Of the four methods described above, which did shoppers highlight as the most and least persuasive, when it comes to making that first purchase? Online demos soundly defeated three traditional trial methods in our survey of 1, Field Agent app-users. But what are online demos, and why are they so preferred by shoppers on our panel?

Customers then try the product at-home and, for an incentive of a few dollars, provide the brand with user feedback, an authentic product review, or even user-generated content UGC like digital articles that can be shared online. We asked respondents to share in their own words why they chose certain methods as their most and least preferred methods for trying a new product.

Of those who selected online demos as their favorite tactic, three distinct themes arose from their qualitative remarks.

According to many shopper comments, this is the real drawback of coupons and rebates. Such methods are not exactly risk-free.

The shopper must stake precious dollars—and time—trying an unknown product that may or may not disappoint. But what shoppers said they see as a disadvantage of coupons and rebates they actually consider a cardinal strength of online demos. As one shopper said It also guarantees there's no bias based on the cost and instead creates a focus on the actual product and its qualities good and bad.

And when it comes to rebates, agents said they're often not worth the hassle. One wrote I don't like all the rigmarole and hoops you have to jump through to collect everything [for a rebate].

It always seems to be some sort of confusion. Indeed, more than one respondent said, from their perspective, it looks like companies intentionally make the rebate process hard—"to avoid losing money.

But online demos, many noted, reduce the risk of investing both money and time. Many other survey respondents lauded online demos as a chance to "be heard. This helps not only myself, but also others to learn how well a product works or performs.

How do online demos provide a platform for shoppers to express their opinions? This depends on the online demo itself. For instance, Field Agent offers three online-demo variations, and each offers a different take on collecting, harnessing, and distributing customers' attitudes about and experiences with a new product.

Many of our agents said they not only prefer online demos for the risk-free trial, but also the chance to air their opinions in ways that can actually effect change. They allow customers to try the product in-home, under realistic trial conditions, as opposed to standing in a crowded, busy store aisle.

With traditional in-store demos and free samples, many respondents said they find it hard to imagine the product in their everyday lives. Tasting a condiment in a plastic cup, for example, is a very different experience from trying it with your secret burger recipe, grilled right in your own backyard.

Plus, online demos allow brands—and consumers—to try products that are difficult to try inside stores. As one respondent said In-store demos are limited in products they can push; a demo for cat food or bathroom cleaner or school supplies just isn't workable.

For driving trial, it may be true what they say: there really is no place like home. The reason brands invest so much money, time, and energy in driving trial is so consumers will, hopefully, try the product, like the product, and buy the product again.

On repeat. But did they buy the product again, even when they weren't required or incentivized to do so? Actually, yes. They're not only an effective way for generating first purchases, they're an easy way.

PO Box Fayetteville, AR support fieldagent. Shop Now. Log In Shop Now. Subscribe Here:. Launching a new product. It's a road fraught with challenges. But which tactics work best at driving trial of new products? In-store demos?

Let's shed some light. This can help entice people to buy, but also helps you as the customer ensure that you're getting what's right for you! You can find risk-free trials of products like furniture, mattresses, wardrobe services, streaming, and even electronics. If you're shopping for items you're considering buying anyway, it makes perfect sense to take the opportunity to try them out for free first!

And, most brands make it super simple to cancel and return the items if it turns out you don't want to keep it going forward.

Whether it's a mattress you're trying to see if it supports a good night's sleep, or a streaming service that you're trying out and seeing if there's enough for you to watch, free trials are a great opportunity. Manage cookies. Video The word Video. Get the app. Click here to learn more. Free Trial Coupons Save on risk-free trials for all your favorite brands!

Try out some of the best brands and services for free!

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