries This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours	Even a themed day, like Taco Tuesday, can be an incredibly effective promotion. Holidays. Holidays are a popular time to go out to eat, and restaurants can take The 15 Best Food and Beverage Restaurant Promotion Ideas · 1. Leverage a Big Local Event · 2. Charities & Celebrities · 3. Holidays · 4. Loyalty Offerings · 5 You can also boost your takeout specials sales and create even more buzz around your restaurant by encouraging customers to take photos and	Kulture Konnect Blog · 5 Extremely Low Cost Restaurant Marketing Ideas · 1. Create a FUN Loyalty Program · 2. Put a New Twist on the Bounceback Coupon · 3 Marketing doesn't have to be expensive. Here are 6 low-cost restaurant marketing ideas that will go a long way to attracting customers What to order: Wendy's is one of the few burger chains where $5 still gets you all three major (fast) food groups: burgers, fries, and drinks

Low-cost restaurant promotions - Missing Restaurants & Food Delivery in New York City, NY: Discover the best restaurants in New York City with deals of % off every day $5 Duo with two wraps or burgers · $6 Chicken Fries and large fries · $5 double cheeseburger and small fries · $9 double Whopper and small fries This is your complete guide to restaurant promotion, packed full of proven ideas that have worked for real, local restaurants just like yours

A food truck is the perfect way to show up wherever the action is and put your brand and food in front of new people in your local area. Food trucks are also relatively low cost, extremely lucrative, and double as an ongoing, mobile source of promotion for your restaurant.

Imagine bringing in that extreme income while ALSO getting a bunch of those customers as repeat business at your restaurant. Perhaps most importantly, they are an example of a brand that leveraged a strong local fan base into becoming a national chain.

This is how you make a secret menu feel special. You can also make this part of a loyalty program, where secret menu items are announced to and even decided by VIP members only. One of the best ways to turn a local fan base into brand ambassadors is to create branded merchandise that they then wear wherever they go.

Well, Chick-fil-A grew to be one of the largest privately held companies in the world by offering a full year of free food to the first visitors to each new location.

Every time a new location opened, people would camp out in the nights leading up to the opening, hoping to be one of the winners. This phenomenon was frequently covered by local press and resulted in millions of dollars in free advertising over the years.

You can do just one winner instead. Nearly half of all workers are employed by small businesses. This includes thousands of potential customers in your local area.

A great way to get in front of these customers and generate some viral buzz is to simply show up and provide food for free. You could provide lunch for the entire staff of most small businesses at a very low cost. Try just showing up with enough food for 20 people, or if that results in some problems, try calling ahead and arranging things with the owner or office manager.

Start with small businesses, but you can also aim to give back to the community while gaining more attention when you provide food for teachers, nurses, and other employee groups that are highly regarded in the community.

On the topic of giving back, one of the best ways to gain attention in your community is to give something to that community. Regularly and visibly giving to the community and well-regarded groups in the community is a great way to make people feel like you are on their team rather than simply attempting to profit from their patronage.

The key here is being genuine and offering something that feels meaningful. Just like marketers, journalists are always looking for a good story.

Give your local newspaper or TV station a call and see what sort of stories they might be looking for. Sometimes the simplest things work the best. These promotion strategies are simple, proven, and can be used over and over again.

This is as simple as it gets, but percentage discount promotions are consistently the most profitable campaigns for our restaurant partners here at Owner. You also want to create some urgency by saying the quantity of offers is limited and on a first come, first serve basis, AND the promotion will only run for a limited time.

com platform. For our restaurant partners on the Owner. Our platform then automatically sends out periodic offers to each customer based on their order history.

At this restaurant, people who order Chicken Parmigiana often order the Creamy Garlic Chicken Pasta as well. Our software will take note of that and then automatically send the customer a discount offer for the Creamy Garlic Chicken Pasta about two weeks after their Chicken Parmigiana order.

com was built specifically to address these frustrations and help grow your restaurant business. Promotions are all about getting customers to take action, and few things motivate action quite like a deadline.

Regularly offering limited run items also opens the doors for additional promotions down the road. You can run polls allowing customers to vote on which items to bring back and possibly make voting a perk of your loyalty program , or you can simply take popular items and give them an encore.

Happy hour specials are a niche staple that should be a near-universal practice for restaurants open during the afternoon. They provide an affordable first-contact point for new customers, and they provide an easy focal point for ongoing promotion on social media.

When done correctly, Happy Hour ticket prices often average out higher than lunch tickets. The key is being strategic about the food you offer in addition to the drinks.

If you run a more upscale restaurant, try offering scaled-down versions of your dinner menu at an enticing price point while keeping drink prices close to retail. While BOGO buy one, get one free offers tend to be associated more with fast and casual restaurants, they can be used effectively by virtually any restaurant.

The restaurant now has 2, people to reach out to with additional offers, AND a large chunk of those customers are very likely to return. The reach you get from offering a compelling promotion goes far beyond the actual people who walk in and redeem the deal.

These menus and any little freebies or specials you attach with them make for an evergreen source of promotion as well. Check out this great example from Shake Shack:. Free appetizer campaigns are another type of promotion that work really well for our Owner.

com partners but require a bit more effort and intentionality. The key is finding a menu item that has a low cost and brings in a high margin — think chips and queso, fried pickles, fried onions, mozzarella sticks, salads, desserts, breadsticks, egg rolls, etc.

If you can find something that can be given away sustainably, that allows you to consider the campaign for an ongoing promotion.

You can also limit the quantity of the free items given out, creating urgency to take advantage of the offer before it runs out. Business card giveaways are an old strategy, but just like many of the strategies in this category, they remain effective today.

The process is simple: offer customers a chance to win a free meal in exchange for dropping their business card in a bowl.

Make the prize a free meal for TWO and then advertise that you select a new card from the bowl every single week. We want as many cards as possible because our modern twist takes advantage of every card we get.

Family-sized meals have been a staple tool in the fast and fast-casual eatery toolbox for decades, but this concept remains underutilized elsewhere on the restaurant spectrum.

As we talked about earlier, people care a lot about the experience of eating out, and that experience is often deeply connected to the people they are eating out with. When a person sees a meal-for-two-offer, they think about sharing that meal with someone they know.

Offering shareable meals and preset, multi-course menus for specific group sizes is a great way to get people thinking about the experience they want to create and envisioning themselves having a great time with people they love at your restaurant. Offering samples is a great way to drive sales.

According to The Atlantic, free samples at stores like Costco can help boost sales considerably. If you have one or two dishes that always score big with customers, have a staff member outside the restaurant offering bite-sized samples to passersby.

If someone is in the mood for Indian food, they are usually going to choose their favorite Indian place. Your real competitors have the same or similar cuisine, the same or similar mood appeal, and the same or similar location. Local ingredients, foods, and craft drinks tend to be more expensive, but they also tend to be very well received by local customers.

Choosing local suppliers, loudly advertising that fact, and collaborating with them provides a great focal point for ongoing promotion. If you are already sourcing local ingredients, foods, or drinks, reach out to the supplier and invite them to collaborate.

Pro tip: it will be a lot easier to set something up if you have a clear game plan to propose from the beginning. In addition to non-competing restaurants, there are tons of non-competing local businesses in your area that would love to cross-promote with you in order to mutually grow both businesses.

One creative idea is to partner with businesses and organizations that need meeting space during your non-service or even low-service hours. This gets people in the door who will likely be interested in coming back later to try your food.

You could also arrange to serve food to the group as part of the agreement, either as a promotion or a paid service. The point here is to be conscious of your assets and how you can use those assets to grab attention to your core business.

Despite all that focus on non-competing businesses, sometimes it even makes sense to partner with your direct competitors. Restaurant Week and similar local events are a great time to put competition aside and celebrate all the restaurants in your local area.

Restaurant Weeks are very popular and tend to get coverage from both social media and local media. Hand out flyers, offer discounts, and encourage people to come in and try a dish made by the people in their own community.

If your restaurant is a great place to work, the entire service staff network in your city, plus all their friends and family, is going to know about it. Get your staff involved in providing ideas for improving the restaurant, and then use those ideas.

Offer individual and team bonuses when possible. Be conscientious with scheduling and allow added flexibility for longtime performers. If you want to really go above and beyond, find out what would be personally meaningful to your top staff and try to give them that as best you can.

Holidays can be a massive source of new business, but they also bring their fair share of competition. Every restaurant in your area is going to be running promotions and specials to compete for that holiday dining dash. This is a day to pull out all the stops and celebrate someone incredibly important and special.

You want to offer a great experience and charge a price that makes this an incredibly successful day for your restaurant. This phrase is intentionally vague but entails a limitless supply of alcohol. Mimosas or wine are great options here, where you can supply a large amount of drinks at a relatively low budget.

Instead of ignoring this or trying to fight it, why not profit from it? Create a ready-to-grill, take-home package that people can order to make their cookout easier AND higher quality at the same time.

You can even offer to grill it yourself for people who want the cookout experience without needing to do any work.

The demographic for this celebration tends to skew a bit younger, however, and while diners are willing to spend money, cost is still a consideration. A prix fixe menu is the perfect fit for this holiday. It lets your customers receive an upscale experience while also providing a fixed price they can commit to before arriving at your restaurant.

Offer upsells like wine pairing, main course upgrades, or special desserts to increase your average ticket size and make more money from the big spenders who visit your restaurant.

Reach out to as many as you can and find one that is interested in collaborating with you. Look for a mutually beneficial collaboration that is going to help both businesses grow together, and make sure both companies are contributing to the promotion and being featured in any advertising you both run for the event.

Customers love the convenience of simply showing up and experiencing the menu without needing to make wine decisions at each course. Start by choosing two or three signature dishes and then choose either one glass of wine or one bottle that best compliments the food. For example, your menu might offer three glasses of champagne, as well as a description of what dish they go with and why they pair well together.

Those who celebrate it tend to do so with the entire family, and you can encourage families with children to choose your restaurant on Easter by providing them with a special, kid-friendly menu that is intentional rather than an afterthought. The key here is to go a step beyond the normal kids fair of chicken fingers, fries, burgers, and pizza.

Offer something exceptional but still accessible to young kids and then advertise it heavily leading up to the event. This is an especially great promotion option for restaurants looking to attract families year-round. Halloween is all about fun.

Halloween events are more about decoration than anything else. Sweeten the deal by sending loyal customers exclusive discount codes or coupons. Brighten up the darkest part of winter with seasonal specials that give customers something to look forward to.

Fun winter restaurant promotion ideas include seasonal menus and celebrations or food holidays, such as National Hot Sauce Day January Be sure to update your online ordering system to reflect the changes.

Sometimes, customers just want to enjoy a cozy delivery or takeout meal at home. Entice them to choose you over a competitor by offering special deals.

Offer free delivery for the first order, for example, or run a limited-time discount on one or two popular menu items. The average internet user spends more than 2. Boost brand awareness — and drive more customers to your restaurant business — by hosting a contest on platforms such as Facebook or Instagram.

Keep it simple to encourage participation; run a caption contest for a funny behind-the-scenes photo, or ask followers to name your latest dessert. As a bonus, the bump in engagement could convince the social media algorithm to show your food posts to more people.

Create a sandwich inspired by your best-selling entrée, or transform your cult-favorite charcuterie board into a charcuterie cone. Then, take beautiful photos of the new menu items and post them on social media to spread the word; tag the event to reach even more people.

This promotion brings in more restaurant sales, gives existing customers a new way to try your food, and introduces potential customers to your brand in a low-key setting.

TikTok trends get a huge volume of traffic — capture some of those visitors by creating a deal inspired by the latest social media craze. Then, post a video about it. Make sure to use trending hashtags and audio to get more views, and use location tags to attract users in your area.

Build suspense on social media before revealing the meal, and continue to hype it up leading to the big day. The combination of scarcity and the opportunity to experience completely new menu items will appeal to foodies and trend-followers alike.

Hire a local sommelier to work with your chef on a food and wine pairing event. Before each course, ask the two to explain each selection to guests.

The educational component makes the experience feel richer, so your customers will walk away feeling more knowledgeable.

Host a themed party complete with a special menu, decorations, and entertainment. Guests can pay a flat fee to attend — the limited number of tickets creates a sense of exclusivity and excitement. This promotion adapts easily to the season and your unique restaurant vibe, so you can use it any time of year.

Take plenty of photos and videos; they make great social media content. Recognize your best customers and find new guests with a private referral program. Hand-pick a few people to receive a unique booking code.

When another person makes a reservation using that code, give the referrer a special gift, such as a free bottle of wine or a food credit. You can also welcome the new customer with a free dessert or another small surprise.

Give customers an opportunity to earn exclusive deals by signing up for your SMS marketing list. And multiple studies have shown that when consumers are in a good mood, they tend to feel generous—and therefore spend more.

Time-sensitive promotions can create a sense of urgency for guests. Offering a limited-time discount might encourage a guest to visit your restaurant when they otherwise might not have, because they give in to FOMO fear of missing out about getting a good deal.

And finally, promotions can influence the way guests make purchasing decisions. A well-done promotion might:. In order to reap all these benefits, though, restaurateurs have to use promotions strategically.

More on that below. Some of the most effective strategies are the simplest: Start by offering discounts. These can be time-sensitive to encourage more guests to take advantage of them. You can also offer a percentage-based, flat-off discount. Events are a great way to get more guests to visit your restaurant.

Consider booking a music event, hosting a trivia night, or showing a big sporting event—like the Superbowl—at your restaurant. Even a themed day, like Taco Tuesday, can be an incredibly effective promotion. Holidays are a popular time to go out to eat, and restaurants can take advantage of that.

Word-of-mouth is a tried and true advertising strategy, and a loyalty program that rewards guests for referring their friends can really help spread the word about your restaurant. Rewards programs for repeat visitors are another popular promotion idea. Eating out with a family or group can quickly become expensive.

Entice families to visit your restaurant with a family meal deal, or attract groups with family-style dining. The weekends tend to be some of the busiest times for restaurants, leaving many struggling to fill tables during the week. If your goal is to attract more guests on weekdays, a weekday-only special could do the trick.

The same goes for off-peak times, like the late afternoon hours in between the lunch and dinner rushes. The limited-time feeling of a nightly special often encourages guests to order it. Want to partner with other local businesses to market to your entire community?

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