If your products or services are something people will want to pay for repeatedly, then offering subscription plans is a great way to retain customers and generate a steady flow of income.

For example, if you have created an online course, offer software, or provide access to paid content through a membership site , you can reasonably sell these as a subscription service.

Businesses only need one logo. For instance, if your marketing agency offers business logo creation in addition to web design and content marketing services, you have the opportunity to sell subscription-based plans for those recurring services.

What is that point? Your next step is to design your free trial to drive your customer down a path to that moment of value. Your users sign up, naturally, to schedule their social media posts for them.

Instead of leaving them hanging at the dashboard, your free trial should include an onboarding process that helps them schedule social media posts. This is also an important strategy to build customer loyalty over time.

If you use WP Simple Pay , the best Stripe payments plugin for WordPress that allows you to easily accept online payments without setting up a shopping cart, you can customize your email confirmation message , as well as your free trial confirmation page message, to explain when the free trial ends, how much and when the customer will be charged, and also include instructions or a link to next steps regarding how to use the service.

Other products need to give out extended free trials for users to adopt the system. Keeping the trial under a month also encourages the user to try it and make his or her decision soon. Experiment with free trial lengths to see which one converts the most customers.

You can also use the plugin to add a setup fee that will charge the subscriber a smaller amount up front before the initial recurring payment. This fee can be used to offset the cost of offering a free trial period.

Besides giving users unlimited access to your services for a limited duration, another way to offer an effective free trial is to let people use a limited version of your product for an unlimited time.

In fact, here at WP Simple Pay, we offer a free lite version of our WordPress plugin that lets users accept several payment methods on their site. To learn which WP Simple Pay plan is right for you, see our review of the plugin. If you offer digital products or have a membership site that provides valuable content on a regular basis, you can place access limits for your free subscribers that encourage them to eventually sign up for full access to paid content.

Even if your product or service inhabits a small industry or tiny niche, you still probably have multiple customer segments. Each segment has its own problems, needs, and preferences for a product or service like yours. The purpose of your free trial is to help your users realize value in your product.

These free trial landing page examples could give you some ideas on how to improve your own SaaS landing pages! Trello gets its landing page off to a good start with a short but compelling headline that mentions the free trial length.

The page is made up of simple copy organized into visually-appealing bullet points. The page also features a vertical design with the video at the top and a link to a webinar for more information at the bottom. Overall, the page provides a clear overview of the main benefits and proactively offers help to site visitors.

It also features a comparison highlighting the benefits of getting ExpressVPN instead of a free VPN. Hootsuite takes a simplistic design approach to their free trial page, including only the most essential information.

The page also offers an option to either start the trial or skip it altogether and get a discount. Adobe has many products in its catalog, so it gives website visitors to option between starting a trial for the entire lineup or selecting a single tool to sign up for.

The page briefly describes each tool, what it does, and how it benefits users to help visitors make an informed decision. It also has an FAQ section that meets essential questions with straightforward answers and relevant links for further readings.

Last but not least, Adobe has an AI chatbot as a form of conversational UX. Salesforce uses a light, short page to get the message across. The page notes that no credit card is required, lists product benefits in a bullet format for better scannability , and displays a number that site visitors can call if they need help.

The page also has a signup form with questions that help Salesforce personalize the free trial flow for new users. It leverages its community size and pool of client companies as social proof of the value that the product provides. Lastly, the signup form is separated into two steps and only asks for credit card information on the second step to spread friction out as evenly as possible.

Compared to the other examples on this list, Jasper AI has a fairly long landing page. That said, it uses this extra length to get into greater depth on what the product does, common questions, and what the benefits of using it are.

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Start your trial. Sign up for your free day trial of Sprout Professional. You don't need any credit card information to get started. Connect a profile 8 Effective Ways to Increase Free Trial and Demo Request Sign-ups · 1. Analyze the performance of your current forms · 2. Beware of what you're Pro-tip: Another great way to improve free trial signups with reverse trials is to offer product tours and walkthroughs. It can be a simple

Free trial sign-ups - BambooHR is designed with small and medium sized businesses in mind. We set you free to focus on what matters most - your people Start your trial. Sign up for your free day trial of Sprout Professional. You don't need any credit card information to get started. Connect a profile 8 Effective Ways to Increase Free Trial and Demo Request Sign-ups · 1. Analyze the performance of your current forms · 2. Beware of what you're Pro-tip: Another great way to improve free trial signups with reverse trials is to offer product tours and walkthroughs. It can be a simple

These value propositions get to the heart of what your customers want to do and how the products can help them. To create a good value proposition:. Nobody likes surprises, especially when it comes to pricing. If prospects like the value your product offers, they also want to know what it costs.

Yep, even if they are trying your product for free. Communicating your pricing upfront is especially useful for SaaS companies that offer a freemium pricing model. Unlike the free trial model that expires after a few days, the freemium model allows customers to use some product features for an unlimited time.

Freemium is a favorite among product-led growth PLG companies that want to acquire customers by giving them free access to the basic version of their product.

Brands like WordPress , Canva , and Grammarly offer free forever plans as part of their freemium offering. These brands make it clear to their users what their paid plans cost. Communicating your pricing on the signup page builds transparency and might even improve conversions.

To make this work, include the following information in your free trial signup page:. Reverse trial is a free trial technique used by SaaS brands that offer a freemium product. This type of free trial allows users to try the full benefits of the paid plans for a limited time.

Once the free trial period is over, they are downgraded to the free version of the product with limited features. Offering a reverse trial is a fantastic way to show users the true value of your product.

With reverse trials, the right audience will get hooked on the product during the free trial experience. The product adoption also goes up if the trial requires users to commit their data, such as adding team members or creating workflows.

In your marketing, make sure you include language that reminds the user of what they lost. It offers a day free trial for 2 of its paid versions:.

Pipedrive CRM does the same for all its paid plans:. Pro-tip: Another great way to improve free trial signups with reverse trials is to offer product tours and walkthroughs. It can be a simple overview of your SaaS interface and all the features it offers.

Or it can be a 2-minute demo video that explains your product to first-time visitors. After you figure out who your best customers are and what resonates with them the most, you can build landing pages specific to their intent.

Landing pages are great customer acquisition tools. When you optimize them properly, they can also rank in search engine results pages. It helps you attract prospects who look up search terms related to the problems your product solves. You can create separate landing pages catering to different buyer personas you want to target.

If you just have a single buyer persona, optimizing your homepage will do the job. To create a landing page aimed at increasing free trial conversions, check out the following articles:. Make your landing page even more irresistible by including product benefits, trust seals, social proof , and customer testimonials.

Here are a couple of real-life examples. Buffer includes the names of some of its clients and their testimonials as social proof:. Freshbooks does a better job. Their free trial signup page addresses 7 major things succinctly:. If your Saas website is built on WordPress, go with SeedProd.

Marketing stands or falls on the effectiveness of your call to action, the marketing element that gets your visitors to click. CTA might seem like a small nuance in the big scheme of things. But even the smallest factor, like the color of the CTA button, impacts conversions.

Here are 6 best practices to create great CTAs :. When you apply the right principles to your CTA, you will:. You can ask people to try out your product, sign up for a demo, or other wording that might work better.

For example, ActiveCampaign uses Get Started :. Sendbird uses 3 different CTA buttons back to back, asking you to sign up, talk to sales, or request a demo:. If you use them well, popups can convert better than CTA buttons.

If your landing page or exciting CTAs are failing to drive conversions, try popups. You can get started with OptinMonster to create enticing popups for your website. That will make them leave your site and never sign up.

OptinMonster lets you control that only interested people can see your free trial popup campaign. There are several ways you can enable this with OptinMonster. You can:. As an example, Lifter LMS designed the following popup in OptinMonster.

For instance, creating a long signup form is a turnoff for a lot of users. Be thoughtful about how much information you need to collect when creating a signup or demo request form. Lead segmentation helps you offer personalized experiences to boost conversions. However, long forms can be counterproductive to the self-service user experience.

If you just want to get people to sign up, you need less information from them. For example, Brevo just asks for an email address on its free trial signup page:. Once you get users to sign up for free, you have enough time to nurture them and extract the information you want.

Below are a few tips to make your new user signup form simple:. This last point is extremely important. Some companies ask for credit card details when you sign up.

According to Chargebee , they usually get better lead quality but fewer sign-ups. SaaS founders like Ada Chen Rekhi agree:.

Creating a to-do list and seeing through the checklist is the best example of the Zeigarnik effect in action. In marketing, the Zeigarnik effect works best with 2-step optin forms. First, you get the website visitors to initiate a task by clicking on a CTA.

Step 2: To complete the action, they now have to do is enter their email. And InternetSuccesGids engineered a whopping per month increase in subscribers. Email marketing is still one of the best ways to promote anything.

Since over 4. With email marketing, you can repeatedly convert a good portion of your email subscribers into free trial users. This is why you need to build an email list right now. There are 4 major steps to build an email list:. The purpose of your free trial is to help your users realize value in your product.

Think about how you can show that your product is making the lives of your customers better. That way you can make sure each customer achieves whatever they find valuable. How do you break customers into segments early?

Alternatively, you can create a branching onboarding process where the first step asks the user in a straightforward way how they intend to use the product. For instance, you might add a field to your payment form that asks for their company size. Depending on their answer, you could funnel them into a different onboarding process so your free trial meets their needs.

WP Simple Pay allows you to easily add customized fields to your subscription payment forms. You can collect the information you need using dropdowns, text fields, and checkboxes.

This is especially important if your product or service has a lot of features or solves a lot of problems. Many businesses make the mistake of waiting until the very end of the free trial to ask the user to purchase the product or service.

The purpose of a free trial is to deliver the user to the moment they first realize value with the product. That moment is the best time to ask for the sale, regardless of how long it took to get there. This is the perfect time to ask them to buy. If they refuse to buy, you can ask them why before the free trial is over.

Oftentimes, people forget about their trial and let the time expire. You need to reach beyond your product and create additional touch points with your users to remind them that you exist. This could be as simple as sending a sequence of emails with deep links that push them along the onboarding process.

Or, you might reach out to them with an email to introduce them to the feature personally. You can also send them emails with helpful tutorials and additional ways to use your products or services.

There you have it! We hope this article has helped you learn how to offer free trials to gain more subscribers, and ultimately drive more conversions on your WordPress site.

If you liked this article, you might also want to check out our guide on how to resolve failed recurring payments. What are you waiting for? Get started with WP Simple Pay today! To read more articles like this, follow us on Facebook and Twitter. Read More. How to Win Back Lapsed Donors in How to Globalize Your eCommerce Business 6 Tips.

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