They are spoiled with choice. You can meet this desire for immediate action with a live chat widget on your website.
Not only is this a direct channel for customers who have questions, but it can also be a way to engage website browsers and convert them into buyers.
population found personalized marketing appealing. You need to personalize the experience for your customers based on their behavior. One way to personalize the customer experience is to recommend products based on previous website behavior and purchase history.
You should aim to provide personalized product recommendations via email, in on-site widgets, or with remarketing ads. Amazon are the masters at this:. Influencers are all the buzz in digital at the moment, especially in eCommerce. But there is a good reason for this trend - influencers can help you build immediate and lasting trust with your customers at scale.
The key to a successful influencer campaign is to find influencers who have genuine and consistent engagement with your ideal audience and work with these individuals on an authentic content-driven campaign. Here is an example of an influencer post on Instagram:. For the most part, users create content from their desire to play a greater part in a brand's community of followers.
UGC can be extremely powerful because it provides social proof, increases your exposure to a new audience, and builds trust by association. The most common sources for UGC that your eCommerce brand can leverage are social media posts, blog post product reviews, and customer reviews.
A branded hashtag can improve the discoverability of your brand on social networks. They also help avid followers deliberately associate themselves with your business - something that is very common when an eCommerce store is positioned as a lifestyle choice, not just a seller of products.
Watch brand MVMT use the hashtag jointhemvmt , to engage with their followers and encourage user-generated photos of their product line. The hashtag has been used over , times on Instagram alone:.
The eCommerce landscape is very much a global endeavor these days. This means that scaling up is faster and more attainable than ever.
People tend to respond more positively to location-based marketing due to differences in culture and product taste.
This is why big eCommerce stores have multiple websites for different locations, as well as locally-targeted ad campaigns, variable product lines, and location-based deals or offers.
Watch brand Daniel Wellington is one example of a website that has a country selection menu for visitors so they can display location-based messaging:.
Any seasoned eCommerce business will appreciate that the success of your store is much more than just having a great product. As website traffic grows and your brand matures in the market, eCommerce becomes a game of optimization. Everything you do is an attempt to increase sales conversions, encourage repeat purchases, or increase the average order size of customers.
One element of this optimization equation is the performance of your product pages. Here are six things that every good eCommerce product page should include:.
You can test, change, and optimize all of these elements to increase your conversion rate over time. This product page from dog camera brand Furbo is a good example of a well-optimized page:.
Similar to the product pages on your website, you can look to optimize the checkout process. Remember, a significant number of people that add products to their shopping cart end up leaving your site before making a purchase.
Sometimes this is due to an overly complex checkout process. Your checkout process needs to be as easy-to-understand as possible. Look to remove any barriers to a customer completing the process and test each element to improve your conversion rate.
Some things you may like to consider when going through this optimization process include:. Loyalty programs have been an eCommerce favorite for many years now. They have the potential to improve your relationships with customers, increase repeat purchases, gather valuable customer data, and reduce marketing costs.
They also require regular communication, offers, and special deals to keep customers engaged and happy. For example, many big eCommerce stores would have a full-time employee managing their loyalty program. Product comparison sites have been a growing trend in recent years.
They provide consumers with impartial third-party opinions of products to help them make informed decisions about which products they should purchase. These days, there are comparison websites for just about anything you can think of. And they are a HUGE and highly targeted traffic source for eCommerce stores.
Do some research into the most appropriate comparison websites in your niche and look to have your products featured. Product Review is an example of a comparison site with a large range of product categories:.
Check out: 14 eCommerce Loyalty Programs Backed By Science Examples. It's tempting to obtain more value for less money, so consider bundling your most popular products with relatively less popular ones.
Alternatively, offer a one-time bundle promotional offer where over a certain spend value, the shopper gets the bundle for free. Limiting incentive with time, whether it's a discount code or free shipping, helps you convert more prospects when you create a targeted pitch.
Pura Vida offers an excellent online promotions example—they make it clear that the offer is on the next purchase making it more personalized:. Tarte's cross-sell campaigns skillfully incorporate free shipping. Holidays are the best time to market products as the best gift options without being pushy.
While it's challenging to capture a shopper's attention during the holidays like Christmas or Black Friday , not all holidays are as hectic. Here's how BarkBox takes advantage of National Dog Day to provide a seasonal discount as it appeals to the company's target audience.
For eCommerce stores, clearances are a great promotion marketing campaign to clear inventory for a new product line. In their emails, American Eagle uses this sales marketing approach.
Lack of trust is a common factor for abandoning a cart. Customers may be apprehensive about the quality of your items or whether you are worth their money if your company is new.
Social media contests are a great way to engage shoppers and keep eCommerce sales promotions fresh. Contests also enable stores to create a large amount of user-generated content. Equator Coffees created a giveaway with four other brands on Instagram to increase their following and overall engagement.
Define the promotional campaign's objectives depending on time of the year, type of audience etc. There are discounts available for everyone at Best Buy, even if their "Back to School" promotion is geared toward high school and college students.
Back-to-school sales in July and August allow parents to get their children ready for the new school year in September, for example. The same is true for Black Friday and the holiday shopping season that follows, as well as any other time of year when there is a higher volume of purchases made by consumers.
A two-week campaign with emails calling out the various aspects of the promotion as well as showing promotional ads can be beneficial. You might like: 25 Creative Examples of Black Friday Deals.
When it comes to an eCommerce sales promotion, the terms and conditions help explain everything about the deal. Spelling out these terms and conditions in your exit-intent pop-up will help steer some customers back to the sale. Conditions such as tiers, scaling, and halts must be set before you set out on the promotional marketing journey.
In tiered discounts , the value of a discount adjusts as the customer's spending increases. In the following illustration, Pottery Barn employs a multi-tiered strategy:. You can apply an offer on numerous items separately or simultaneously or only to a single purchase per consumer based on the rules you set.
It's more likely that sales promotional programs will overlap. For example, in your marketing emails or promotional ads, specify whether a customer can utilize the offer in conjunction with another one you're currently offering.
Whatever the situation, the most valuable offer should always be the one that helps meet business objectives while also providing the most value to a customer.
As an illustration, if your goal is to bring in new consumers, you'd present a special offer for individuals who haven't yet made a purchase. Consider featuring an added incentive, such as free shipping or free returns for additional impact.
It can be about products, website navigation , or the overall shopping experience. So, try to incentivise it to get more responders and eventually, boost sales. Inclusive marketing is sort of a buzzword in the eCommerce world right now—and the good news is that you can use it as a promotional marketing tactic.
when they factored minority groups into their messaging. Even better, add a little note about your new product and why it is worth a try. For instance, you can offer special deals to students or teachers, seniors, and mothers.
Moreover, you can take advantage of special occasions—for example, Christmas or Halloween. You can create a dedicated landing page for a special event, e. Asa Shopify business owner, you have to make sure you regularly look at the calendar to avoid missing any events that could benefit your business.
Flash sales are limited period sales or discounts that encourage your customers to buy faster as flash sales target the FOMO fear of missing out.
One thing to remember when it comes to flash sales is preparing your Shopify store for huge traffic. In an example, you can see a print store Desenio and their flash sale campaign.
Adding a clock may also work as an encouragement for your customers to buy your products now. As you can see in an example, a designer brand of bags and other accessories - Coach, offers free shipping and returns on all of their orders. These days, not that many companies offer this solution to their customers.
Hence you have a lot of opportunities to stand out. Organizing a contest on Instagram is a sure way to increase your brand awareness and bring new customers to your Shopify store. All in all, sales promotions are powerful eCommerce tools to increase your brand awareness and sales.
What you have to do, is to learn how to set them up in the right way. To do that, try to implement a few of the ideas mentioned in this article and see how they affect your sales. Product Reviews app by Shopify will be discontinued — what are the best alternatives? Shopify merchants can now select a one-page or three-page checkout: which should you choose?
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Learn from some of the best email marketing campaigns we've seen, plus tips and an email planning template to help you get started on your Online promotion of your business can be incredibly powerful. Here are 14 online promotion ideas you can get started on right away Missing