The brand has a highly recognizable logo, depicting Monte Fitz Roy in the Southern Patagonian Ice Field. In addition, the public commends the company's high-quality products and commitment to slow fashion. Patagonia not only commits to their customers, but they focus on their employees too: The company closed all their stores , offices and warehouses in both the U.

and Canada from December 25 through January 2 to give their employees a much-needed break. Patagonia as a brand identity example truly shows the value of transparency and the power of consistency. As recently came to a much-needed end, many of us were delighted to share our Spotify Wrapped with our nearest and dearest.

A modest color palette of green, black and white takes a backseat to the colorful album covers played on the streaming platform. Since global listeners use Spotify on both mobile and desktop devices, the brand successfully maintains consistency across platforms.

Spotify's brand style guide allows external businesses to create branded playlists that show off their own identity, but visually they feel inclusive to Spotify's brand. In addition, these playlists become a branded asset unto themselves.

Originally, the playlists were launched to engage with their audience during quarantine, but they were so successful that the Olsen twins continue to release monthly music to engage with their audience.

You can explore other style guide examples to see brands that have done it right. Their no-muss-no-fuss red and yellow color palette is warm, friendly and accessible. Each aspect of their brand identity—from their logo and packaging to their overall brand message and tone—considers their target customer.

Think of Happy Meals or the playful characters like Ronald McDonald and the Hamburglar: Instantly you know McDonald's created these products for children. Both their consistent visual identity and their dependable products make them a trustworthy brand.

You can instantly recognize a McDonald's in almost every country. The brand successfully implemented cultural cuisine and localized marketing strategies to ensure that they are always aligned with their customers, no matter where they are.

Offering a wide range of creative flavors like Maple Almond Seed Butter or blended mixes of organic coconut oil, MCT oil, or chia and flax seeds, founder and CEO Jill Van Gyn created the Canadian brand to highlight the good fats and ingredients in nut butters.

What makes Fatso a particularly good brand identity example? The brand looks just as good on the inside as it does on the outside. The company supports a range of social justice efforts and has a commitment to inclusion.

Even the product itself is non-GMO, vegan, kosher and gluten-free certified, making it accessible to a range of communities. For the last brand identity example, Wix is in the mix.

The website builder has found its place as a go-to platform for business professionals, entrepreneurs and self-creators through consistent branding assets and a reliable product.

With a strong foundation and a clear identity, Wix allows others to build their own brands from the ground up, at every level. In addition to creating websites, products like the Wix Logo Maker to The Branded App by Wix enable business owners to develop their own online presence and identities.

Founded in , Airbnb started out with a simple idea: to let people open their homes and couches to travelers. The idea, which has obviously evolved along with the brand, led Airbnb to totally change the game in the hospitality industry. They created their iconic Belo logo symbol and as they eloquently explain on their blog:.

The key takeaway from this example is the way Airbnb truly listens to their users. This was the catalyst for their evolution, which in turn made their brand more relatable, authentic and, of course—successful. Founded in on the premise of imagination, fun, creativity and learning, LEGO is an example of a brand that has stood the test of time.

The company has developed a strong sense of brand trust and, in turn, brand loyalty. Each detail of their marketing efforts reinforces the core values at every level, which is palpable to any LEGO user, regardless of age.

Launched in , Bumble is a female-focused dating app that has dominated the market since it came onto the scene. We promote accountability, equality, and kindness in an effort to end misogyny and re-write archaic gender roles.

On Bumble, women always make the first move. They continuously reinforce their brand values and empower women to be decisive and unapologetic in their dating endeavors. A brand identity, whether yours or someone else's, is made up of all of the different characteristics, values, and attributes that define a brand and distinguish it from others.

It should convey a unique and memorable brand image, through a variety of visual and textual elements. In turn all of these should resonate with your target audience and create a lasting, positive impression. Every producer wants to be sure that the samples they get their hands on are special and exclusive.

Craft your next hit with a collection of over two million exclusive, royalty free hooks, loops, FX, vocals, beats and more. Try LANDR Samples. Vexxxed carries on this tradition by offering incredible grimy UK rap acapellas, bumping s, winding synth samples and the hard-hitting trap hats that drill is known for.

Atlanta is the birthplace of modern trap. Producers like Metro Boomin and Zaytoven pioneered the genre with their personal touches and specific sounds.

Guitar recently gained popularity as a prominent instrument in trap music with the rise of the emo trap subgenre. In Night Roses you get exactly what you need to create authentic emo trap tracks with perfectly recorded guitar samples. Luxury brands, on the other hand, do not seek to serve the masses, nor do they want their products to be readily available, even at high prices.

Scarcity is key when it comes to luxury marketing, and this is what makes it aspirational in the first place. And so a brand that wants to succeed in being a luxury brand, needs to maintain a high level of exclusivity and scarcity, in addition to other premium characteristics.

CONSUMER BEHAVIOR. Luxury retail groups usually produce a number of luxury brands under their umbrella across various retail segments. These include fashion , beauty , accessories and beverages.

The majority of the luxury segment in retail is consolidated under a few conglomerates. See a List of: Luxury Fashion Brands and the conglomerates they belong to. Luxury fashion brands vary in their degree of exclusivity, where haute couture involves the highest level of scarcity with very few pieces for select few customers and RTW have a broader market with standardized products, but still in small production runs.

Often the same houses that produce haute couture also produce ready-to-wear lines. In all cases, those brands maintain a very high degree of quality and craftsmanship, and force their level of exclusivity through high price points.

Read Also: What is Luxury Retail? Marriott is one of the largest hotel groups in the world, and has a number of luxury hotel brands under its umbrella. These include Bulgari , The Ritz Carlton , JW Marriott and St Regis.

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Google worked on a campaign in Texas where people participated with the paywithaphoto hashtag and received cupcakes as a reward. Zappos brand activation took advantage of this campaign and launched a new campaign with the paywithacupcake hashtag, in which people handed their cupcakes to receive Zappos products.

Zappos brand awareness increased using this creative brand activation with cooperation with Google. Brands' cooperation in such campaigns increases their potential to attract customers emotionally and have more loyal customers.

Cooperation does not necessarily require similar activities as Google activities are different from Zappos products, but they can also interact with each other to surprise customers. HP released a new series of photo printers that work against gravity and could be used by astronauts in space and arranged a brand activation with zero gravity.

This brand activation took place with influencers, reporters, and HP employees in a simulated low-gravity place. The HP design team provided a unique experience developing the story of a printer used in zero gravity conditions.

People are excited to see a series of influencers working with a special printer in a zero-gravity place and will remember the product and brand when they need to buy a printer. Adidas is a global brand well-known for its sports shoes and clothes.

The new basketball shoes of Adidas were released with a gamified program in which participants have 24 seconds to jump and pull the product from meter high. Participants should try to earn the sports shoes with jumping, an enduring and amazing action that leads to gaining one of the best sports shoes available.

This campaign was successful, and people enjoyed it with a Chicago Bulls player on social networks. Adidas designers used minimal elements to promote the brand values and new products.

Belgian beer brand Stella Artois designed another amazing brand activation experience. The winners of this brand activation received a hotel booking with everything desired for a memorable journey, including its products.

This brand activation also featured interesting and surprising elements, like a call from actor Liev Schreiber and a virtual chat with Andy Cohen.

Considering coronavirus spread, Stella Artois' brand activation uses the idea of travel in a safe, sanitized place. Revolve is another global brand that runs experimental campaigns accompanying influencers and popular figures.

In a novel experience, Revolve invited many influencers to a carnival in LA and started to travel around the world.

Revolve carnival combines surprising elements with popular influencers to make a unique experience. This brand activation campaign became successful as it provided a different, amazing experience.

Sonic is a milkshake brand with creative and engaging marketing campaigns. That's our inspiration behind every product we design. Keep it strikingly simple. From product innovation to color leadership—simplicity drives all.

Their minimal black and white palette stands out against their brightly-colored metal bottles. Part of what makes the Hydro Flask brand identity so appealing is the option to customize the bottles.

From custom colors and straps, to engraving, customers can personalize their bottles to suit their style. However, regardless of the color, a Hydro flask owner can always spot another out in the wild.

This is a testament to the cultivated brand loyalty and ever-growing community. Another blog-turned-business model, Jungalow is a brand identity example worthy of praise. Curated and created by Justina Blakeney, Jungalow is both a lifestyle brand and a design inspiration source.

From their social and sustainability efforts and inclusion of international artists, they commit to community building. Their dreamy website and Instagram feed further supports their creative and positive feeling.

Best of all, their products holistically embody the brand. From rattan and macramé pieces to natural fiber rugs and bright accent walls, the beauty is in the details.

Customers feel proud purchasing Jungalow pieces as their commitments to sustainability and community show they practice what they preach. They splashed their modest cans with bright colors and refined typography, highlighting their flavors. These minimalist cans simply, yet powerfully, entice thirst-quenching customers.

Founder Marisa Zupan created the company to shake up the soda industry and its relationship with Americans. Zupan reimagined soda from a new perspective, eliminating ingredients like high-fructose corn syrup and replacing it with organic, plant-based ingredients.

Beyond the ingredients and unique flavors, Zupan wanted to visually appeal to customers, too. In a Fortune interview, Zupan explains her strategy behind including color. Look at their variety pack or their curated theme packs: Both feature a minimal white box that reveals the kaleidoscope of colors when opened.

With flavors like Toasted Coconut, Strawberry Basil and Pear Elderflower, United Sodas totally changed the soda game. Each brand identity touchstone maintains the same visual language, effectively communicating their approachable vibe and delicious flavor.

What began as an experimental passion project of business and real-life partners, Matthew Herman and David Kien, evolved into a full-scale lifestyle brand selling candles, fragrances and undergarments that break traditional gender norms.

The founders created enticing, unique scents like Cinderose —a combo of rose and smoke or Purple Kush— a pairing of cannabis flower and suede. Their visual and non-visual branding details grant permission for anyone to enjoy their fragrances without any rules.

The Coca-Cola brand, or as many of us refer to it, Coke, is one of the most recognizable brands on the planet, and many associate it with happiness. And this is no coincidence. Coca-Cola leads the industry branding and product sales because they appeal to their audience and leave a lasting impression.

Even their iconic red and white logo has stood the test of time. It uses a classic serif-script font to evoke a hand-drawn quality, making the brand feel approachable. Through consistency, their unmistakable brand colors and logo design, Coca-Cola continues to develop brand loyalty from die-hard Coke fans.

Patagonia is a worthwhile contender on our list for best brand identity examples. The brand has a highly recognizable logo, depicting Monte Fitz Roy in the Southern Patagonian Ice Field.

In addition, the public commends the company's high-quality products and commitment to slow fashion. Patagonia not only commits to their customers, but they focus on their employees too: The company closed all their stores , offices and warehouses in both the U.

and Canada from December 25 through January 2 to give their employees a much-needed break. Patagonia as a brand identity example truly shows the value of transparency and the power of consistency. As recently came to a much-needed end, many of us were delighted to share our Spotify Wrapped with our nearest and dearest.

A modest color palette of green, black and white takes a backseat to the colorful album covers played on the streaming platform. Since global listeners use Spotify on both mobile and desktop devices, the brand successfully maintains consistency across platforms.

Meow Wolf is an arts and entertainment group that creates immersive, interactive experiences. This Oregon-based beer brand is pioneering farm-to-bottle brewing.

If these brands have inspired you to up your design game, there are plenty of things you can do to build a strong visual identity. Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment. View more articles. B2B Marketing , Brand Heart , Brand Storytelling , Brand Strategy , Content Creation , Content Marketing , Content Strategy , Copywriting , Employer Branding , Identity , Motion Graphic , SaaS Marketing , Video Marketing , Web Design and Development.

Content Marketing , Content Strategy , Distribution Strategy. AI Marketing , B2B Marketing , Brand Storytelling , Brand Strategy , Content Creation , Content Marketing , Content Strategy , Copywriting , SaaS Marketing. How to Improve Your Visual Identity If these brands have inspired you to up your design game, there are plenty of things you can do to build a strong visual identity.

Learn about the keys to a strong brand identity. If you want to design a memorable identity, you need to know what will make or break yours. Start with our guide to design a brand identity, and follow these tips to build a beautiful identity. Use the right tools. From logo, to color, to type, bookmark these 75 helpful tools, resources, and tips to build a great brand identity.

Create a memorable and flexible logo. Your logo should work for everything from your social presence to your packaging. Try our guide to design a logo with less stress. Limit your colors. Use one main color, two primary colors, and a few accent colors.

For more detail, see our guide to curate the perfect palette for your brand. Choose the right typography. Follow our guide to find typography that complements your logo and works cohesively with your other visual elements.