Product samples make a valuable addition to any online order. These sorts of perks — along with attractive packaging and timely shipping — transform an online order from an everyday purchase into a gift-like experience.

One of the biggest advantages of digital product sampling over direct sampling is that e-commerce has a much wider reach and scalability. When included with online orders, product samples can be received by customers globally, whereas brick and mortar stores are limited by their physical location and proximity to customers.

Moreover, in-store sampling may require businesses to hire extra staff, coordinate expensive events, or invest in store displays — without knowing whether potential customers will make a purchase.

Because a customer has already placed an order which covers the associated handling, packaging, and shipping fees, adding in a trial-sized sample or free gift is a relatively simple process that requires no significant extra setup.

This is the end goal for most brands running product sampling campaigns. Kosas is one brand that has taken an alternative approach to product sampling.

Customers can then redeem this as credit on any full-sized item. Charging for samples might seem like an odd strategy in the world of freebies. Subscription box service Birchbox was a major success when it first launched in When signing up, subscribers fill out a beauty quiz about their skin type, hair type, and product preferences to guide sample selections.

Order histories, browsing data, customer reviews, and loyalty memberships are all fantastic sources of data that help you segment customers based on their shopping and purchasing behaviors.

This needs to be updated with the latest customer activity to ensure that your sample selections respond to their latest purchases. Reviews are the virtual piece of WOM word of mouth marketing, as they allow consumers to consult a variety of non-biased sources before committing to a purchase.

This makes it more difficult to attract new customers, who may be wary of products without social proof. While you can elicit reviews from customers buying full-size products, a widespread product sampling campaign is the most effective way of quickly boosting customer reviews for either brand-new products or items that you are trying to shift from your warehouse.

Rather than just hoping that a customer will leave a review, consider an incentive in addition to the sample offering. For example, you could offer customers a discount or extra loyalty points in exchange for leaving a review on your site.

UGC user-generated content finds a fertile home on social media for one key reason; people trust what customers say about a product more than the brand. UGC differs from classic influencer marketing; the best UGC comes from everyday customers who are passionate about your brand and want to share this with their community.

To inspire great UGC content, you need to give customers something exciting to make noise about. An ongoing sampling program ensures that your biggest fans always have something fresh to talk about with your community.

Product sampling campaigns in particular are well-suited to luxury products that come at a high price point, as customers are less likely to purchase without the chance to test them first. This is why sampling is particularly common within the CPG Consumer Packaged Goods category. Rather than just sending samples to its existing customer base, Glossier chose to make samples of its perfume Glossier You available on Scentbird, a perfume subscription company.

This partnership gives Glossier access to more potential consumers, as well as a powerful e-commerce platform full of helpful reviews and product information. Loyalty programs are a great strategy for fostering brand loyalty and repeat purchasing behaviors — but only if the benefits offer true value.

Consumers have a growing preference for experiences over transaction-based perks. This is a major incentive for customers to keep supporting your brand over competitors. Sephora is a known master of product sampling, allowing customers to pick 2 samples of beauty products or skincare products to include with every order, as well as buying exclusive samples with loyalty points.

Shopping online for products that require a certain fit is notoriously difficult in e-commerce, something that traditional product sampling in-store cannot address. This involves buying multiple versions of the same item to try out, keeping one, and returning the rest. Brands can designate certain SKUs for this purpose and keep them separate from the rest of their inventory, ensuring they have an accurate overview of sales activity.

Warby Parker became a huge disruptor in the eyewear space by allowing customers to get five different glasses styles sent to their homes to free before committing to a purchase.

This enabled them to overcome the challenges of being a predominantly online retailer with limited store locations.

Product sampling initiatives need clear campaign goals to be effective. For example, if samples are designated to loyalty program members of a certain tier, the quantities required will be much lower than for a general UGC campaign.

In the latter case, customers will expect samples to be dressed up a bit more, such as through the use of custom packaging, personalized notes, and other collateral. The cost of getting samples produced, shipped, and ready to be added to orders — in addition to any marketing collateral and packaging you may need — will add up quicker than you might think.

Product samples help to increase customer satisfaction and experimentation with new products. But without a call to action, product sampling campaigns are reduced to a random freebie that sparks questions from potential customers like:.

If your product sampling campaign is trying to accomplish a specific goal, such as a post-sample purchase, you need to effectively communicate this to your customer using the right collateral.

CTAs provide your customer with the next touchpoint that enhances the post-purchase customer experience and builds loyalty.

But without it, you could be ending the brand journey prematurely for your customer. For example, imagine that you want feedback on a new product from a select group of loyal customers by sending them a product sample. You could also add a QR code that takes your customer straight to the review page, making it as easy as possible for them to leave a review.

Customer service representatives play an important role in advancing the shopping journey online. Your customer service team needs to be prepped with up-to-date product information about your samples so they can answer inquiries quickly. Your responsiveness could be the difference between customers buying from you or choosing to buy from a competitor!

Undertaking regular customer surveys about your product samples is key to knowing whether your strategy is resonating with current and potential customers.

The more information you have, the easier it is to design a sampling strategy that boosts conversion rates.

Digital product sampling has been invaluable to brands during the pandemic. But foot traffic picking up once again, and integrating product sampling across your selling channels is crucial for a cohesive customer experience.

If a customer knows they get a free sample when shopping online but not in person, they have less incentive to visit a storefront. Omnichannel product sampling also opens up valuable opportunities to shape consumer behavior.

For example, if you could make some samples online only and others store-only. This creates a sense of exclusivity and gives your channels distinct value in their own right.

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Product sampling refers to the practice of offering customers free samples of merchandise to achieve a certain objective. This could be to boost Add two free samples to your basket. Choose from a variety of deluxe samples, all from your favorite brands Print or engraving? Order a refined product sample for easier customer communication. All branded samples in our shop. Discover our new online catalogues

Product samples online - Get free samples and stop wasting money on stuff you don't love! Sign up for free to discover your next go-to product. No credit card required - ever Product sampling refers to the practice of offering customers free samples of merchandise to achieve a certain objective. This could be to boost Add two free samples to your basket. Choose from a variety of deluxe samples, all from your favorite brands Print or engraving? Order a refined product sample for easier customer communication. All branded samples in our shop. Discover our new online catalogues

Digital product sampling campaigns, such as including individually-packaged samples with online customer orders, offer both a safer, contactless alternative and allow customers to interact with their free samples in their own time. In e-commerce, the moment of delivery is the final impression that brands leave their customers with.

If the unboxing experience is memorable and enjoyable, this increases the odds of turning first-time customers into repeat business. Product samples make a valuable addition to any online order. These sorts of perks — along with attractive packaging and timely shipping — transform an online order from an everyday purchase into a gift-like experience.

One of the biggest advantages of digital product sampling over direct sampling is that e-commerce has a much wider reach and scalability.

When included with online orders, product samples can be received by customers globally, whereas brick and mortar stores are limited by their physical location and proximity to customers.

Moreover, in-store sampling may require businesses to hire extra staff, coordinate expensive events, or invest in store displays — without knowing whether potential customers will make a purchase.

Because a customer has already placed an order which covers the associated handling, packaging, and shipping fees, adding in a trial-sized sample or free gift is a relatively simple process that requires no significant extra setup.

This is the end goal for most brands running product sampling campaigns. Kosas is one brand that has taken an alternative approach to product sampling. Customers can then redeem this as credit on any full-sized item.

Charging for samples might seem like an odd strategy in the world of freebies. Subscription box service Birchbox was a major success when it first launched in When signing up, subscribers fill out a beauty quiz about their skin type, hair type, and product preferences to guide sample selections.

Order histories, browsing data, customer reviews, and loyalty memberships are all fantastic sources of data that help you segment customers based on their shopping and purchasing behaviors. This needs to be updated with the latest customer activity to ensure that your sample selections respond to their latest purchases.

Reviews are the virtual piece of WOM word of mouth marketing, as they allow consumers to consult a variety of non-biased sources before committing to a purchase. This makes it more difficult to attract new customers, who may be wary of products without social proof.

While you can elicit reviews from customers buying full-size products, a widespread product sampling campaign is the most effective way of quickly boosting customer reviews for either brand-new products or items that you are trying to shift from your warehouse.

Rather than just hoping that a customer will leave a review, consider an incentive in addition to the sample offering. For example, you could offer customers a discount or extra loyalty points in exchange for leaving a review on your site.

UGC user-generated content finds a fertile home on social media for one key reason; people trust what customers say about a product more than the brand. UGC differs from classic influencer marketing; the best UGC comes from everyday customers who are passionate about your brand and want to share this with their community.

To inspire great UGC content, you need to give customers something exciting to make noise about. An ongoing sampling program ensures that your biggest fans always have something fresh to talk about with your community.

Product sampling campaigns in particular are well-suited to luxury products that come at a high price point, as customers are less likely to purchase without the chance to test them first.

This is why sampling is particularly common within the CPG Consumer Packaged Goods category. Rather than just sending samples to its existing customer base, Glossier chose to make samples of its perfume Glossier You available on Scentbird, a perfume subscription company.

This partnership gives Glossier access to more potential consumers, as well as a powerful e-commerce platform full of helpful reviews and product information. Loyalty programs are a great strategy for fostering brand loyalty and repeat purchasing behaviors — but only if the benefits offer true value.

Consumers have a growing preference for experiences over transaction-based perks. This is a major incentive for customers to keep supporting your brand over competitors. Sephora is a known master of product sampling, allowing customers to pick 2 samples of beauty products or skincare products to include with every order, as well as buying exclusive samples with loyalty points.

Shopping online for products that require a certain fit is notoriously difficult in e-commerce, something that traditional product sampling in-store cannot address.

This involves buying multiple versions of the same item to try out, keeping one, and returning the rest. Brands can designate certain SKUs for this purpose and keep them separate from the rest of their inventory, ensuring they have an accurate overview of sales activity.

Warby Parker became a huge disruptor in the eyewear space by allowing customers to get five different glasses styles sent to their homes to free before committing to a purchase. New Daily Deals Adidas Amazon Coach CVS Kate Spade Kohl's Nike Target Walgreens Walmart Other Deals.

No strings attached. Get hundreds of legitimate free samples of products from brand name companies. Free shipping. You can order free samples of makeup, food, pet products, cleaning supplies, and much more.

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You may also like:. About Free Samples. Companies offer free samples to consumers to introduce them to the latest and greatest from their product lines. Free samples are typically smaller versions of a full-sized product but can sometimes be full-sized as well. Free samples are great to have for when you travel, to keep in your purse or start a free sample drawer or bin in your home and wait to use them for whenever you need!

Check out our guide on How to Get Free Samples. Expert Tips for Getting Free Samples. It's easy to get free samples mailed to you every week. Below are my tips for getting started today. Tip 1: Use a Separate Email Account Almost every free sample offer requires you to include your email address, so having a separate email address you use strictly for this purpose will allow you to easily keep track of the items you've signed up for and to help keep them separate from your personal emails.

All free samples have a limited amount available, so they can sometimes go very quickly. To make sure you don't miss out on some of the most coveted free samples out there you'll definitely want to keep checking each day and sign up as quickly as possible.

Tip 3: Be First to Know with Free Sample Alerts Popular free samples can run out fast so getting alerts is your best chance at scoring these super popular samples. Sign up to receive email and text alerts when new samples are available.

Join the MySavings email list and you'll be sent every sample we have posted in the past 24 hours. Sign up for our MySavings Telegram Channel for instant alerts sent right to your phone or computer so you never miss out. Tip 4: Connect and Share With Others Join the exclusive MySavings Facebook Group and Facebook Page for more couponing tips and to connect with other deal-savvy shoppers.

This is also a great way to let other free sample hunters know when you receive your samples in the mail. Follow us on Instagram for behind the scenes videos getting free samples in-store.

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