This ad, crowned the UK's favorite by Marketing Magazine, stands out for its unconventional approach and wild creativity, earning affection from viewers.

Interestingly, the director revealed that the idea was initially rejected before winning over the team with its immediate and emotional impact. This underscores the effectiveness of campaigns that defy norms and evoke strong emotions. The commercial's success lies in the perfect blend of creativity, a catchy, well-known song, and the inclusion of a remarkably lifelike gorilla.

Cadbury's reported a boost in profits, affirming the commercial's positive impact on their brand. The campaign's core concept was simple: people tend to become exaggerated versions of themselves when hungry.

This relatable theme was brought to life through a series of humorous commercials that featured everyday people transforming into outlandish caricatures of themselves when they failed to satisfy their hunger pangs. The commercials were entertaining and resonated with audiences on a deeper level as they touched on a common human struggle.

The campaign's impact extended beyond mere entertainment, as it successfully linked hunger-induced mood swings to the need for a Snickers bar, positioning the product as a solution to these temporary personality changes.

The campaign's global reach, celebrity endorsements, and catchy tagline further amplified its impact, transforming it into a cultural phenomenon and cementing Snickers' position as a brand that understands and empathizes with consumers.

Wendy's Chicken Nugget Retweet Challenge is a remarkable example of a viral campaign, masterfully leveraging social media engagement and gamification to generate immense buzz for the brand. In , Wendy's initiated a challenge on Twitter, asking users to retweet a post to determine the number of retweets required to win a year's supply of chicken nuggets.

This seemingly simple concept ignited a viral phenomenon, with users actively retweeting the post to achieve the seemingly impossible goal of 18 million retweets. The Wendy's Chicken Nugget Retweet Challenge, counted among notable viral content examples, was a resounding success, showcasing the power of viral marketing to generate buzz, increase brand awareness, and drive positive brand associations.

The campaign's creative concept, gamification elements , ambitious goal, social media engagement, and active involvement from Wendy's all contributed significantly to its remarkable success.

In , Coca-Cola launched the "Share a Coke" campaign, which was a revolutionary viral marketing strategy that changed the way brands interact with customers. The campaign's main idea was straightforward but impactful: to replace the iconic Coca-Cola logo with popular names on bottles and cans, thereby urging people to share a Coke with their loved ones.

This approach was a huge success, resulting in increased brand engagement and consumer satisfaction. The personalized bottles created a sense of belonging and recognition, making each Coke feel unique and special.

People eagerly sought out their names and those of their friends and family, sharing their discoveries on social media platforms. The campaign's emotional appeal resonated with consumers on a deep level, creating a lasting connection with the brand. Moreover, the campaign's adaptability allowed it to evolve over time, incorporating popular nicknames, titles, and even cultural references, ensuring its relevance to diverse audiences worldwide.

Dollar Shave Club's viral marketing campaign, featuring a humorous and relatable founder pitching his company's affordable razor subscription service, became an instant sensation, revolutionizing the shaving industry and establishing Dollar Shave Club as a household name.

The campaign's success can be attributed to its ability to combine humor, relatability, social media amplification, direct-to-consumer approach, and authenticity to connect with consumers on a deeper level. The campaign's humor and relatability were key to its virality, making it one of the notable viral content examples.

The founder's self-deprecating style and candid approach to shaving-related woes resonated with viewers, making the brand approachable and memorable.

L'Oréal 's "Because You're Worth It" tagline, introduced in , resonates with women worldwide and drives brand loyalty. The tagline's success lies in empowering women with a simple yet powerful message of self-worth and confidence, which transcends boundaries and adapts to changing trends.

The tagline's effectiveness is evident in its significant benefits to L'Oréal. The tagline has increased brand awareness, fostered a positive brand perception, enhanced customer loyalty, driven sales growth, and impacted women's self-perception and empowerment worldwide.

It has become a cultural touchstone, inspiring women to embrace beauty and worth. Overall, L'Oréal's "Because You're Worth It" tagline is a testament to the power of meaningful messaging and emotional connection in creating successful and enduring marketing campaigns.

Nike 's "Just Do It" campaign, launched in , brought about a revolution in advertising with its simple yet powerful message of empowerment and motivation. The tagline's universality and relatability resonated with people of all ages, backgrounds, and athletic abilities, inspiring them to take action and strive for their goals.

The campaign's emotional connection, association with renowned athletes, and cultural impact further amplified its reach and influence. Nike's "Just Do It" campaign has been tremendously advantageous for the company.

The campaign has played a pivotal role in increasing brand recognition, improving brand image, and leaving a lasting cultural impact. The campaign's consistent and adaptable approach has ensured its continual relevance, making it a symbolic representation of personal accomplishment and a source of motivation for future generations.

Overall, Nike's "Just Do It" campaign serves as a powerful example of how impactful messaging and emotional connection can lead to successful and long-lasting marketing campaigns.

Marketing is an essential element for any business, startup, or established organization to tell customers how awesome their product is and why they should buy it. There are innovative ways to promote your product. Now that you know the various examples of viral marketing campaigns, you can apply this to make your brand go viral and reach a larger target audience.

Not all viral campaigns have to be funny or shocking. It can go viral for both positive and negative reasons if you can deeply touch customers' emotions by spreading the brand's message. Viral marketing is important as it helps to reach a larger target audience, which results in increased sales revenue.

One of the examples of viral marketing is the ALS Ice Bucket Challenge. Many celebrities and big personalities agreed to dump a bucket of ice water on their heads to raise awareness of ALS and generate donations.

The ice bucket video created a huge sensation on social media that enormously increased awareness of ALS. The contents that are based on trending topics and are capable of evoking intense emotional responses are likely to go viral.

There are many companies that use buzz marketing. Ranging from Dunkin' Donuts and Domino's Pizza to Unilever, Spotify and others use buzz marketing. Guglani, who works at the Digital India Foundation, a not-for-profit organisation that aims at digital inclusion in.

The food industry in India has undergone significant changes over the years with the rise of new food technologies. Many different technologies have altered the way we experience and enjoy food. Within these transformations, a company that is shining bright is HOGR, an amazing app working on simplifying the process.

If are planning to start your startup business then definitely you will need to describe what your company does when you want to raise capital from investors. You need to speak their language too, it is also called startup lingo.

It is wise to know the vocabulary that is common. Valentine's Day is a time to show love and care to our loved ones with gifts and cards. However, the choices we make can have a lasting impact on both our loved ones and the environment. Gifts and cards, intended to convey our emotions and hopes for a brighter future,.

Zoom Virtual Background Challenge Zoom Virtual Background Challenge - Viral Marketing Examples When people got stuck at home due to Covid , Zoom came up with a great social media campaign contest and giveaway. This campaign became the most successful viral marketing campaign on social media in Apple: Shot on iPhone Shot on iPhone - Viral Marketing Examples Being an iconic brand in the market, even Apple requires a marketing strategy that would help them retain their customers.

Again, this is an innovative way to remind their presence and the quality of their products. Have you ever wondered Why Apple does not posts anything on social media?. Additionally, it gave iPhone users a sense of being part of something cool, which everyone likes.

Starbucks U. partnered with Mermaids, an organization to support transgender and gender-diverse youth, for a WhatsYourName campaign focused on trans rights. The campaign builds on a well-known aspect of the Starbucks experience — having your name written on the side of your cup — by committing to respect the names that customers want to be called by.

In addition to that, Starbucks started selling a mermaid tail cookie to raise funds for Mermaids. Social media users were encouraged to use the hashtag on Instagram to tell about their experience with gender.

Many brands avoid politicized topics, but ultimately, your employees and customers want you to take a stand. Three years ago, Spotify launched a campaign where its users could see the most important musical highlights on their website. The special webpage Spotify Wrapped showed you your most listened artists, genres, songs, and other fun data discoveries.

Once you went through all the data analysis, Spotify suggested you share these highlights on social media, specifically Twitter and Insta Stories, and tag your favorite artist of the year.

Firstly, the app provided a personalized story for each user — you could see how your music taste developed through the year and what songs accompanied you in your life. People naturally wanted to show off their highlights to their friends, thus making more people eager to try this experience.

Recognizing the importance of mental health and overcoming traumatic experiences, Netflix launched Wanna Talk About It? It features stars from several Netflix movies and series, it was initially launched at the height of the COVID pandemic.

The global lockdown was a difficult time for many people. Unable to leave their homes, streaming services were a major source of entertainment.

With this campaign, Netflix addressed the mental health issues many were suffering through, giving them celebrities to whom they could relate.

Swedish watch manufacturer Daniel Wellington was one of the first brands to recognize the power of social media influencers. The company sent free watches to some of the most-followed individuals on Instagram, with the only requirement being that they post one photo on their feed using the hashtag WheresWellington.

Followers were then asked to guess the location where the photo was taken. This, in turn, generated a significant buzz around the brand, which increased in popularity with teenagers and young adults. By gamifying visual content on social media, Daniel Wellington gave followers a reason to engage with its posts, whether in the form of a like, a comment, or a share.

Guessing formats is a simple yet powerful way to encourage interaction on platforms like Instagram, while a branded campaign hashtag makes it easy to track success. These videos, typically lasting less than two minutes, deliver on-trend recipes to a highly engaged audience.

But more importantly, Tasty and Proper Tasty have exploded on Facebook because the content is tailor-made for that platform. Within 24 hours, that video had 37 million views, , likes, and , shares.

Epic Games combined two of its most popular offerings in the online game — Fortnite and the now-discontinued social networking app Houseparty — to create a trivia challenge. Members of the Fortnite community collectively answered more than 20 million trivia questions about the game to unlock a special in-game skin for all players.

By adding both a community element and gamification, Epic was able to generate significant engagement with its tweets about the campaign under both Fortnite and Houseparty accounts. And by offering a tangible, exclusive, and limited-edition reward, it encouraged sharing and participation.

We challenge you to recreate a work of art with objects and people in your home. And share with us. In , the Los Angeles-based Museum took to Twitter and other social media platforms, challenging people to recreate famous artworks with just objects from their homes. More than 2 million people used the hashtag during the month of October alone.

In , American Express launched a major Content Marketing initiative to position itself as a trusted source of information about personal finance. The goal was to provide useful information to consumers while giving the company credibility as an expert in the field.

The project had a lot riding on it. After all, the company had been around since and had a long history of providing financial products and services to customers. So, it needed to make sure that people knew it was still there.

And, it knew that to achieve that, it needed to become an authority in the space. The company turned to HubSpot to develop a plan for launching and promoting its blog. Then, they built a landing page that included calls to action for visitors to read more about topics like credit cards, small business loans, and more.

In addition to being a software company, Slack has become a leader in the market. Its main competitor is Microsoft Teams, a similar product offered by Microsoft.

Both products are designed to help teams collaborate better. However, Slack is much more than just a collaboration tool. The company knows that if it wants to succeed, it must provide a unique value proposition. To do so, Slack has developed a number of features that make it different from competitors.

For instance, Slack is able to offer real-time communication. This feature allows employees to send messages directly to each other. Instead, Slack connects to the cloud via web browsers. This approach makes Slack extremely easy to use. Employees can access it anywhere, even while traveling.

Moreover, Slack is completely customizable. Users can change the look and feel of the app and add custom integrations.

Finally, Slack is based on open standards. The company uses APIs to connect third party applications and integrate them into Slack. This way, Slack becomes a hub that integrates all kinds of tools.

All of these reasons make Slack a powerful example of Digital Marketing 2. Indeed, Slack is a good example of how traditional brands can adapt to the changing needs of customers. The campaign generated huge buzz and media attention, with 8 million live viewers and over 50 million views in the first 48 hours.

It was a masterclass in event marketing and content creation, as Red Bull captured the entire event, from the preparations to the jump itself, and turned it into a gripping and emotional story shared worldwide.

This campaign helped increase sales and personalization with the consumer. The campaign was hugely successful and was eventually rolled out in more than 80 countries worldwide.

It was a great example of how a small change to a product can make a big impact on consumer engagement and sales. The campaign generated a lot of buzz on social media and news outlets, driving traffic to Burger King locations and boosting sales.

The campaign was successful because it was a creative way to differentiate Burger King from its competitors and created a sense of urgency among customers to try the promotion before it ended. The campaign featured ads showcasing Misty Copeland, a ballerina who faced numerous obstacles on her journey to become a professional dancer.

The campaign also featured Gisele Bundchen, a model and mother who faced criticism for her athletic ability. The message of the campaign was that women can overcome any obstacle and achieve their goals, and the campaign resonated with consumers across gender and age demographics.

The ad was entertaining and memorable, generating significant buzz on social media and helping to establish Squarespace as a user-friendly platform for creating websites.

In a brilliant marketing move, Airbnb and Barbie joined forces to offer an unforgettable experience — a stay in a bright-pink mansion located in California.

This collaboration was all about creating an unforgettable experience that sparks exclusivity and desire.

Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign 17 Successful Social Media Campaign Examples To Learn From · 1. Starbucks: The Unicorn Frappuccino · 2. Gillette: The Best A Man Can Be · 3. REI: #optoutside · 4

Sample campaigns online - Welcome to our comprehensive guide, where we'll explore 15 inspiring real-world examples of successful digital marketing campaigns across a range of Check out these 24 social media campaign examples to see how leading brands infuse their strategy with creativity to drive their audiences to take action Look no further than these seven examples for inspiration for your next social media campaign. Cheetos' Snap to Steal Snapchat campaign 17 Successful Social Media Campaign Examples To Learn From · 1. Starbucks: The Unicorn Frappuccino · 2. Gillette: The Best A Man Can Be · 3. REI: #optoutside · 4

Successful marketing campaigns are well-planned, targeted, and delivered using the right medium and at the right time. The following is a checklist of common traits successful marketing campaigns share:. Want to create successful marketing campaigns like the pros? Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing.

He loves to write about starting, improving, and growing a business. With our Free Forever plan you can send emails to up to 2, of your subscribers. Email marketing Text marketing Email automation Text automation Marketing automation Integrations API. Email marketing strategies Email content ideas SMS marketing strategies Digital marketing tips Help center Contact us Migration Training videos.

Log in Get Started. Marketing Campaigns: 25 Digital Examples from Top Brands. Digital Marketing Tips. Profit from your knowledge. Apply email and SMS marketing strategies you already know to see the best results with Sender. What is a Marketing Campaign? Why Do Marketing Campaigns Matter So Much?

Marketing campaigns are irreplaceable in building brand awareness and recognition. They introduce your product or service to a wider audience, making prospects notice you in the market and leaving your competitors in the shadows ; Engagement.

Interactive content, user-generated content UGC , social media interactions, and personalized messaging foster engagement, encouraging prospects to hang out with your brand; Sales. The goal of most marketing campaigns is evident — sales. And it can be guaranteed through targeted messaging, promotions, and calls to action that convert leads to customers; Competitive edge.

Marketing campaigns allow you to highlight your unique selling propositions USPs and differentiate your brand from bland competitors. Data collection. Many campaigns include lead generation forms or data collection points that gather valuable customer information. Information you can use for future marketing efforts and to get to know your target audience better.

ROI Return on Investment. By tracking campaign performance, you can measure the effectiveness of your marketing efforts. ROI analysis helps in optimizing future campaigns to maximize returns. Market positioning. Marketing campaigns can influence how your brand is seen in the market.

Consistent messaging, branding, and value proposition reinforcement are the path to a solid and favorable market position. Image source: Bonobos. Image source: J. Image source: 5. Image source: Ashley Stewart. Image source: Happy Socks. Image source: Pottery Barn. Image source: Red Lobster.

Image source: Red Robin. Image source: Sakara. Image source: Ultrahuman. Image source: Justin Welsh Twitter. Image source: Semrush. Image source: Eliot Rathe Twitter. Image source: Food52 Blog. Image source: SaltInOurHair.

Image source: Mr. Image source: Neil Patel Blog. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further.

Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Integrated marketing ensures brand consistency regardless of where buyers would want to connect with it. You must integrate your message and drive it home across several platforms if you want to create a longer-lasting effect.

An integrated marketing strategy that focuses on a key theme across all media is critical. This is why having cohesive messaging across all mediums is so important. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

The challenge at hand was to boost Volkswagen vehicle sales in the US. Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using.

After proving so effective in print, the concept was successfully adapted into TV advertisements, billboard campaigns, and even radio promotions.

The New York Times was in trouble with declining subscribers and diminishing confidence in the news. This well-known newspaper needed to find new strategies to gain universal trust.

In , The New York Times published a simple video demonstrating the clarity of news production in its office. With the world grappling with widespread refugee crises and conflicts, the second phase of the campaign demonstrated what journalists must undergo to provide truthful news.

This content was distributed around the world after sponsored social media campaigns were launched. As a result, subscriptions to the Times skyrocketed. The Super Bowl is where television ads come to dream big. And it certainly did not squander its opportunity!

The commercial depicted buddies repeating this line over and over while sipping Budweiser and enjoying a football game. The ad was imitated by media figures such as Katie Couric and Howard Stern.

Despite the fact that the internet was still in its early phase, the brand became a pioneer by directing viewers to the website. Wells Fargo is a financial services behemoth and the third-largest bank in the world.

Despite the fact that it had been plagued by claims of fraud, the firm looked towards integrated marketing as well as rebranding initiatives to regain the confidence of its stakeholders and consumers in Wells Fargo used its integrated marketing platforms to create a well-optimized campaign to appeal to its target demographic.

Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services. This series of commercials that debuted in featured humorous characters, each representing the two computer manufacturers PC Vs.

The goal was to persuade consumers to shift away from a PC, to a Mac, an upcoming competition. The advertisement format was comically aggressive, but also lighthearted and humorous.

Furthermore, Apple portrayed itself as the good guy, always encouraging PC to relax a bit. Nike live-streamed their marathon in under 2 hours as part of their marketing campaign for their new product — the Zoom Vaporfly Elite in It was aired live on Twitter and Facebook, as behind-the-scenes images were posted on Instagram.

They recruited three athletes — Zersenay Tadese, Eliud Kipchoge, and Lelisa Desisa — for the race, made it simple for fans to track with their hashtag Breaking2 , and even developed a unique Nike shoe emoji. Countless were motivated by confronting the status quo, stretching human potential to its limits, and providing anybody with internet access a literal front row ticket to the thrilling race.

However, that overarching brand message had become increasingly harder to maintain with the evolution of rival airlines competing.

The campaign communicates its value proposition across television, print, radio, and digital platforms. After completing the interactive quiz, participants were handed over their findings and urged to use their LinkedIn profile for applying to jobs. This diverse campaign released in included outdoor and digital applications, such as geo-specific mobile advertising, in addition to television and theatrical releases.

The O2 priority app is a marketing strategy in and of itself, allowing customers to purchase exclusive experiences and tickets before anybody else.

This email demonstrates the usual Uber colors and imagery, while making the value proposition clear. I also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other visual branding, the emails are represented by its black-and-white palette and custom font.

I love TheSkimm's daily newsletter — especially its clean design and its short, punchy paragraphs. But newsletters aren't TheSkimm's only strength when it comes to email. This subscriber engagement email rewards a subscriber for being subscribed for several years.

It includes the date they signed up, the number of mornings spent together, and time spent reading the newsletter — talk about a high level of personalization! Emails triggered by milestones, like anniversaries and birthdays, are fun to get — who doesn't like to celebrate a special occasion?

The beauty of anniversary emails, in particular, is that they can work for a variety of senders. If your business stores subscriber data, you can simply customize the email to each subscriber with the data you already have. Think you know all about the people who are reading your marketing emails?

How much of what you "know" about them is based on assumptions? The strongest buyer personas are based on insights you gather from your actual readership through surveys, interviews, and so on — in addition to market research.

The image above is an example of an email Lindsay Kolowich Cox, former Marketing Manager at HubSpot, received from the brand. It reads like an email from a friend or colleague asking for a quick favor. Not only was this initial email great, but Matt actually responded to Kolowich Coxs' answers — and his reply was even better.

She said, "Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers.

I was very impressed by his business acumen, communication skills, and obvious dedication to his readers. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking.

It read: "We Forgot Something in Your February Box! This is an excellent co-marketing partnership email. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers — which certainly didn't disappoint.

It gained her attention and delivered some unexpected delight. I also love how frills-free it is — the message is mostly text, making it feel like an email one would receive from a friend. I have to say, I'm a sucker for GIFs. They're easy to consume, they catch your eye, and they have an emotional impact — like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle.

You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action.

It centers the product in a fun, attractive way. Not only that, but it effectively catches my eye, differentiating the message from others in my inbox. But Dropbox found a way to make its "Try out one of our products! Plus, the email remains short and sweet, emphasizing the message that Dropbox didn't want to intrude — it just wants to remind the recipient that Dropbox Paper exists and why it could be helpful.

When sending these types of emails, you might include an incentive for recipients to try out one of your specific products, like a limited-time coupon or a free trial. Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt.

They give away a new design every week. It also sometimes has fun survey questions to crowdsource for its blog.

For example, one week, it asked subscribers what they would do if the internet didn't exist. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it easy to read and mobile-friendly.

The balance is especially important because its newsletters are so long. If it as text-heavy the risk of losing attention increases significantly.

Each message features three distinct sections: one for ingredients, one for instructions, and one for additional recipes. we have a question for you. I love the simple, guilt-free messaging here, from the endearing egg images to the great CTA button copy. Not only is the design and copy top-notch, but I applaud the folks at Cuisinart for sending automated unsubscribe emails in the first place.

It's smart to purge your subscriber lists of folks who aren't opening your email lists, because low open rates can seriously hurt email deliverability.

The button copy is a pattern interrupt that will prompts recipients to pause and think about which action they want to take: Customize their preferences or completely unsubscribe. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around.

Download these email marketing planning templates to keep yourself organized throughout the year. Take this email from Paperless Post, for example. Then, the subheader prompts the recipient to use Paperless Post to invite friends and colleagues for a drink. Below this copy, the simple grid design is both easy to scan and quite visually appealing.

Each button is a CTA in and of itself — click on any one of them, and you'll be taken to a purchase page. Many of us tend to listen to podcast episodes from the same few shows instead of branching out. This email makes quite brilliant use of responsive design. As humans, we tend to crave personalized experiences.

You might even feel like the company sending you the email knows you in some way, and that it cares about your preferences and making you happy.

Internet providers and bad weather are natural enemies. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages — the one thing that sets off customers' impatience. Then, there's RCN. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers.

This "storm update" got the company out ahead of an event threatening its service, while allowing its users to get the weather updates they need from their Wi-Fi provider. The email even advises personal safety — a nice touch of care to go with the promise of responsive service.

It simply offers an update. No promoting, no selling. The recipient's best interests are in mind, and they're setting expectations for something that they may imminently care about.

At the bottom of the email, RCN also took the opportunity to highlight its social media channels, advising customers of another way to stay informed of network outages on channels they may check more than email. I'm a huge advocate of thought leadership. Some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic.

Further down in the email, the details of the course are laid out, giving potential students a breakdown of what they can expect to learn. The language is friendly, succinct, and persuasive. The email uses a friendly tone and a sense of urgency to entice customers to purchase the course.

It harnesses the power of social proof to give an added layer of credibility. When Desiree Linden won the Boston Marathon, she became the first American woman to win the race in more than 30 years. To her shoe and apparel sponsor, Brooks Sports, it was an opportunity to celebrate their long partnership together.

The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. Not pictured is a blue CTA button at the bottom of the email that reads, "See Desiree's go-to gear.

After Desiree's victory, everyone knew her name. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. What better products to call attention to than the stuff worn by one of America's legends? I love this email from Etsy. Not only is the design super eye-catching — without looking cluttered — but the home items are user-made.

Etsy sells merchandise featuring designs from artists all over the world.

Nine examples of highly effective social media campaigns · 1. Getty Museum's #GettyMuseumChallenge · 2. Apple's #ShotOniPhone · 3. Spotify Wrapped It also looks at its e-commerce platforms, which monitor what people are viewing online and how long they stay on specific products. At the same time, the Latest SMS Marketing Campaigns · Promotional SMS Campaign by Pottery Barn · Special Offer SMS Campaign by Red Lobster · Black Friday SMS: Sample campaigns online

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