Bulk discounts reward shoppers for buying products in higher quantities, and Costco employs this tactic effectively by slashing prices on bulk purchases.

The same 1. This appeals greatly to large households, businesses, and bargain seekers. Members earn points and redeem free samples and gifts. Higher tiers unlock additional perks like free shipping, early access to sales, exclusive products, and more.

The program gives customers an incentive to spend more to reach the next tier and enjoy superior rewards. It also boosts retention by fostering loyalty over longer lifecycles per customer. This allows customers to sample new products while also getting more value from their purchase. Data shows that free gifts increase brand loyalty.

By using gifts as incentives, Kylie Cosmetics records over a billion dollars in revenue annually. Customers had to scan in-store displays or make qualifying purchases to participate. This incentivized purchase behavior while driving engagement.

Disney frequently debuts limited-edition collectibles like clothing, home decor items, accessories, etc. for short periods. The exclusivity of such collections makes them highly coveted.

This creates immense demand for the limited edition products, with certain limited collections selling out fully within hours. Limited releases allow Disney to charge premium prices, capture attention amid intense competition, and generate buzz.

Product bundling enables you to increase sales, revenue, and customer average order value AOV. Customers enjoy it since they may save money by purchasing a package, as well as try new things with less risk.

Store owners love it because it boosts their average order value, drives more sales , saves money on marketing, and keeps low-selling products in circulation. Squatty Potty, the FDA-approved manufacturer of pooping gear, nails this method.

Given how rarely a single buyer would purchase a toilet brush and brush holder combination, Invisibrush classifies the product as a one-time purchase item. Dropbox offers existing users free storage space as a reward when they refer friends to sign up. Members can earn up to 16GB of free space this way.

This compels users to voluntarily promote the brand within their network. Seasonal sales drive not only revenue but also more clicks, conversions, and traffic to online stores. For example, Wayfair held a two-day site-wide retail fiesta called "Way Day" in the spring.

It also offered a five-day peak holiday shopping period from Thanksgiving to Cyber Monday. What was the result? Starbucks frequently runs in-app-only promotions like bonus stars on certain drinks or free coffee upgrades. Restricting deals to app members drives app downloads and registrations to unlock access.

Once a customer progresses down the purchase funnel on the app, it further lifts purchase frequency and transaction sizes. Adobe offers special discounted subscription rates exclusive to students and teachers. This makes the suite more accessible for classrooms and budding creators.

It hooks young audiences early on in their creative journeys, priming them for potential full-priced subscriptions post-graduation when they enter the workforce. Crocs frequently collaborates with celebrities like Post Malone, Justin Bieber, and Bad Bunny to launch limited-edition clog designs.

Scarcity and celebrity hype generate enormous demand, with certain collaborations selling out fully within minutes.

Cashback portal Rakuten pays back users a percentage of their purchase amount in eligible stores. These savings essentially reward customers for choosing Rakuten affiliate stores over its competitors.

It also incentivizes loyal repeat purchases rather than deal hunting at other stores. Buy one, get one free BOGO discounts are among the most common types of sales promotions. Offering one of the two in-demand products at a discounted price for a limited period promotes a sense of urgency, which can increase sales.

BOGO promotions are frequently referred to as "self-liquidating" in business circles because they can help clear inventory. Some of these promotions are time-limited, creating a sense of urgency, while others last until supplies run out. A giveaway on your brand's website or your target audience's preferred social media platform is an excellent method to attract new consumers and increase the number of quality followers.

For example, Faguo, a French apparel brand, promotes a product contest with a spin-the-wheel popup. Or offer bundles with progressive discounts depending on how many items customers add to their carts. Affiliate partnerships can be a valuable source of customers and sales. Most affiliate programs rely on referral codes for two reasons:.

Affiliate partnerships work best when the rewards and incentives available for customers are clearly displayed by the affiliate. This may be in the form of email communications, banner ads, notifications, etc.

There are numerous seasonal holidays across the year, the biggest being Christmas , Halloween, and Easter. The closer to the holiday peak you get, the more pressure there is to get rid of excess seasonal stock.

This makes sales and stock an important balancing act. To help increase the attractiveness of your time-limited holiday sale, try adding clear countdown timers to your promotions.

This acts as an extra incentive for customers to complete purchases. There are many ways you can use sales promotions to re-engage and retain customers that have fallen off the radar.

This usually involves emailing them a custom discount coupon that will encourage them to buy from you again. But you can go one step further with a coupon that offers a discount on products you know they will like.

This requires using data about their past purchases and preferences. Remember that investing in customer retention is vital for the long-term success of your business. Customer retention is also much cheaper than customer acquisition — acquiring a new customer costs roughly five times more than retaining an existing one, according to Invesp.

Loyalty programs are another essential promotional technique used to retain customers. Or you can set up a loyalty program with loyalty tiers, where customers get better rewards depending on how many points they accumulate.

Just like retaining customers, keeping active subscriptions is essential for the long-term health of your business. Retaining subscriptions requires a slightly different approach. You need to offer the customer an attractive deal before the end of their current subscription.

Good options here may be offering 3 free months to the end of their next subscription. Or you could offer them some sort of free gift when they renew. This is an approach that has been used to great effect by Compare the Market , first with their meerkat toys, and then with their Meerkat Movies promotion.

Many businesses choose to set up promotional campaigns to help them make an impact when they enter new markets. To be truly effective, these campaigns need to take local customs and product preferences into account. But, like all the sales promotion examples mentioned above, exactly how you approach this type of campaign is up to you.

They can help businesses achieve all sorts of objectives alongside simply increasing sales. With the right promotions software, it's possible to campaigns that integrate many of these sales promotion examples together as one.

To find out more about sales promotions and promotions in general, explore the resources available in our content library. Industry insights from leading brands. The World's Most Powerful Promotion Engine. Wiener Strasse 10 Berlin Germany.

One Boston Place, Suite Boston, MA United States. One GmbH. All rights reserved. Get developer access. Book a demo. Marketing 4 Aug Henry Bewicke Content Writer. Jump to What is sales promotion? Sales promotion techniques Sales promotion examples In conclusion.

Coupons actually serve as a medium for other promotional techniques, including:. These six strategies encompass a blend of paid and organic methods to attract, engage and convert your target audience.

We can help you skyrocket your sales and grow your business with these strategies:. Once again, here is your free Promotional Planning Template be sure to save a copy to your own computer first! Additional content by David Borgogni. Subscribe to Leveling Up and receive a free Growth Guide in your inbox.

These emails are brimming with marketing strategies that are working right now and must-have resources. Fill out the form below to kickstart dynamic strategy deployment for boosted growth.

Skip to content. All SEO Content Marketing Email Marketing Artificial Intelligence. Updated July Yaniv Masjedi. Their expertise has helped Nextiva grow its brand and overall business. What Is a Promotional Plan? What Are Promotional Strategies? Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan?

They sent non-personalized messages to unsegmented customers. They sent these messages to largely inactive customers. We can help you skyrocket your sales and grow your business with these strategies: Paid advertising : Harness the power of targeted advertising platforms to reach your ideal audience with compelling messages that drive conversions.

Content marketing : Create and distribute engaging, informative and valuable content that attracts and retains a clearly defined audience — and ultimately drives profitable customer action. Sponsorships and Influencer Marketing : Collaborate with reputable brands and individuals to tap into their established audiences and gain credibility in your industry.

Email marketing : Build strong relationships with your subscribers through personalized and relevant email campaigns that nurture leads and drive sales.

Retargeting : Reconnect with website visitors who have shown interest in your products or services by displaying targeted ads across the web.

Referral marketing : Encourage your existing customers to refer their friends, family, and colleagues to your business through incentives and rewards.

Final Recap: How to Create a Promotional Plan Once again, here is your free Promotional Planning Template be sure to save a copy to your own computer first! Get Your Free Growth Guide with Leveling Up Subscribe to Leveling Up and receive a free Growth Guide in your inbox.

Your email address Submit. IN Blogging. How to Write Hero Headlines to Skyrocket Click-Through Rates. BY Ahmad Ben. Titles are the key to content. Learn how to write headlines that grab attention and boost CTRs.

Plus 10 formulas for irresistible headlines! Read Article. IN Artificial Intelligence. How Using AI for Digital Marketing Makes Ads Easier for You. BY Eric Siu. From advanced ad strategies to content's impact on ROI, here's the role of AI in digital marketing and how businesses can take advantage of it.

IN Facebook. BY Joydeep Bhattacharya. Looking for some Facebook Group engagement ideas?

Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and

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Sample program promotions - What Is a Promotional Plan? · Objective: Clear, specific goals that the promotion seeks to achieve, such as increasing product awareness, driving Birthday and anniversary campaigns are examples of sales promotions aimed at nurturing customer loyalty. Personalized campaigns are extremely important for Some examples of commonly used sales promotion include giving out coupons or vouchers, temporarily reducing prices through discounts, sampling, offering Contests and Giveaways Having anything interactive for your customers is another example of sale promotions. From games to contests and

Retargeting : Reconnect with website visitors who have shown interest in your products or services by displaying targeted ads across the web. Referral marketing : Encourage your existing customers to refer their friends, family, and colleagues to your business through incentives and rewards. Final Recap: How to Create a Promotional Plan Once again, here is your free Promotional Planning Template be sure to save a copy to your own computer first!

Get Your Free Growth Guide with Leveling Up Subscribe to Leveling Up and receive a free Growth Guide in your inbox. Your email address Submit. IN Blogging. How to Write Hero Headlines to Skyrocket Click-Through Rates.

BY Ahmad Ben. Titles are the key to content. Learn how to write headlines that grab attention and boost CTRs. Plus 10 formulas for irresistible headlines!

Read Article. IN Artificial Intelligence. How Using AI for Digital Marketing Makes Ads Easier for You. BY Eric Siu. From advanced ad strategies to content's impact on ROI, here's the role of AI in digital marketing and how businesses can take advantage of it. IN Facebook.

BY Joydeep Bhattacharya. Looking for some Facebook Group engagement ideas? These 15 tactics will strengthen your community and foster lead generation! I hope you are getting a lot of value out of this blog post. Do you want to grow faster? Schedule a Free Consultation call with a Single Grain Expert now!

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By continuing to browse the site, you are agreeing to our use of cookies. Find out more. Okay, thanks. Offer free samples for customers who visit stores in person.

The warehouse club Costco is famous for using this method. Include free samples when customers purchase a product. This method can encourage existing customers to try new products. For example, online beauty suppliers like Glossier often include free skincare and makeup samples with every purchase.

Organize contests with free prizes. This is a good way to collect contact information from potential customers. For example, a hotel company might encourage potential customers to enter their contact information for a chance to win a free vacation.

Special deals can help you capture customers at the bottom of the marketing funnel—people who are deciding whether or not to purchase your product. Deals work in two ways: First, they create a sense of urgency and encourage customers to act quickly before the deal is over.

Keep promotions simple: The best promotions strategies are simple and easy for customers to understand. For example, keep sales promotion emails simple and to the point. Instead of cluttering the page with text, highlight the deal and include a call to action button so customers can click through and redeem directly.

Measure results and be ready to change your strategy: Not all promotions work as expected. Re-merchandise your product and homepage for promotions: People get used to seeing your homepage and product a certain way.

For example, an e-commerce business could add new visual elements to their homepage to draw attention to promotions. For example, the grocery chain Whole Foods set their brand apart by promoting a healthier approach to eating and living—plus creating a visually appealing shopping experience. Instead of just focusing on attracting new customers, make sure existing customers have a good experience and want to come back to your brand later on.

Create a customer journey map to plot how people think, act, and feel throughout the buying process—then see what improvements you can make. This might include better customer service, a more seamless checkout process, or even welcome emails and ongoing communications to maintain customer relationships over time.

A solid promotion strategy is key for any great marketing campaign , digital marketing strategy , or go to market GTM strategy. To run a successful promotion strategy, you need to coordinate work with many different stakeholders. Keep tasks organized with a marketing strategy template, which can help you plan goals, allocate resources, and clarify strategy owners—all in one place.

Resources Business strategy In a sales slump? Try these 12 promotio In a sales slump? Try these 12 promotion strategies to create customer demand Caeleigh MacNeil. Having a mystery promo can keep your customers interested. It easily captures attention, builds anticipation, and increases leads to your website.

Counted as one of the more common sales promotion strategies, a tripwire is offering a low-priced, entry-level good to convert leads into customers.

This sales promotion helps build trust with your customers so that you can offer higher-priced products in the future. You can introduce new products, highlight items related to the holiday, or offer holiday-exclusive discounts to entice consumers.

Having anything interactive for your customers is another example of sale promotions. From games to contests and giveaways, you can do product promotion and interact with old and new consumers.

This increases brand exposure and further builds your social media presence. This is when a customer simply reaches a certain amount of purchase and gets a gift as a form of gratitude. This is a common sales promotion in marketing that makes the customer spend a bit more but gets a valuable gift in return.

Like a clearance sale, an end-of-season helps your business make more space for a new batch of products. You can offer exclusive discounts and even spread the word through ads, text messages, emails, and more.

Having a Birthday or Anniversary sale is a fun way to celebrate your brand or business. This also gives consumers something to look forward to every year. When a user first finds your website, one way to entice them is to offer a first order discount.

Having a discount or exclusive offer is one of the most effective examples of sale promotions that any business can do. A celebrity or influencer using your brand can boost your sales. You can set a promo code for each celebrity that gives customers a discount when they use it.

Having Branded Bundles are similar to Free Gift with Purchase and BOGO offers, but this time you have the option to partner with other brands and offer bundles.

With this, you can extend your product promotion to other potential customers too. An effective and inexpensive sales promotion in marketing is free samples.

When you have a new product, let your users try it for a limited time for them to have a feel of it. Remember, the best sales promotion strategies for your business will vary depending on your products, services, and target market. This guide provided a few ideas to get you started and some sales tips.

With the AI Copywriting tool, you can create textual content for events and product promotions.