Data is the basis for virtually all the work that Consumer Reports does. To provide scientific analysis to our testing teams, our investigative reporters, and our policy advocates, we have teams and tools to inform us about industry trends and product categories.

We buy and test thousands of products every year to generate reviews and ratings to help consumers, support our investigative journalism and trusted consumer guidance, and advocate for consumer-friendly marketplace practices.

Before any product even enters one of the dozens of labs at our Westchester, NY headquarters, CR conducts considerable research — gathering data about products and services, consumer demand in the marketplace, and what our members care about most.

Editorial, technical, and research staff then scrutinize that material, along with suggestions from our members, to develop our testing protocols and schedule. Our shoppers pay full retail and purchase all the products we test to generate our ratings from the same places consumers do; we accept no sample products for testing.

And as a nonprofit organization that accepts no advertising, to pay for all this shopping we rely mostly on our millions of members and the hundreds of thousands of donors who support our work.

We have more than testing and research experts who work in our home, cars, technology, product safety, statistics, survey research, food safety, health ratings and market research teams.

And sometimes individual companies will work to improve their own competitive advantage by meeting our testing standards for everyday-use cases in their own quality assurance departments.

By combining lab performance testing with data based on the experiences of hundreds of thousands of real consumers, Consumer Reports ratings give consumers the most complete information on what they can expect from each product. Data on product reliability and owner satisfaction is gathered through regular surveys of Consumer Reports members.

In these surveys, respondents answer questions about the products they own—in that way, Consumer Reports members are true partners in our product rating process! Survey questions typically include how long the respondent has owned a particular product, how often they use it, whether it has broken or stopped working as well as it should, what types of problems the product has had, and whether they would recommend the product to someone else.

This is where testing a product steps in. While they might sound similar, product testing and concept testing have their characteristics. They play distinct roles in the phase where an idea takes the shape of a reliable product.

Curious about it? And, this is a product testing survey template :. CT: Viability Check Concept testing serves as a viability check, determining whether the initial idea is practical and feasible. It helps in identifying potential challenges and limitations before investing further resources.

PT: Quality Assurance Product testing focuses on ensuring the product meets quality standards and customer expectations. It acts as a quality assurance measure, identifying and rectifying issues to deliver a reliable and user-friendly product.

CT: Initial Concept testing occurs in the early stages of product development when ideas are in their infancy. It acts as the preliminary assessment before significant resources are invested in prototype development. It involves evaluating prototypes and near-final products to ensure they are market-ready and meet the desired quality standards.

It helps in understanding user preferences and potential improvements. Does it make sense in real life? Is it durable? Will it stand the test of real-world usage? CT: Narrow Concept testing has a narrower scope, concentrating on specific aspects of the idea such as its appeal, relevance, and initial impressions.

PT: Comprehensive Product testing has a broader scope, encompassing various aspects of the product, including functionality, safety, durability, and customer satisfaction.

CT: Concept Refinement Concept testing often leads to polishing the initial gem of an idea. We refine and reshape based on feedback, making it shine brighter before moving forward.

PT: Perfecting the Product Product testing is about perfection. Imagine you are excited about the launch of a smartphone in the market. You booked it and are eagerly waiting for it.

This disappointment is precisely why product testing is not just a box to tick. Risk Mitigation: By identifying potential issues before launch, product testing saves businesses money, safeguards reputation, and ensures a seamless user experience, fostering loyalty.

Other Research Solutions. Oil and Energy. Health Care and Pharmaceuticals. Consumer Platform. Customer Dashboard. How It Works. Multi-dimensional Data. Digital Targeting. Case Studies. Research Quality.

com · Toronto · Istanbul · Dubai · New Delhi. RESEARCH How to Write a Good and Effective Research Brief Ogün Tübek Feb 1, PM.

As Twentify, we believe a well-written research brief sets the foundation for a successful research study. In this blog post, we will discuss how to write a good and effective research brief that will help companies run a successful study and reach their goals.

PRODUCT Product Testing Research: A Step by Step Guide. Back to Blog. Product Testing Research: A Step by Step Guide. Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass production; product testing.

ABOUT THE AUTHOR Çağlar Bozkurt Co-founder and CMO at Twentify. Leading marketing at Twentify, and fixing the way brands understand consumers and shoppers. Subscribe to Notifications Subscribe to Twentify Blog, and get our best content related to your interests and career. Get New Posts on Your Email.

Recent Posts. RESEARCH How to Write a Good and Effective Research Brief As Twentify, we believe a well-written research brief sets the foundation for a successful research study. In this blog post, we will discuss how to w

Our in-home product testing platform streamlines everything from recruit, data sets to logistics. Get comprehensive in-home product testing market research Product testing is the best way to find how customers respond to your product. That is why at Product Insights, Inc., we offer comprehensive product testing In product testing, or consumer testing, products are evaluated for their performance among target markets. It helps you find the best products

Product testing insights - Explore the world of product testing with insights, strategies, and best practices. Learn how to evaluate products effectively! Our in-home product testing platform streamlines everything from recruit, data sets to logistics. Get comprehensive in-home product testing market research Product testing is the best way to find how customers respond to your product. That is why at Product Insights, Inc., we offer comprehensive product testing In product testing, or consumer testing, products are evaluated for their performance among target markets. It helps you find the best products

PT: Comprehensive Product testing has a broader scope, encompassing various aspects of the product, including functionality, safety, durability, and customer satisfaction. CT: Concept Refinement Concept testing often leads to polishing the initial gem of an idea.

We refine and reshape based on feedback, making it shine brighter before moving forward. PT: Perfecting the Product Product testing is about perfection.

Imagine you are excited about the launch of a smartphone in the market. You booked it and are eagerly waiting for it. This disappointment is precisely why product testing is not just a box to tick.

Risk Mitigation: By identifying potential issues before launch, product testing saves businesses money, safeguards reputation, and ensures a seamless user experience, fostering loyalty. Customer Satisfaction: Thoroughly tested products exceed customer expectations, cultivating satisfaction, and brand loyalty among users.

Fostering Innovation: It provides valuable insights, fueling innovation by pinpointing areas for enhancement and driving continuous improvement. Regulatory Compliance: Testing ensures products adhere to industry regulations, safeguarding both legal compliance and consumer safety.

Building Brand Reputation: Quality-tested products bolster brand credibility. This establishes a strong reputation based on reliability and user satisfaction. With the right approach, it becomes a strategic process. Even better, with the right tools you can streamline the entire process.

For instance, you can use the advanced survey tool offered by SurveySparrow. The platform lets you create surveys, share them on multiple platforms, collate data, analyze them, and act upon the insights you gain! Please enter a valid Email ID.

Determine specific goals for the testing phase. Clearly outline what aspects of the product you want to evaluate, ensuring your objectives are specific, measurable, and achievable. Develop practical and real-world scenarios that mimic how users will interact with your product.

Include individuals who represent your target audience. Diversity in your test group ensures varied perspectives and helps identify potential issues from different user viewpoints. Employ cutting-edge testing tools and technologies that offer accurate and reliable results.

These tools can range from software for usability testing to specialized equipment for stress and durability tests. They not only bring advanced analytics expertise to the table but also keen business acumen.

Our statistical consultants are true team members, meaning they are with you every step of the way, from translating your complex questions into spectacularly designed research to helping analyze the data into actionable insights.

Skip to content. Quantitative Research innovative designs. superior data quality. Insightful analytics. actionable insights. Custom Quant Services make. take the next step Learn why we rock at segmentation research!

view webinar. explore our custom quant toolbox. Advanced Analytics. Brand Tracking. Concept Testing. Case Studies. Research Quality. com · Toronto · Istanbul · Dubai · New Delhi.

RESEARCH How to Write a Good and Effective Research Brief Ogün Tübek Feb 1, PM. As Twentify, we believe a well-written research brief sets the foundation for a successful research study. In this blog post, we will discuss how to write a good and effective research brief that will help companies run a successful study and reach their goals.

PRODUCT Product Testing Research: A Step by Step Guide. Back to Blog. Product Testing Research: A Step by Step Guide. Market opportunity has been identified, a concept has been generated, tested, and the prototype is ready. There is one step missing before mass production; product testing.

ABOUT THE AUTHOR Çağlar Bozkurt Co-founder and CMO at Twentify. Leading marketing at Twentify, and fixing the way brands understand consumers and shoppers. Subscribe to Notifications Subscribe to Twentify Blog, and get our best content related to your interests and career.

Get New Posts on Your Email. Recent Posts. RESEARCH How to Write a Good and Effective Research Brief As Twentify, we believe a well-written research brief sets the foundation for a successful research study. In this blog post, we will discuss how to w RESEARCH INSIGHT Latest E-Commerce Trends in Turkey with the Details of 8 Categories AIn the last couple of years, Turkey has become one of the most intriguing markets for the booming e-commerce industry.

Since the first report we publ RESEARCH Loyalty and Satisfaction Research on Over-the-Top Media Services Cable TV is declining; and over-the-top media services like Netflix, Hulu, and Amazon Video are growing.

Across these companies, which OTT media servi MARKETING Net Promoter Score: The Easiest Way to Measure Customer Satisfaction NPS is the easiest way of giving feedback to businesses for your customers too since they can quickly make you understand by selecting a score.

But, h Products AdGrade AdGrade Digital Other Research Solutions. Methodology Consumer Platform Customer Dashboard Geo-triggering How It Works Multi-dimensional Data Re-Contact Digital Targeting.

Product testing insights - Explore the world of product testing with insights, strategies, and best practices. Learn how to evaluate products effectively! Our in-home product testing platform streamlines everything from recruit, data sets to logistics. Get comprehensive in-home product testing market research Product testing is the best way to find how customers respond to your product. That is why at Product Insights, Inc., we offer comprehensive product testing In product testing, or consumer testing, products are evaluated for their performance among target markets. It helps you find the best products

You might be thinking that you've already conducted surveys and know what your users' needs are. But behavioral psychology shows that more often than not, what we say is different from what we do in real life.

Surveys are, in fact, great tools when it comes to gathering data and forming hypotheses. But these are not enough if you're going to invest your time and money into developing a product.

For a successful product launch , it's essential to test your hypotheses in real-life scenarios to see whether they still hold true in practice. When users test a sample of your product in a real-life scenario, they can offer you valuable feedback based on their actual experience.

This way, you can keep the good features and continuously change or improve any issues that keep your product from meeting your users' expectations. Now that we know why it's important to test your product, let's dive a bit deeper into the benefits that make product testing so great. Product testing helps you collect valuable insights into your product's performance from people who have used your product in a real-life scenario.

The consumer feedback you receive on different aspects of the product - from brand name and packaging to quality and usability - helps your company continuously improve product performance and, in turn, customer satisfaction, especially as consumer tastes evolve over time.

These insights provide guidance to research and development in creating new products or upgrading existing ones. Another importance of product testing is that it helps you create a product that is superior to your competitors. Through comparative product testing having the users test and compare different product versions or brands , you can learn how your product stacks up against others in the market.

This allows you to monitor the potential threat levels posed by competitive products and understand your product's competitive strengths and weaknesses. Another benefit of product testing is that it helps you catch weaknesses and resolve them in the early stages.

Imagine investing a lot of time and money into releasing a new product only to find out that it was faulty from the start. While prototypes are tested many times in the development phase, it's important to have consumers outside the development team test the finished product before release.

Since your customers won't be using the product exactly as stated in the user manuals, it's important to see whether it's safe, durable, and simple enough to be used by an actual user.

So, product testing helps prevent customer dissatisfaction and complaints, recalls, or even legal issues. A product testing campaign can potentially estimate many things, including your product launch and marketing performance. Through test marketing, you can assess how your marketing message resonates with your target audience and whether your product will be well received once it is launched.

They also allow you to implicitly measure the effects of product properties like price, brand name, or packaging upon perceived product performance and quality.

Another marketing benefit of product testing is that if your target audience is happy with the product sample they've tested, they become advocates who promote your brand and product for free through positive word-of-mouth.

When it comes time to launch a new product, consumer product testing through product sampling can be a game-changer. Rapid product testing allows you to test your product at each critical development sprint, saving you time and money.

Peakage is a platform that helps you do just that. We refine and reshape based on feedback, making it shine brighter before moving forward. PT: Perfecting the Product Product testing is about perfection.

Imagine you are excited about the launch of a smartphone in the market. You booked it and are eagerly waiting for it. This disappointment is precisely why product testing is not just a box to tick. Risk Mitigation: By identifying potential issues before launch, product testing saves businesses money, safeguards reputation, and ensures a seamless user experience, fostering loyalty.

Customer Satisfaction: Thoroughly tested products exceed customer expectations, cultivating satisfaction, and brand loyalty among users.

Fostering Innovation: It provides valuable insights, fueling innovation by pinpointing areas for enhancement and driving continuous improvement. Regulatory Compliance: Testing ensures products adhere to industry regulations, safeguarding both legal compliance and consumer safety.

Building Brand Reputation: Quality-tested products bolster brand credibility. This establishes a strong reputation based on reliability and user satisfaction.

With the right approach, it becomes a strategic process. Even better, with the right tools you can streamline the entire process. For instance, you can use the advanced survey tool offered by SurveySparrow.

The platform lets you create surveys, share them on multiple platforms, collate data, analyze them, and act upon the insights you gain! Please enter a valid Email ID. Determine specific goals for the testing phase. Clearly outline what aspects of the product you want to evaluate, ensuring your objectives are specific, measurable, and achievable.

Develop practical and real-world scenarios that mimic how users will interact with your product. Include individuals who represent your target audience. Diversity in your test group ensures varied perspectives and helps identify potential issues from different user viewpoints.

Employ cutting-edge testing tools and technologies that offer accurate and reliable results. These tools can range from software for usability testing to specialized equipment for stress and durability tests.

Carefully analyze the data collected during testing. Identify patterns, trends, and areas of improvement. Use this data to make necessary iterations to the product, addressing identified issues and enhancing its features.

What you need to keep in mind is that product testing is not a one-time event. It is an iterative process. The product lifecycle is the journey a product goes through from its introduction to the market until its withdrawal or discontinuation.

This cycle is typically divided into several key stages:. During the early stages, product testing refines prototypes. It is similar to when a sculptor chisels away imperfections, ensuring the prototype aligns seamlessly with the envisioned product.

By identifying and rectifying issues, it sets the foundation for a robust product. In the testing phase, products face scrutiny. Product testing identifies and rectifies potential pitfalls before market launch. It acts as a safeguard, ensuring the product is not only functional but also appealing, user-friendly, and durable.

It provides real-time feedback from users, offering valuable insights for enhancements.

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