Returns are a hassle. You can save time and money by reducing the number of product returns you process each year when you give your customers the chance to try it before they buy.

Buyer remorse can result in product returns, but offering risk-free purchases eliminates this concern and greatly reduces the return rate.

Free trials can be a powerful tool in any brand's conversion arsenal providing you with an invaluable amount of customer data. Understand customers' needs and wants better and help increase sales with retargeting methods and using smarter communication tactics using the data you collect.

When customers have a great product experience, they're more likely to tell their friends about it and write positive reviews. Free trial promotions give your customers the chance to try out your product and see for themselves how great it is.

This can lead to some serious word-of-mouth marketing that can increase sales and grow your brand. Access Our Promotion Planning Workbook. ELEVATE YOUR SALES STRATEGY. Some of the world's most popular brands trust our team to help run their promotions worldwide.

Join their league today. Against a…. Read More. Explore how Benamic's end-to-end promotion management expertise helped Hisense create a successful UEFA Women's EURO….

Discover how Benamic harnessed its promotional management expertise to boost Panasonic's Lumix G80 camera launch across five…. Managed Promotions. Claims Processed. What's Involved? Dedicated account manager for promotion planning, set-up, and management. You can get in touch with your dedicated account manager to address any issues and make sure your initiative is successful.

Design and development of promotion microsite. Get the most out of your free trial promotion with an optimised microsite. Our design and functionality options are extensive, or we can create a custom solution to meet your needs. AI-assisted entry processing, validation, and fraud detection.

AI-assisted claims processing to verify information about products and customers, detect promotional fraud, and process claims quickly and easily. Automated issuing payments via a range of payment options.

Our promotion pay out solution is convenient and flexible, with a range of payment methods to choose from. We offer our services worldwide, so you can easily pay out anywhere you need. Keep your customers up to date on the progress of their cashback claims with email notifications customised to your brand.

Our premium customer support is available in 30 languages. Access to our powerful online dashboard. Ensuring your brand, promotion and bottom line are always protected. We understand the complex world of promotion risk and compliance, helping you avoid potential costly fines, reputation damage and financial losses.

We have all the tools you need, as standard, to run a successful promotion but if you want to take it one step further, explore our range of Promotion Enhancements. Branded Prepaid Cards. Fixed-Fee Promotions. Charity Donation Integration.

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Get Started. What are you waiting for? Contact us today to see how we can help increase sales and grow your brand with a free trial promotion.

Free Trial Promotion. Remove Friction to Purchase for my customers. A Team You Can Trust. Free Trial Promotions Your Way. Free Product Samples. Money-Back Guarantees. Free In-store Trial. Fulfil Your Marketing Goals with Free Trial Promotions. Take the Sting Out of Buying. Want to set the right tone with a free trial marketing strategy that drives conversions and promotes customer success?

Try Toplyne! Spot the most engaged free trial users to push them to convert. Or observe what makes an active user go to sleep and reroute your free trial conversion strategy.

Sign up for Toplyne for free today to combine the powers of nuanced product analytics and targeted marketing to skyrocket your free trial conversion rate! Take a Tour. Customer story: Discover how Murf. ai increased free-to-paid conversion rates by 7x using Toplyne.

By Use Case. By Team. By Industry. AI increased free-to-paid conversion rates by 7x using Toplyne. FEATURED RESOURCES. How to prepare for Google's New Spam Prevention Policies? ABOUT TOPLYNE. Backed by Tiger Global and Sequoia India, Toplyne helps product-led growth teams tackle user conversion.

See Toplyne in action Login. Home Blog PLG Resources 8 Steps to Design a Free Trial Marketing Strategy that Actually Converts. Thank you!

Your submission has been received! Something went wrong while submitting the form. Related Articles. PLG Resources. MadKudu vs Toplyne: What do Users and Experts Say? Revenue leaders who have used both agree: there's simply no comparison to Toplyne. What is MadKudu?

The Lead Scoring Tool Explained. Understand the capabilities and limitations of MadKudu's predictive lead scoring platform. MadKudu Pricing: How to Calculate Total Cost of Ownership. Understand the total cost of ownership for MadKudu and how you'll end up paying for other costs over time.

Understand how predictive lead scoring works in PLG and a tool you need to implement it. Toplyne Labs. What's the perfect time for sales to engage your free users?

A free trial marketing strategy is a comprehensive plan designed to attract potential customers by offering them a limited period to experience The Ultimate Guide to Designing a Successful Free Trial Marketing Strategy (Step-by-step) · 1. Attract Potential Users · 2. Define the Details of Sampling and trial are powerful sales promotion tools that can help you attract new customers, increase loyalty, and boost sales in B2C

Trial product promotions - Trial pricing strategies are marketing approaches businesses utilize to entice customers by offering them a product or service at a discounted A free trial marketing strategy is a comprehensive plan designed to attract potential customers by offering them a limited period to experience The Ultimate Guide to Designing a Successful Free Trial Marketing Strategy (Step-by-step) · 1. Attract Potential Users · 2. Define the Details of Sampling and trial are powerful sales promotion tools that can help you attract new customers, increase loyalty, and boost sales in B2C

The Aha moment or activation is when a user fully realizes the value of your product. A good free trial model fast-tracks this moment for their users resulting in customer success. How your users engage with your SaaS product during the free trial will set the tone for the rest of their journey.

A product qualified lead PQL is someone who has experienced value from using your product due to a free trial. Tools like Toplyne easily integrate with your existing product analytics tools to provide usage data to help your marketing team determine your best leads.

Toplyne helps businesses with low and high brand awareness to monetize their product-led growth strategy to achieve what they came here to do: CONVERT!

With Toplyne , you can easily spot and target audience comprising of all kinds of prospective customers ready for conversion, including:.

Toplyne draws all of the SaaS product analytics from your existing marketing tools Mixpanel, Amplitude, etc. as well as sales workflow software HubSpot, Salesforce via integrations. All the insights in one place will help you examine active users with high and low conversion potential. Want to set the right tone with a free trial marketing strategy that drives conversions and promotes customer success?

Try Toplyne! Spot the most engaged free trial users to push them to convert. Or observe what makes an active user go to sleep and reroute your free trial conversion strategy. Sign up for Toplyne for free today to combine the powers of nuanced product analytics and targeted marketing to skyrocket your free trial conversion rate!

Take a Tour. Customer story: Discover how Murf. ai increased free-to-paid conversion rates by 7x using Toplyne. By Use Case. By Team. By Industry. AI increased free-to-paid conversion rates by 7x using Toplyne. But relying on discounting will devalue the product, and long-term brand-building requires a more strategic approach.

Put simply, sampling enables marketers to put products directly in consumers' hands. And as well as awareness, the push can be used to gauge customer reaction and provide opportunities for data capture. But it does have drawbacks.

Standard outdoor exercises can be expensive and difficult to evaluate. Sampling staff need to be well briefed - the wrong attitude can devalue the product - and for feedback they need to have a clear idea of any target group to be attracted so the results can be effectively evaluated.

But you can counter some of these issues. A DM sampling push, while lacking immediacy, can be closely targeted and monitored. Agency Circular Distributors ran such a campaign in October for Quaker's Oatso Simple breakfast, which went to 1.

The agency used the Mosaic geo-demographic classification system. Managing director Charles Neilson says: "It's comprehensive and can classify people on earnings, location, whether they have children and the car they drive. The agency reinforces this profiling with use of Tesco Clubcard statistics compiled by Dunnhumby.

It also has the option of returning to Clubcard data to see if those people targeted took up the offer and whether they have remained with the brand. New products or variants can be piggy-backed on to established products, allowing trial and giving the launch a headstart in the equity stakes.

But in order to evaluate the campaign, you do need a call to action to prompt feedback. This feedback can help businesses to refine their product or service offering, making it more appealing to their target market. Additionally, the data gathered during a free trial can be used to improve marketing efforts.

By understanding the needs and preferences of the target market, businesses can create more effective marketing campaigns that resonate with their audience and lead to increased conversions. Furthermore, the feedback gathered during a free trial can be used to identify and address any pain points or issues that potential customers may have.

By addressing these concerns, businesses can improve their product or service offering and create a better user experience, ultimately leading to higher customer satisfaction and increased retention. In summary, offering a free trial can be an effective way to gain a better understanding of the needs and preferences of the target market.

By gathering feedback and data from potential customers, businesses can refine their product or service offering, improve their marketing efforts, and create a better user experience that leads to increased customer satisfaction and retention.

In today's crowded marketplace, it's more important than ever for businesses to find ways to stand out from the competition. Offering a free trial can be an effective strategy for gaining a competitive advantage.

By offering a free trial, businesses can differentiate themselves from competitors who may not offer a similar promotion. This can help to attract potential customers who are considering multiple options and are more likely to choose a product or service that they have had a chance to try before purchasing.

Furthermore, offering a free trial can be an effective way to build brand awareness and recognition. By providing potential customers with a chance to experience the benefits of a product or service firsthand, businesses can create a positive impression and increase the likelihood that customers will remember and recommend the brand in the future.

Additionally, a free trial can be an effective way to demonstrate the unique value proposition of a product or service. By showcasing the key features and benefits that set the product or service apart from the competition, businesses can create a compelling case for why potential customers should choose their offering over others.

In summary, offering a free trial can provide businesses with a competitive advantage in the marketplace. By differentiating themselves from the competition, building brand awareness and recognition, and demonstrating their unique value proposition, businesses can increase the likelihood that potential customers will choose their product or service over others.

In today's digital age, brand reputation is everything. Customers are more likely to choose a business with a positive reputation and are quick to share their negative experiences with others. Offering a free trial can be an effective strategy for enhancing brand reputation.

When a business offers a free trial, it demonstrates a willingness to invest in the customer experience and provides an opportunity for potential customers to try the product or service before making a purchase. This can create a positive impression and increase the likelihood that customers will view the brand as trustworthy and reputable.

Additionally, a free trial can provide businesses with an opportunity to generate positive reviews and testimonials from satisfied customers. These reviews and testimonials can be used to build social proof, which can further enhance brand reputation and increase the likelihood that potential customers will choose the product or service over competitors.

Moreover, by offering a free trial, businesses can create a sense of goodwill with their audience. By providing value upfront without any obligation, businesses can create a positive relationship with potential customers, which can lead to increased loyalty and retention over time.

In summary, offering a free trial can be an effective strategy for enhancing brand reputation. By demonstrating a willingness to invest in the customer experience, generating positive reviews and testimonials, and creating a positive relationship with potential customers, businesses can create a positive impression and increase the likelihood that customers will view the brand as trustworthy and reputable.

Offering a free trial can provide businesses with an opportunity to generate upselling and cross-selling opportunities. By allowing potential customers to try a product or service for free, businesses can introduce them to the full range of offerings and showcase the benefits of upgrading or adding additional services.

During a free trial, businesses can provide customers with a taste of what the full range of offerings includes. This can help to highlight additional features and services that the customer may not have been aware of before. By providing this additional value, businesses can create an incentive for customers to upgrade or add additional services, ultimately leading to increased revenue.

Additionally, a free trial can be an effective way to generate cross-selling opportunities. By offering related products or services during the free trial, businesses can introduce customers to complementary offerings that can further enhance their experience.

This can create a sense of added value and lead to increased customer loyalty and retention. Furthermore, a free trial can be an effective way to demonstrate the value of premium services or packages. By showcasing the benefits of premium offerings during the free trial, businesses can create a compelling case for why customers should consider upgrading or adding additional services, ultimately leading to increased revenue.

In summary, offering a free trial can provide businesses with a potential for upselling and cross-selling opportunities.

By introducing customers to the full range of offerings, highlighting additional features and services, and showcasing the benefits of premium services or packages, businesses can generate additional revenue and increase customer loyalty and retention. In today's highly competitive marketplace, lead generation is critical to the success of any business.

One effective strategy for lead generation is offering a free trial. There are several benefits to using a free trial to generate leads. First, offering a free trial can increase customer trust and confidence. By providing a risk-free opportunity to try a product or service, businesses can build trust and establish credibility with potential customers.

Second, a free trial can provide an opportunity to showcase product or service features.

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