Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads.

Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service.

Sales promotions are special incentives businesses offer to encourage customers to purchase their products or services. These promotions can take various forms, including discounts, coupons, gifts, loyalty programs, and contests. Sales promotions are a popular marketing tactic because they create a sense of urgency FOMO and exclusivity, encouraging customers to take advantage of the offer before it expires.

Stimulates sales : Sales promotion offers such as discounts, coupons, and free shipping can attract customers and encourage them to purchase. This can stimulate sales and increase revenue for a business.

A ttracts new customers : Sales promotions can attract new customers who may not have been interested in the product or service before. A business can entice new customers to try their product or service by offering a discount or free trial. Builds brand loyalty : By offering promotions to loyal customers, businesses can strengthen the bond between the customer and the brand.

This can lead to repeat business and positive word-of-mouth advertising. Clears inventory : Sales promotions can help businesses to clear out old stock and make room for new products.

This can reduce storage costs and generate revenue from products that may have been on the shelves for too long. Creates a sense of urgency : Sales promotions are typically time-limited, creating a sense of urgency among customers to purchase before the offer expires.

This can increase sales in the short term. The following are, but not limited to, the most popular sales promotion strategies. For example, they may offer a discount code to customers who sign up for their email newsletter or download their mobile app. An example of sales promotion using a Buy One Get One Free BOGO strategy is the online retailer Beauty Bay.

Beauty Bay is a beauty and cosmetics retailer that operates exclusively online. Beauty Bay frequently uses BOGO promotions to encourage customers to purchase and increase sales.

For example, they may offer a free eyeshadow palette with the purchase of another eyeshadow palette or a free lipstick with the purchase of another lipstick. Limited-time offers create a sense of urgency and exclusivity, encouraging customers to take advantage of the offer before it expires.

Amazon is an example of a business using Limited Time Offers LTOs as a sales promotion strategy. Amazon is an eCommerce giant that sells a wide range of products, including electronics, home goods, books, and more. Amazon frequently uses LTOs to promote products and increase sales.

Offering free shipping is an excellent way to attract customers and increase sales and the best example of it would be Zappos. Zappos is an online retailer specializing in shoes, clothing, and accessories.

Zappos offers free standard shipping on all orders with no minimum purchase requirement. Customers can purchase any item on the website and have it shipped to them for free, one of the most successful sales promotion examples.

An example of a business using cashback as a sales promotion strategy is Savyour. Savyour is an online marketplace that connects shoppers with retailers selling various products, including electronics, home goods, and more.

Savyour offers cashback to customers who make purchases through their platform. Customers can earn a percentage of their purchase amount back in cash, which is deposited into their account. Payoneer has an excellent referral program. Payoneer offers a referral program where users can invite friends to join Payoneer, and they both can earn money when their friend signup.

Facebook Users were required to take a picture of themselves holding a Dove Beauty Bar. Then submit that picture in the comments section of the giveaway post. Loyalty programs reward customers for their repeat business and encourage them to continue shopping with the company.

If you like a particular campaign, you can easily recreate your own version with OptinMonster. OptinMonster is the best conversion optimization tool.

It allows you to create eye-catching popups for your sales promotions easily. OptinMonster comes with multiple eCommerce campaign types, like fullscreen mat, lightbox popup, floating bar, and countdown timer.

Just follow our instructions for creating your first campaign , then customize it at will! Get Started With a Sales Promotion Popup Today!

In this case, the site visitor has already viewed printed dresses. You can do this in OptinMonster with our Smart Tags feature. You might also want to check out 5 creative ways to personalize your optins to boost conversions. It all adds up to a compelling reason to click the button.

When visitors do, they see a coupon code with a countdown timer. To do the same, create a countdown popup in the OptinMonster campaign builder.

The free shipping offer immediately tackles one of the biggest reasons for cart abandonment. The timer adds urgency, and the shopper knows they need to act soon if they want to grab this deal. You could create something similar in OptinMonster by using the floating bar campaign type and editing the colors to match your branding.

Here are some more floating bar examples to inspire you. Then you can redirect visitors to a signup form when they click the Yes button. Include it anywhere on your site to trigger a popup when customers click.

The lightbox popup is a white box with matching the brand colors. This puts the offer on center stage, making it a no-brainer for people to sign up. By default, OptinMonster popups appear after 5 seconds, but you can change it using the Exit-Intent® rule.

You could also change that so they appear after visitors have scrolled. To do that, go to Display Rules and set the condition If distance scrolled. Next on our list of sales promotion examples is Win in Health.

It matches their website colors perfectly. The copy is clear and straight to the point. To create appealing campaign copy, check out our list of copywriting templates.

Scott Wyden Imagery only show this 2-step optin on the cart and checkout pages when the shopper tries to leave the site. It recovers You can get similar attention for your OptinMonster popups by adding the Exit-Intent® and Page Targeting rule.

This floating bar picks up one of the logo colors while contrasting with the site as a whole. Click on the countdown timer in the live preview to bring up the editing tools, the set the desired end date and time.

We like it because both the pictures and text make it clear what you can win. Plus, the CTA is crystal clear. We know that people trust recommendations from friends and influencers more than ads, so this is a smart move by the Maca Team. The background image is of the source product, with an overlay showing the offer.

Plus, they have made it easy by including a button so visitors can copy the referral link easily. We also like the inclusion of social sharing buttons.

To do this with OptinMonster you could easily create your own custom campaign using the Canvas theme. Party bike company Nashville Pedal Tavern has a sales promotion example with a difference.

Want to discover new promotion ideas? Keep reading! Sales promotion is a set of marketing technologies designed at increasing brand awareness and stimulating demand for specific products.

In short, sales promotions are marketing and communications activities that maximize sales and revenue. In marketing, promotion refers to discounts, gifts, coupons, free things… It is one of the most crucial components of the promotion mix. Promotions are usually only available for a limited time , making them so tempting.

B2B sales promotion can be seen in several campaigns such as branded gifts, limited-time offers, or first purchase coupons. Marketers create video ads and banners for promotions, and then use them on different channels such as :. Your sales promotion campaign should include these eight critical factors to effectively catch your clients' interest:.

BOGO is one of the most common types of sales promotions. It can help increase sales by offering two of a popular product at a discounted price for a limited period and creating a sense of urgency. As a matter of fact, sales promotions are appealing to customers and business owners.

You can use various forms of sales promotions in a variety of industries. Coupons, contests, and sampling are three types of sales promotion activities that are regularly used. No customers like missing out on big deals!

However, like any marketing strategy, sales promotion is not without its challenges. When implemented correctly, it can help you increase revenue, plan growth, expand your market, retain more customers, and ultimately enhance your profits.

Superb eCommerce platforms provide users with great plugins and extensions to successfully implement their sales promotional campaigns. For instance, Magento promotions extension or Shopify free shipping bar…. Hope that you have sufficient information to implement successful sales promotion campaigns after reading this article.

By the way, LitExtension — 1 Shopping Cart Migration Expert is delighted to help you re-platform to a more powerful eCommerce platform to flourish.

In any case, if you have any questions about our data migration service, feel free to contact our customer support staff or join our Facebook Community for more informative eCommerce insights.

Camellia is a seasoned professional writer with over five years experience researching website builders and e-commerce platforms. She has published over articles making her a respected voice in the industry. Camellia has strong academic credentials including qualifications in statistical analysis and a certificate in market research.

By keeping up with trends and rigorous testing, Camellia delivers engaging, helpful content to support informed decision making for her readers. com All Rights Reserved. Home Store Growth Marketing Strategies. Feb, in Marketing Strategies , Store Growth. Let's dive in! Need Help to Migrate Your Store?

GET ALL-IN-ONE MIGRATION PACKAGE. You may also want to read: The Quick Guide to eCommerce Shipping for Beginners 10 Important Sales Analytics to Watch For Revenue. Want to Migrate to Shopify? MIGRATE TO SHOPIFY NOW. Check out how to use social media to grow your business: Leverage Social Media to Elevate eCommerce Strategy: 6 Ways 14 Sales-Boosting LinkedIn Tips to Help You Grow Your Business 7 Ways to Make Social Media a Part of Your Sales Plan.

More information: Pricing Strategy Examples: 10 Best Strategies for SMBs Increasing Sales for an eCommerce Website with Affiliate Marketing.

Bonus reading: 8 Ways to Improve eCommerce Site's User Experience to Increase Sales How to Use Video Marketing to Boost Your Ecommerce Sales Strategy. Sales Promotion. What is considered the most common type of sales promotion? What are the 4 types of sales promotion?

Product bundling Loyalty program promotions Flash sales and discounts Holiday sale promotion. Previous Post eCommerce Optimization — Everything You Need to Know About Optimizing your Website Next Post 9 No Lose eCommerce Strategies to Boost Your Leads In Camellia Camellia is a seasoned professional writer with over five years experience researching website builders and e-commerce platforms.

Free samples 2. Buy one, get one free deals 3. Free shipping and returns 4. Bundling of products or services 5. Loyalty program promotions 6. Flash sales and discounts 7. Holiday sale promotion 8. Social media contests or giveaways 9.

Referral discounts Recurring sales Other Creative Sales Promotion Ideas Sales Promotion Examples — All You Need to Know 1. What is a sales promotion? Why implement sales promotions? Where to run your sales promotion? Sales Promotion Tips for Marketing Success Sales Promotion Examples — FAQs What is considered the most common type of sales promotion?

Sales Promotion Examples — Wrap Up. Shopping Cart Migration. Shopify Migration WooCommerce Migration Magento Migration BigCommerce Migration PrestaShop Migration. Best Ecommerce Platforms.

Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering 1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 What Are The Sales Promotion Examples? 1. Free Shipping And Returns; 2. Flash Sales; 3. Buy One Get One (BOGO); 4. Discounts; 5

Sample promotions for businesses - Many businesses run promotions on specific occasions to inspire purchases. For example, you can offer birthday discounts, holiday discounts, etc Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering 1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 What Are The Sales Promotion Examples? 1. Free Shipping And Returns; 2. Flash Sales; 3. Buy One Get One (BOGO); 4. Discounts; 5

For example, they may offer a free eyeshadow palette with the purchase of another eyeshadow palette or a free lipstick with the purchase of another lipstick. Limited-time offers create a sense of urgency and exclusivity, encouraging customers to take advantage of the offer before it expires.

Amazon is an example of a business using Limited Time Offers LTOs as a sales promotion strategy. Amazon is an eCommerce giant that sells a wide range of products, including electronics, home goods, books, and more.

Amazon frequently uses LTOs to promote products and increase sales. Offering free shipping is an excellent way to attract customers and increase sales and the best example of it would be Zappos. Zappos is an online retailer specializing in shoes, clothing, and accessories.

Zappos offers free standard shipping on all orders with no minimum purchase requirement. Customers can purchase any item on the website and have it shipped to them for free, one of the most successful sales promotion examples.

An example of a business using cashback as a sales promotion strategy is Savyour. Savyour is an online marketplace that connects shoppers with retailers selling various products, including electronics, home goods, and more.

Savyour offers cashback to customers who make purchases through their platform. Customers can earn a percentage of their purchase amount back in cash, which is deposited into their account. Payoneer has an excellent referral program. Payoneer offers a referral program where users can invite friends to join Payoneer, and they both can earn money when their friend signup.

Facebook Users were required to take a picture of themselves holding a Dove Beauty Bar. Then submit that picture in the comments section of the giveaway post. Loyalty programs reward customers for their repeat business and encourage them to continue shopping with the company.

If you like a particular campaign, you can easily recreate your own version with OptinMonster. OptinMonster is the best conversion optimization tool. It allows you to create eye-catching popups for your sales promotions easily. OptinMonster comes with multiple eCommerce campaign types, like fullscreen mat, lightbox popup, floating bar, and countdown timer.

Just follow our instructions for creating your first campaign , then customize it at will! Get Started With a Sales Promotion Popup Today! In this case, the site visitor has already viewed printed dresses.

You can do this in OptinMonster with our Smart Tags feature. You might also want to check out 5 creative ways to personalize your optins to boost conversions. It all adds up to a compelling reason to click the button. When visitors do, they see a coupon code with a countdown timer. To do the same, create a countdown popup in the OptinMonster campaign builder.

The free shipping offer immediately tackles one of the biggest reasons for cart abandonment. The timer adds urgency, and the shopper knows they need to act soon if they want to grab this deal. You could create something similar in OptinMonster by using the floating bar campaign type and editing the colors to match your branding.

Here are some more floating bar examples to inspire you. Then you can redirect visitors to a signup form when they click the Yes button. Include it anywhere on your site to trigger a popup when customers click.

The lightbox popup is a white box with matching the brand colors. This puts the offer on center stage, making it a no-brainer for people to sign up. By default, OptinMonster popups appear after 5 seconds, but you can change it using the Exit-Intent® rule.

You could also change that so they appear after visitors have scrolled. To do that, go to Display Rules and set the condition If distance scrolled.

Next on our list of sales promotion examples is Win in Health. It matches their website colors perfectly. The copy is clear and straight to the point.

To create appealing campaign copy, check out our list of copywriting templates. Scott Wyden Imagery only show this 2-step optin on the cart and checkout pages when the shopper tries to leave the site.

It recovers You can get similar attention for your OptinMonster popups by adding the Exit-Intent® and Page Targeting rule. This floating bar picks up one of the logo colors while contrasting with the site as a whole. Click on the countdown timer in the live preview to bring up the editing tools, the set the desired end date and time.

We like it because both the pictures and text make it clear what you can win. Plus, the CTA is crystal clear. Successful companies know that sales promotions are among the most effective methods of increasing sales , boosting customer satisfaction , and heightening brand awareness.

Send a survey to gather information or offer an incentive to get new data. We have gathered the 8 best sales promotion examples, just for you. Companies looking to increase sales of a product or service may find that offering an incentive can encourage customers to make a purchase.

Free shipping can be a huge draw for online shoppers. It allows customers to order more products without adding to the cost of their order. Flash sales are when an e-commerce store offers a discount or promotion for a limited, very short period of time.

In , an online retailer Woot. com began using flash sales to create a sense of urgency among consumers. This pushes consumers to make a purchase decision quickly.

There are a variety of reasons that you might want to have a popup on your website. Popups can bring in new customers, encourage repeat business from existing ones, and increase your brand recognition.

The key to a successful call-to-action button is to make it clear what you want your customers to do and to guide them toward the action. Here is another example of a flash sale with a countdown timer for National Puppy Day.

Email newsletters are a great way to keep in touch with your customers and encourage them to come back to your site. A newsletter is a quick, easy way to inform your customers about the latest offers.

If you have a store with daily deals or special discounts, you can use email newsletters for flash sales. Buy one get one is a marketing strategy that the world's largest retailers use to boost sales. BOGO deals are commonly used by retailers to move inventory. By giving customers the perception of freebies, BOGO helps multiply sales quickly.

But the true essence of a BOGO promotion lies in the double win it offers to both customers and sellers. Using this promotional offer, you are sharing your profits with customers.

In exchange, you get more sales and brand awareness. Here are a few tips for creating a perfect BOGO marketing strategy:. And this is how Subway did it in the promotional offer below:.

If you are running an online store, then your biggest problem is abandoned carts. Free shipping works like an automatic sales promotion and helps resolve this issue in a snap. But if you make your way around it to offer zero shipping charges, y ou are in for a win. Whether you add the shipping costs to the original price or slash it all together, zero shipping costs will undeniably increase sales.

Pro tip : Make free shipping conditional. Besides, you can offer exchanges and returns at no extra cost and entice people to buy carefree and repeatedly.

And what is more, a money-back guarantee also works for software services:. Promote your free exchange and returns policy on your website and social media to encourage more purchases. Launching a new product or opening a new store means slow business in the initial days.

However, promotions are a great solution to turn your sales up and succeed from the beginning. While Costco first set the trend with free samples, many brands now offer a free trial or sample product. The brand allows its customers to choose any two samples per order.

Sephora is confident people will come back to make more purchases given the quality of its products. This is the logic behind free sample promotions — give a gist into what you offer and lure customers in for sales.

Everyone expects to find flash sales and bumper discount offers. This is how Strikingly created its discount offer for the Easter holidays:. This shows that the holiday season means promotions. Percentage discounts are the best suited for these seasonal deals; coupons are another great option.

This shows why referral marketing is a whole different ball game. With referral discounts, you can hit two targets with the same arrow — get more sales and spread the word about your company.

Consider referral discounts as an inorganic approach to word-of-mouth marketing. But a full-fledged referral program works tremendously for getting more sales.

Sample promotions for businesses - Many businesses run promotions on specific occasions to inspire purchases. For example, you can offer birthday discounts, holiday discounts, etc Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering 1. Free trial · 2. Just-in-time discounts · 3. Bulk discounts · 4. Holiday or special day discounts · 5. First month discount on a subscription · 6 What Are The Sales Promotion Examples? 1. Free Shipping And Returns; 2. Flash Sales; 3. Buy One Get One (BOGO); 4. Discounts; 5

Near the end of the infomercial, he sweetens the deal with additional products and a larger tub of OxiClean. This sales promotion theory prompts customers to purchase items sooner rather than later over the fear of missing out.

For example, if you have a part of your email list of top purchasers of your product, you can send them an exclusive offer for being loyal supporters of your products. Alternatively, you can also offer customers exclusive discounts or benefits like Target does for their Red Card members.

Lifestyle discount programs offer customers discounts on products and services related to their lifestyles. For example, a health-conscious person might receive discounts on gym memberships and healthy foods, while a nature lover might get deals on outdoor equipment and trips. The insurance company, Vitality, rewards customers who live a healthy lifestyle by allowing them to earn Vitality points which they can then redeem for rewards.

Salespeople are always looking for new leads, and a referral discount program is a great way to incentivize customers to refer their friends and family. When someone refers a new customer, they can receive a discount on their next purchase, or even a gift card or other prize.

Uber implemented a referral program to help grow its user base, and according to Viral-loops , the referral program has around a 12x ROI. In a review discount program, customers are rewarded with a discount or bonus for writing a product or service review.

These reviews can be a great way to increase customer loyalty and build trust. Loyalty programs are a great way to reward your customers for their loyalty and increase customer retention. You can stand out from the competition and boost your sales by providing your customers with incentives to keep coming back.

Affiliate programs allow content creators, influencers, and other businesses to earn a commission on every purchase they refer. By partnering with others and leveraging their audience, you can reach more people and drive more traffic to your site without increasing marketing costs.

A flash sale is a sale that either lasts a limited amount of time or where a limited quantity of products is offered at a discount. Flash sales are popular because they provide an incentive for customers to purchase items quickly. Bed Bath and Beyond runs flash sales frequently and alerts customers via their website and email newsletter.

Recurring Sales are a great way to stand out from the competition and build anticipation. Amazon Prime Day is an excellent example of a recurring sales promotion that generates a lot of buzz each year. You can also implement a recurring sale for your brand, whether once every three months, six months, or yearly.

Seasonal sales offer customers discounts on products or services specifically related to the current or upcoming season. This can be a great way to encourage customers to buy items they may not have considered otherwise.

Offering a lower price is a great way to clear out inventory and make room for new products. An abandoned cart is a shopping cart left inactive, usually because the customer has either changed their mind or become distracted by something else.

Abandoned cart promotions are a great way to recover sales from potential customers who are still on the fence about whether or not to purchase. Gift cards are a tangible reminder of your company and conveniently allow customers to purchase your products or services. Right now, businesses have a fantastic opportunity to generate extra revenue through gift card sales.

Being a company that cares about important causes and makes charitable donations can help instill trust in your customers and make them feel good about supporting your business. You can use this to your advantage by promoting your charitable giving on your website and social media platforms.

Doing so can help increase brand awareness and create a positive image for your business. TenTree plants ten trees every time you make a purchase, which has helped them raise awareness for both their brand and cause. Free shipping and returns are a great way to entice customers to shop with you.

Joint co-marketing is an excellent way for businesses to promote their products or services together. Businesses can pool their resources and reach a larger audience by working together. Customers like receiving free things, so offering a free product can inspire them to follow through with a purchase.

If you have a suite of products that add more value together than standing alone, bundling them for a discounted rate can make your offer more attractive.

This would appeal to prospects concerned about value and weighing their options with your competition in mind. Add-ons are a bit more flexible than bundles, as removing them won't affect payment terms.

With that in mind, this route is great when needing to provide extra value without risk. You might include throwing in a premium feature only available at a higher tier or giving them "extra" of something that otherwise has limits.

Subscriptions are a sales promotion as products are often sold at a lower rate if a user subscribes to a plan. If a customer were to simply buy the product or service each time they need it, they would end up paying more for the overall subscription cost.

For example, if you offer a free trial size item with every purchase, a customer in your loyalty program may be enticed to buy because they want to try something you offer without having to pay for it.

Similarly, an extended payment term is another way to handle price objections and is a good choice for high-ticket sales because it makes the sticker price a little less intimidating.

All you have to do is spread out payments over a period that makes sense, like 3 months. By providing extended-use terms, you give the prospect more time to consider your solution's value before extracting value payment renewal from them.

In the right situation, this builds confidence in your product and builds rapport. The average cart abandonment rate is As a result, a valuable sales promotion idea is to send abandoned cart promotions.

In practice, you can track when customers abandoned carts on your site, and follow up with a promotional email with a code or discount to incentivize a purchase follow through.

A great way to run a sales promotion is to partner with an influencer and leverage the relationship they have with their community. To add further incentive, the influencers you partner with can share a unique code or affiliate link that gives audiences a discount if they use it to make a purchase.

Swag is a promotion you provide to sow good will, interest, and loyalty. You can offer discounts on your products and services based on the locations your customers are in. For example, you can run specific promotions if your customers visit specific storefronts.

Customer feedback is crucial for business success, and you can combine it with a sales promotion to entice customers to give it. A discount can then incentivize customers to make a follow-up purchase. If you work closely with other businesses, you can offer discount codes to customers that are also patrons of your partners, and vice versa.

Leverage a healthy incentive focused on time savings or additional services. For example, you might offer a prospect an additional 15 hours of onboarding support for free if they sign by Friday. Even a free six-month checkup can be attractive to prospects who are nervous to sign the contract.

Offer free peace of mind in return for their trust and business. Many businesses run promotions on specific occasions to inspire purchases. For example, you can offer birthday discounts, holiday discounts, etc, to inspire people to make a purchase for those holidays. With a referral sales promotion, you give your existing customers a referral code to share with someone they know to give them a discount for their first purchase from you.

The person with the referral code also receives some sort of reward, which can incentivize them to actually take the steps to recommend you to others if they get something out of it.

When you give cashback you return a portion of the money customers spend with you after every purchase. You know when your slow periods are — maybe July in Phoenix or December in Australia.

A sales promotion can be just the tool to get deals moving during these down times. You can queue up your deals to start on the first day of the month for accounting and quota reasons. Now, more than ever, consumers want to align with companies that demonstrate a commitment to social responsibility, and it is a huge factor in their decisions to do business with a company.

As a result, running a promotion where you donate a portion of your profits to a charitable cause can influence sales, as customers appreciate when you take a stand for social causes. Offer promotions to customers already leaning toward choosing your solution.

The result will be fewer concessions on your part, and a bigger payoff in the end. Recurring sales occur during set periods, like a bi-annual basis. Customers are also likely to spend more money to stock up on their favorite items at a lower price than other times in the year.

Punch cards are loyalty cards that contain a set number of icons that can be stamped or marked after a customer makes a purchase, usually in-store. When all icons are stamped, a customer receives a reward, often a percentage off of their next purchase or a free item.

A great way to run a promotion for your business is to run an app-exclusive promotion, where users receive deals specifically for downloading or using your mobile app to purchase your business.

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