Ideally, our free ebook templates would magically match your brand colors. Ebooks are where this color scheme can truly shine. To learn how to add your brand's colors to PowerPoint, check out this blog post. That way, you can customize the color scheme in our ebook templates to match your brand!

Images and graphics in ebooks are hard to get right. The key to making them fit well is to think of them as complementary to your writing.

If you need help gathering visuals, we have three sets of free stock photos that might help you along the way:. And if you're compiling a data-heavy ebook, you might want to download our free data visualization ebook for tips about designing compelling charts and graphs for your content.

Another way to enhance your ebook is by highlighting quotes or stats within your design. Just be sure the quote or stat you're using genuinely adds value to the content. Whether you're emphasizing a quote or adding a visual, keep all your content within the same margins. If your copy is consistently one-inch indented on your page from both the left and right sides, keep your designed elements aligned using that same spacing.

Now that your content is written and designed, it's time to optimize it for lead generation, reconversion, and promotion. Think about how you got here — you clicked on a call-to-action CTA in an email, on a social media post, or somewhere else. A CTA is a link or visual object that entices the visitor to click and arrive at a landing page that will get them further engaged with your company.

Since your ebook readers have probably converted into leads to get their hands on your ebook, use the CTAs within your ebook to reconvert your readers and propel them further down your marketing funnel.

For instance, a CTA can lead to another offer, your annual conference's registration page, or even a product page. Depending on what this next action is, CTAs can be an in-line rectangle or a full-page teasing the next offer see both images below. We've even designed 50 customizable calls-to-action in PowerPoint you can download and use in your ebooks.

You can grab them here. Then, under File Format, select PDF and select a destination on your computer for this new file. Word documents, PowerPoints, and similar templates are perfect for creating your ebook but not for delivering it. Because these templates are editable, the contents of your ebook are too easily corrupted, distorted, or even lost when moving from your computer to the hands of your future leads.

You've seen these letters at the end of files before. Short for Portable Document Format, the. PDF file type essentially freezes your ebook so it can be displayed clearly on any device. A popular alternative to PDFs is the.

EPUB file type. See a comparison of EPUB to PDF here. Your ebook should be available for download through a landing page on your site. This is how you can convert your visitors into business leads that your sales team can ultimately follow up with.

For instance, you went through this landing page to access this ebook template. And if you're looking for a faster, easier way to create your ebook landing page, check out HubSpot's free Campaign Assistant tool. Instead of writing and editing for hours, Campaign Assistant can generate your copy with just a few clicks.

Once your landing page is all set, you can use that destination URL to promote your ebook across your marketing channels. Here are five ways you can do this:.

For instance, you should have landing page analytics that give you insight into how many people downloaded your ebook and converted into leads and closed-loop analytics that show how many of those people ultimately converted into opportunities and customers for your business.

And with that, we've built an ebook, folks! You can check out the packaged version of the example I built here:. For instance, have landing page analytics that give you insight into how many people downloaded your ebook or show how many of those downloaders converted into opportunities and customers for your business.

Data Visualization How to Design Charts and Graphs [Free Download]. Publishing an ebook can be a great way to share your message or content with a wider audience. Here's a step-by-step guide on how to publish an ebook:. Converting your ebook to the appropriate format is necessary to ensure compatibility with your readers and their devices.

It allows you to incorporate responsive design elements and preserve the layout of your book. It provides a consistent reading experience across various devices, ultimately increasing the reach and accessibility of your ebook.

Ebooks can be saved in one of several formats. Depending on your end-user, though, you might find a use for any of the following file types:.

PDFs are likely the most well-known file type. They're particularly helpful for viewing on smaller screens , such as smartphones and the Nook from Barnes and Noble. The MOBI format originated from the Mobipocket Reader software, which was purchased by Amazon in but was later shut down in However, the MOBI file extension remains a popular ebook format compatible across the major e-readers except the Nook.

While the format has some limitations, such as not supporting audio or video, it supports DRM, which protects copyrighted material from being copied for distribution or viewed illegally. This is an ebook file type designed for the Kindle , an e-reader device by Amazon.

However, users can also open this file format on smartphones, tablets, and computers through the Kindle app. ODF stands for OpenDocument Format, a file type meant primarily for OpenOffice, a series of open-source content creation programs similar to Microsoft Office.

IBA is the proprietary ebook format for the Apple iBooks Author app. This format does support video, sound, images, and interactive elements, but it is only used for books written in iBooks.

It is not compatible with other e-readers. When choosing a platform, consider factors like reach, royalty rates, distribution channels, ease of use, and the preferences of your target audience. It may also be worth exploring regional or specialized platforms depending on your ebook's niche or target market.

KDP is one of the most popular self-publishing platforms. It allows you to publish and sell your ebook on the Kindle Store, accessible by millions of Kindle e-readers and Kindle apps. KDP offers various promotional tools and provides global distribution options.

Apple Books formerly iBooks is the ebook platform for Apple devices, including iPhones, iPads, and macOS devices. It provides a seamless reading experience and allows you to publish and sell your ebook on the Apple Books store.

Kobo Writing Life is an ebook self-publishing platform associated with Kobo e-readers and apps. It offers global distribution and the ability to set pricing, promotions, and earn royalties from sales.

It simplifies the process by handling the conversion, distribution, and payment aspects for you. Sign up for an account on your chosen platform. Provide the necessary information, such as your name, address, and payment details if required. These details help readers discover and understand your ebook.

Determine the pricing for your ebook. This determines how much revenue you can generate from each sale. By setting the right price, you can ensure your ebook is competitive in the market while maximizing your earnings.

Different ebook publishing platforms offer various royalty structures, and it's important to understand the rates and terms they provide.

By setting royalties, you can calculate and predict your earnings from each sale. Plus, it provides an opportunity to generate leads and build an email list for future engagement. Before publishing, preview your ebook to ensure it looks as intended and ensure there are no errors or formatting issues.

Once you're satisfied, click the publish button to make your ebook available for purchase. Keep in mind that the steps mentioned above are general guidelines, and the specific uploading process may vary based on the platform you choose to publish your ebook with. So, what should you write about in your ebook?

Here are a few ideas. Conducting an experiment or business survey? This is a great way to develop proprietary knowledge and become a thought leader in your industry.

But how will you share your findings with the people who care about it? Create an ebook that describes the experiment, what you intended to find out, the results of the experiment, and what these findings mean for your readers and the market at large.

People love success stories, especially if these people are on the fence about purchasing something from you. If you have a client whose business you're particularly proud to have, why not tell their story in an ebook?

Ebook case studies show your buyers that other people trust you and have benefited from your product or service. In your ebook, describe what your client's challenge was, how you connected with them, and how you were able to help your client solve their challenge and become successful.

The more complex your product is, the more information your customers will need to use it correctly. If your product or service has many use cases or it's hard to set up alone, dedicate a brief ebook to showing people how to make the most out of it. For instance, in the first section of your ebook, you can explain how to launch your product or service.

The second section can break down the individual features and purposes your product is best used for. Are you interested in interviewing a well-known person in your market? Package this interview into an ebook, making it easy for your customers to read and share your inside scoop.

Think of it like a cheat sheet, full of tips and tricks that help your customers get better at what they do. When done right, a playbook equips your customers with the information they would need to excel when using your product.

Sometimes, the best ebook for your business is already strewn across a series of blog posts. If you've spent the last month writing articles all on the same subject for your business, imagine how these posts would look stitched together? Each article can begin a new chapter.

Then, once this ebook is created, you can promote it on a landing page, link to this landing page from each blog post, and generate leads from readers who want to download the entire blog series in one convenient ebook. Ebooks are high-volume, low-sales-price offers. Before setting a price for your ebook , do some research.

Apple Books? Your website? You can research how much ebooks usually go for on these sites and incorporate this insight into your pricing strategy. But, you should be sure to adhere to some aspects of an ebook.

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Specially designed for our Graded Readers, students can track how many words they have read, for how long and collect awards. They can share their Reading Diary with their teacher, parents or friends. The Oxford Learner's Bookshelf App is available for For a better experience, download the app version.

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