In addition, this is one of the effective methods of lead nurturing. One of the less intuitive ways that time-limited deals can boost sales is through stopping cart abandonment. This is because a time-sensitive offer encourages customers to take immediate action—leading people to move their mouse away from the exit button and towards the checkout process.

This means more sales for your business. Here are some ways that you can apply these powerful tools to your business:. Free shipping is an incredibly powerful incentive for encouraging new and existing customers to make a purchase. For example, 1 Body uses an exit-intent popup that offers free shipping specifically when customers are about to abandon their carts.

You would only take on the added expense of offering free shipping at the time that a customer needs a final push to make the decision and complete a purchase. This would not affect customers who want to move directly to the checkout page.

The fifteen-minute countdown clock also leads to more sales by establishing a very limited period of time that the offer is valid for. Sending out free samples and products also helps with customer retention.

People feel valued and like the opportunity to try out products that they may end up loving and then decide to buy in the future. The addition of a countdown timer is a great way to get customers to act fast. The sight of a timer ticking down, second by second, is one of the best psychological triggers that can be used to create a sense of urgency.

Seasonal sales are a natural place to use limited-time offers to boost sales because they have a built-in expiration date. The Halloween Giveaway in the example below is over once the calendar passes October 31st.

When you consider the huge interest that customers have during certain holidays Christmas and Black Friday —the two biggest , you can see why seasonal sales can generate tons of revenue. The lead-up to a limited-time sale is a great opportunity to build strong email and SMS lists.

The fact that the upcoming sale will be for a short period of time, means that prospective customers will plan ahead for it.

Here are some effective templates that can help you clear out the inventory you want to sell. You can use them to display your most exciting limited-edition products.

Online store owners are always confronting the problem of high bounce rates and not enough first-time visitors entering their sales funnel. Limited-time offers for first purchases are a great way to ensure that more visitors make it from your landing page to your checkout process.

You can also take advantage of your limited-time promotion by getting visitors to join your email list. That way, you can send them future offers as well. Pro Tip: Always use a branded business email address like john yourbrand. com to share these promotional offers with your email lists.

So that your email does not end up in a spam folder, you also get higher open rates. Choose to run your campaign from any time period, ranging from just a few hours to a full hour period. Best Buy became famous for their daily deals because they showcase a large discount on a different product each day.

Sticky bars are a great tool for promoting your limited-time offers across your entire site. If you want more customers to make it all the way through your conversion funnel, a limited-time offer is one of the best ways to guide them along. Why not try out one of the limited-time offer popup templates on your site and drive sales now?

Our best articles, guides, and how-to magic. All in one place. Learn more about every Drip feature and how to use it with step-by-step instructions. Discover all of the latest and greatest Drip product updates—including new products and features, enhancements, and bug fixes.

May 24, 8 min read. While the offer in your sales campaigns surely matters, how you frame and promote them often plays a more crucial role in converting prospects into customers. By combining website popups with email marketing , you can ensure your offers reach the right users at the right time.

Plus, ways you can copy them for your business. A sales promotion is a marketing strategy where you can use targeted email campaigns to spark interest and create demand for your products and services.

There are many different ways you can use limited-time offers in your emails and on your site, and here are three of its best examples. Using onsite messages helps you achieve this goal by informing your site visitors about your time-sensitive offers.

Check out this example by Pura Vida Bracelets :. Unlike many online stores that rely on discount codes, Pura Vida knows the influence of limited-time offers on hesitant visitors.

While many marketers immediately think of discounts when they plan sales campaigns, some brands knows that free shipping is a more powerful incentive. Vinomofo is one of those brands:.

With this personalized subject line addressed to Rikke, Vinomofo promotes their offer clearly and makes you want to open their email. Then, you discover that the company is running a flash sale campaign with free shipping, but only for a certain time:.

Notice how Vinomofo drives a feeling of urgency by cleverly using a GIF. To engage your site visitors and promote your free shipping offer, you can create a popup that shows only on your product pages. Just as BarkBox does:. Add a countdown timer to enhance your popup and hide it from your logged-in customers, using our SiteData condition.

Despite its effectiveness in converting prospects into customers, most companies, understandably, cannot afford to offer a new deal every day. If you want to use daily deals as part of your sales promotion strategy, try combining it with your holiday campaigns.

While you can find an excuse to run a daily deal campaign at any time of the year, December is the perfect time for it, in my opinion. Many companies already leverage the days leading up to Christmas by selling advent calendars with their products. While the advent calendar strategy works for physical products, it can easily help achieve your online conversion goals, too.

Poo~Pourri knows this well. Poo~Pourri creates a curiosity gap and, as a result, you check your inbox the next day to learn about their new surprise offer.

In this advent calendar popup, Creativ Company asks you to open a new door every day to reveal the offer of the day, for 24 days until Christmas. While advent calendars are one way to evoke curiosity with your sales campaigns, mystery offers help engage your prospects all year round.

Building on the suspense of a surprise offer, you can make your sales campaigns more attention-grabbing by hiding the incentive. Take a look at how American Eagle uses mystery offers in their email marketin g:.

Another company that uses mystery in their emails is Chubbies. However, rather than hiding the discount, Chubbies incorporates mystery into their Black Friday campaign :.

As a result, a valuable sales promotion idea is to send abandoned cart promotions. In practice, you can track when customers abandoned carts on your site, and follow up with a promotional email with a code or discount to incentivize a purchase follow through.

A great way to run a sales promotion is to partner with an influencer and leverage the relationship they have with their community. To add further incentive, the influencers you partner with can share a unique code or affiliate link that gives audiences a discount if they use it to make a purchase.

Swag is a promotion you provide to sow good will, interest, and loyalty. You can offer discounts on your products and services based on the locations your customers are in.

For example, you can run specific promotions if your customers visit specific storefronts. Customer feedback is crucial for business success, and you can combine it with a sales promotion to entice customers to give it.

A discount can then incentivize customers to make a follow-up purchase. If you work closely with other businesses, you can offer discount codes to customers that are also patrons of your partners, and vice versa. Leverage a healthy incentive focused on time savings or additional services.

For example, you might offer a prospect an additional 15 hours of onboarding support for free if they sign by Friday.

Even a free six-month checkup can be attractive to prospects who are nervous to sign the contract. Offer free peace of mind in return for their trust and business.

Many businesses run promotions on specific occasions to inspire purchases. For example, you can offer birthday discounts, holiday discounts, etc, to inspire people to make a purchase for those holidays.

With a referral sales promotion, you give your existing customers a referral code to share with someone they know to give them a discount for their first purchase from you.

The person with the referral code also receives some sort of reward, which can incentivize them to actually take the steps to recommend you to others if they get something out of it. When you give cashback you return a portion of the money customers spend with you after every purchase.

You know when your slow periods are — maybe July in Phoenix or December in Australia. A sales promotion can be just the tool to get deals moving during these down times. You can queue up your deals to start on the first day of the month for accounting and quota reasons.

Now, more than ever, consumers want to align with companies that demonstrate a commitment to social responsibility, and it is a huge factor in their decisions to do business with a company. As a result, running a promotion where you donate a portion of your profits to a charitable cause can influence sales, as customers appreciate when you take a stand for social causes.

Offer promotions to customers already leaning toward choosing your solution. The result will be fewer concessions on your part, and a bigger payoff in the end. Recurring sales occur during set periods, like a bi-annual basis. Customers are also likely to spend more money to stock up on their favorite items at a lower price than other times in the year.

Punch cards are loyalty cards that contain a set number of icons that can be stamped or marked after a customer makes a purchase, usually in-store.

When all icons are stamped, a customer receives a reward, often a percentage off of their next purchase or a free item.

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Missing Who doesn't love a good deal? Ramp up your sales with these 26 examples of sales promotions for inspiration exclusive Promotions; Sign-up Promotions; Gift Cards. 1. Abandoned Cart Let's go over some expert examples of sales promotions from businesses: Exclusive sample promotions

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