Trial is critical because it bridges gaps between real value, consumer perceptions, and retail performance. A theoretically delicious chocolate chip cookie has no taste for shoppers in the market for cookies.

But give them a chance to taste that cookie, to experience its rich, buttery, ooey-gooeyness for themselves, and goodbye theories and performance gaps. Product trial gives a product a chance to market and sell itself. No theories, no performance gaps—just a one-on-one experience with potential customers.

Consequently, product success starts with the confidence you're selling a quality product, and that any attempts to get your products in consumers' hands will leave them impressed and wanting more. All of these attempt to induce trial by making the product known, regaling consumers with superlatives about the product and, in some cases, providing incentive to try it.

But notice, in practically each case, that trying the product probably but not necessarily means buying the product. And as we've seen, consumers may be hesitant to invest their money in a mystery product—no matter what lavish claims its package or product page makes.

For this reason and others, brands often generate trial though direct means, specifically By putting products directly into the hands of consumers and saying "just give it a whirl," brands let the product do the talking.

Demos and samples, in particular, help companies overcome early barriers to marketing and selling a new product. A product demo is an opportunity to demonstrate your product for a would-be buyer.

Demos get beyond claims and theories, and show off the capabilities of a product in concrete, experiential terms. As Inc. and CNN contributor Jeffrey James wrote , "When done correctly, a demo allows the customer to see and feel how things will be better if they buy and worse if they don't.

Product sampling is as old as the packaged-goods industry itself, and, as the name suggests, entails handing out free samples—sometimes trial sizes—of a new or established product. In the digital age, when shoppers can avoid stores altogether, brands are being forced to innovate and find new ways to distribute samples and drive trial.

Traditional product demoing and sampling aren't without their drawbacks. Dun, dun, dun. The logistics.

Both product demoing and sampling only work when personnel, materials, and products are in the right place at the right time under the right conditions. Over the years, Plum solution provider Field Agent has conducted potentially thousands of in-store demo audits for companies.

This much is certain: demoing and sampling often don't go according to plan. Sometimes, the demo or kiosk simply isn't in-store. Other times there's no stock on store shelves, so shoppers can't buy the product even if they like the sample. We've even witnessed situations where the demo personnel and materials are in place, but no free samples are available for distribution.

Random shoppers. Traditional demoing and sampling can be terribly inefficient at targeting a product's core customer. In fact, what targeting? Many demo and sampling programs rely on a firehose approach to generating product trial, when a more surgical approach—putting the product directly in the hands of the target market—would be a better use of the brand's time, money, and effort.

Did it actually work? Conventional demoing and sampling struggle to answer such questions. In-store, not at-home. I don't know about you, but I don't eat my breakfast, clean my windows, or feed my dog from a store aisle.

I do these things at home. For this reason especially, many categories—cleaning supplies, pet food, baby supplies—find in-store demoing and sampling altogether impractical.

Let's not forget to mention that more and more shopping and buying is transpiring online, even for groceries and household consumables.

Meaning shoppers often skip the stores, and that the point of purchase isn't always brick-and-mortar. Consequently, the realities of the digital marketplace are causing many brands to reappraise the value of in-store demos and sampling.

The cost. It goes without saying: giving away your product for free can get expensive. Really expensive. Their use is certainly on the rise. Digital product demos DPDs include any demo method that utilizes a digital connection e. DPDs, thus, can drive trial not only in-store, but anywhere across the omnichannel landscape.

Consider the 5 T's: touch-free, targeting, tracking, transactions, and true to life. We already described the logistical challenges presented by typical in-store demoing and sampling programs.

With DPDs, there's no need for physical materials, personnel, or even free samples. In other words, there's less room for error. And more peace of mind for brands Phew. Because DPDs are facilitated through digital connections, like a crowdsourcing app, it's possible to get really granular with the types of people a brand enlists to try the product.

Unconstrained by space and time, DPDs, on the other hand, can ask shoppers about their intentions post-trial and even follow-up with them days or weeks later to verify purchase or repurchase. With sampling, a brand gives away its products.

Talk about big dollar signs. It's the difference between sales-hopeful and sales-driven marketing. By providing potential customers with a taste of what your product or service has to offer, you not only increase their chances of becoming loyal customers, but you also give them a chance to see the value in what you offer.

In this article, we'll delve into the many benefits of offering free trials for customer acquisition, from building brand trust to boosting conversions. So, if you're a business looking to take your customer acquisition game to the next level, this article is for you!

Building brand trust is one of the most important benefits of offering free trials to potential customers. When people are considering trying a new product or service, they want to make sure it's going to meet their expectations. By offering a free trial, you're giving them a risk-free way to see what you have to offer and how it works.

This helps build trust with potential customers, as they can try your product or service before committing to a full purchase.

Moreover, by offering a free trial, you are demonstrating your confidence in your product and its ability to deliver what you promise. This level of transparency and honesty can go a long way in building brand trust, as it shows that you have nothing to hide and that you stand behind your product.

In today's competitive marketplace, building brand trust is more important than ever. Consumers have countless options available to them, and they want to make sure they're investing their time and money into a product or service that will meet their needs.

Offering a free trial is a great way to do just that and lay the foundation for a long-term, trust-based relationship with your customers. Another key benefit of offering free trials is the increased conversion rates that can come along with them.

By providing a risk-free way for potential customers to try your product or service, you are making it easier for them to make the decision to purchase. They can see the value in what you offer without having to make a full commitment upfront, which can help overcome any objections or hesitations they may have had.

In many cases, once someone has tried a product or service through a free trial , they are much more likely to make a purchase.

This is because they've had a chance to experience the product or service firsthand, and they now understand its value. When you combine this with the brand trust that comes with a free trial, you've got a recipe for higher conversion rates and more customers.

Another factor to consider is that free trials can help increase the average order value of a purchase. When someone is already engaged with a product or service, they may be more likely to upgrade to a premium version or add additional products to their order.

This can help drive up the overall value of each transaction, and make the customer acquisition process even more profitable for your business. All in all, offering a free trial is a smart way to not only increase conversion rates, but also to drive higher overall value from each customer acquisition.

Acquiring new customers can be an expensive proposition for businesses, and companies are always looking for ways to reduce their customer acquisition costs.

Offering a free trial can help lower these costs in several ways. Firstly, free trials are a more cost-effective way to reach potential customers than many traditional advertising methods.

By offering a free trial, you can attract customers who are already interested in your product or service, and you don't have to spend as much on advertising or marketing to do so. This can help lower your overall customer acquisition costs and make it more cost-efficient to bring in new business.

Additionally, offering a free trial can help you avoid the costs associated with customer churn. When customers have the opportunity to try a product or service before committing to a purchase, they are more likely to stick around for the long term.

This reduces the need for continual customer acquisition efforts and helps lower the cost per customer over time. Finally, free trials can also help you identify your most valuable customers more quickly. By analyzing the data collected during the trial period, you can see which customers are most likely to make a purchase and which ones are not.

This information can then be used to prioritize your customer acquisition efforts and focus your resources on the most valuable segments, which can further help lower your costs.

Overall, offering a free trial can help lower customer acquisition costs by making it more cost-effective to reach potential customers, reducing customer churn, and identifying the most valuable segments more quickly.

Customer engagement is a critical aspect of any business, and offering a free trial is a great way to improve engagement with potential customers.

A free trial provides customers with a hands-on experience with your product or service, which can help them better understand its value and how it fits into their lives.

This increased level of engagement can lead to a stronger emotional connection with your brand and a deeper level of customer loyalty.

Moreover, offering a free trial can also provide an opportunity for you to engage with your customers and understand their needs and preferences. This can be done through surveys, feedback mechanisms, and other forms of interaction.

By collecting this information, you can gain valuable insights into what your customers are looking for and how you can better serve them. This improved level of customer engagement can help you build stronger, more meaningful relationships with your customers over time. Additionally, offering a free trial can help you identify your most engaged customers and prioritize your engagement efforts accordingly.

This can help you maximize the impact of your engagement efforts and create a more meaningful and lasting connection with your customers. In conclusion, offering a free trial can help you improve customer engagement in a number of ways, including providing a hands-on experience, collecting valuable feedback, and identifying your most engaged customers.

These benefits can all contribute to a deeper level of customer loyalty and a stronger connection with your brand. The customer experience is critical to the success of any business, and offering a free trial is one way to improve the experience for your customers.

A free trial allows customers to try your product or service in a low-pressure, risk-free environment, which can help them make a more informed decision about whether or not to make a purchase. By offering a free trial, you can also demonstrate your commitment to providing a great customer experience.

When customers see that you are willing to let them try your product or service before they buy, it sends a message that you believe in what you offer and that you are confident in its quality.

This can help build trust and increase customer satisfaction, which are critical components of a positive customer experience. Additionally, free trials can also provide an opportunity for you to gather feedback from your customers and make improvements to your product or service.

By listening to your customers and incorporating their feedback, you can make changes that will improve the customer experience and help drive customer satisfaction even higher.

Finally, offering a free trial can help you identify customers who are not having a positive experience, and you can work to address their concerns before they become bigger issues. This can help you prevent customer churn and maintain a high level of customer satisfaction over the long term.

Overall, offering a free trial is a great way to improve the customer experience by providing a risk-free way to try your product or service, building trust, gathering feedback, and addressing any concerns that may arise.

These benefits can all contribute to a higher level of customer satisfaction and a more positive overall experience for your customers. Customer retention is a critical metric for any business, as it is often more cost-effective to retain existing customers than to acquire new ones.

Offering a free trial is one way to increase customer retention and keep customers coming back. A free trial provides customers with a risk-free way to try your product or service, and this can help increase their level of comfort and trust in your brand.

When customers have a positive experience during the trial period, they are more likely to make a purchase and become long-term customers.

A demo is a free product walkthroughled by a member of the Sales team to show prospective customers how they could get value out of the product It gives them a unique opportunity to test a product with no strings attached while giving your brand an opportunity to gain a customer if they like the product 1. Know what to use when: free trial or demo Product demonstrations and free trials are the most valuable form of content for new users to

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First of pfoduct, you Try Before You Buy create Trial product opportunities system in your prodct where you can track the behavior of produtc user. Want to Trial product opportunities directly with an opporthnities experiential marketing agency with Trial product opportunities years of experience? Moreover, by offering a free trial, businesses can create a sense of goodwill with their audience. Fourth, a free trial can be a cost-effective marketing strategy by providing a means to acquire new leads and customers without incurring high advertising costs. This data can offer valuable insights into user behavior patterns, feature preferences, and areas for enhancement. Use Cases Expand child menu Expand. First, you must determine the cost of offering free or low-cost trials.	Product trials offer a unique opportunity for companies to differentiate themselves from competitors by showcasing their offerings in a hands-on manner, capturing consumer attention effectively. As a result, the chances of them liking your product and purchasing it right there on the spot if possible are incredibly high. In this article, we'll delve into the many benefits of offering free trials for customer acquisition, from building brand trust to boosting conversions. You guessed it right. Give us a call at You take it out for a spin, make sure that it works right, that it feels right, and then you decide whether or not you want to buy it.	A demo is a free product walkthroughled by a member of the Sales team to show prospective customers how they could get value out of the product It gives them a unique opportunity to test a product with no strings attached while giving your brand an opportunity to gain a customer if they like the product 1. Know what to use when: free trial or demo Product demonstrations and free trials are the most valuable form of content for new users to	1. Know what to use when: free trial or demo Product demonstrations and free trials are the most valuable form of content for new users to Trial size products offer consumers the opportunity to try products in smaller quantities before investing in a full-size version. · These The chance to test out a new product or service before purchasing is usually appealing to consumers, but how can firms best turn samplers	Trial size products offer consumers the opportunity to try products in smaller quantities before investing in a full-size version. · These From the time a sponsor decides to conduct a trial, they must make numerous decisions quickly to maximize the ability to bring new treatments to market in a Marketing Opportunities: If trial users enjoy the product or service, they can become an effective marketing tool. They might tell their

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Trial product opportunities - Another benefit of offering a free trial is that it can increase customer satisfaction. When customers have the opportunity to try a product or A demo is a free product walkthroughled by a member of the Sales team to show prospective customers how they could get value out of the product It gives them a unique opportunity to test a product with no strings attached while giving your brand an opportunity to gain a customer if they like the product 1. Know what to use when: free trial or demo Product demonstrations and free trials are the most valuable form of content for new users to

By providing ongoing support and value to customers, businesses can create a sense of loyalty that can lead to long-term retention. In summary, offering a free trial can be an effective strategy for improving customer retention.

By providing customers with a chance to experience the benefits of a product or service firsthand, businesses can create a sense of trust and confidence that leads to increased customer satisfaction and loyalty.

Additionally, by providing ongoing value and maintaining a relationship with customers beyond the initial purchase, businesses can increase the likelihood that customers will continue to use and recommend the product or service in the future.

One of the key benefits of offering a free trial for lead generation is the ability to gain a better understanding of the needs and preferences of the target market. By allowing potential customers to try a product or service for free, businesses can learn more about what features and benefits are most important to their audience.

When customers use a product or service during a free trial period, they can provide valuable feedback on what they liked and disliked. This feedback can help businesses to refine their product or service offering, making it more appealing to their target market.

Additionally, the data gathered during a free trial can be used to improve marketing efforts. By understanding the needs and preferences of the target market, businesses can create more effective marketing campaigns that resonate with their audience and lead to increased conversions.

Furthermore, the feedback gathered during a free trial can be used to identify and address any pain points or issues that potential customers may have. By addressing these concerns, businesses can improve their product or service offering and create a better user experience, ultimately leading to higher customer satisfaction and increased retention.

In summary, offering a free trial can be an effective way to gain a better understanding of the needs and preferences of the target market. By gathering feedback and data from potential customers, businesses can refine their product or service offering, improve their marketing efforts, and create a better user experience that leads to increased customer satisfaction and retention.

In today's crowded marketplace, it's more important than ever for businesses to find ways to stand out from the competition. Offering a free trial can be an effective strategy for gaining a competitive advantage. By offering a free trial, businesses can differentiate themselves from competitors who may not offer a similar promotion.

This can help to attract potential customers who are considering multiple options and are more likely to choose a product or service that they have had a chance to try before purchasing.

Furthermore, offering a free trial can be an effective way to build brand awareness and recognition. By providing potential customers with a chance to experience the benefits of a product or service firsthand, businesses can create a positive impression and increase the likelihood that customers will remember and recommend the brand in the future.

Additionally, a free trial can be an effective way to demonstrate the unique value proposition of a product or service. By showcasing the key features and benefits that set the product or service apart from the competition, businesses can create a compelling case for why potential customers should choose their offering over others.

In summary, offering a free trial can provide businesses with a competitive advantage in the marketplace. By differentiating themselves from the competition, building brand awareness and recognition, and demonstrating their unique value proposition, businesses can increase the likelihood that potential customers will choose their product or service over others.

In today's digital age, brand reputation is everything. Customers are more likely to choose a business with a positive reputation and are quick to share their negative experiences with others.

Offering a free trial can be an effective strategy for enhancing brand reputation. When a business offers a free trial, it demonstrates a willingness to invest in the customer experience and provides an opportunity for potential customers to try the product or service before making a purchase.

This can create a positive impression and increase the likelihood that customers will view the brand as trustworthy and reputable. Additionally, a free trial can provide businesses with an opportunity to generate positive reviews and testimonials from satisfied customers.

These reviews and testimonials can be used to build social proof, which can further enhance brand reputation and increase the likelihood that potential customers will choose the product or service over competitors.

Moreover, by offering a free trial, businesses can create a sense of goodwill with their audience. By providing value upfront without any obligation, businesses can create a positive relationship with potential customers, which can lead to increased loyalty and retention over time.

In summary, offering a free trial can be an effective strategy for enhancing brand reputation. By demonstrating a willingness to invest in the customer experience, generating positive reviews and testimonials, and creating a positive relationship with potential customers, businesses can create a positive impression and increase the likelihood that customers will view the brand as trustworthy and reputable.

Offering a free trial can provide businesses with an opportunity to generate upselling and cross-selling opportunities. By allowing potential customers to try a product or service for free, businesses can introduce them to the full range of offerings and showcase the benefits of upgrading or adding additional services.

During a free trial, businesses can provide customers with a taste of what the full range of offerings includes. This can help to highlight additional features and services that the customer may not have been aware of before. By providing this additional value, businesses can create an incentive for customers to upgrade or add additional services, ultimately leading to increased revenue.

Additionally, a free trial can be an effective way to generate cross-selling opportunities. By offering related products or services during the free trial, businesses can introduce customers to complementary offerings that can further enhance their experience.

This can create a sense of added value and lead to increased customer loyalty and retention. Furthermore, a free trial can be an effective way to demonstrate the value of premium services or packages. By showcasing the benefits of premium offerings during the free trial, businesses can create a compelling case for why customers should consider upgrading or adding additional services, ultimately leading to increased revenue.

In summary, offering a free trial can provide businesses with a potential for upselling and cross-selling opportunities. The easiest way to do this is through in-app messaging, which brings us to our next point.

A truly effective in-app messaging strategy should include interactive flows that guide customers , in-depth guides that help them understand your SaaS product and upsells from your marketing department. A few ways you can use in-app messaging include teaching users how to navigate the interface, adding tooltips about specific features, or other UX patterns that highlight specific product capabilities which provide value for their use case.

Your in-app messages need to be well-timed, contextual, and displayed in the optimal sequence. For instance, an onboarding checklist will be much more effective when combined with other elements, such as welcome screens, rather than treated as an isolated element.

Creating a win-back campaign can also leverage email messages to bring back unengaged users before their free trial ends. This, paired with a clear call-to-action, can work wonders when trying to acquire new customers with free trial marketing. Other essential email types include free trial expiration , trial extension, and feature highlight emails.

These types of emails can make closing sales a lot easier in the long run. Because of how big a commitment subscribing to new software can be, SaaS companies know that a sense of urgency is essential to user acquisition.

The last few reminders could even be paired with a special offer that compels trial users to sign up for a paid plan or even upgrade to a higher price tier. See which features trial users interact with before coming customers, which stages of the user journey have the highest drop-off rate, or what the average session time is.

Specialized software like Userpilot will help you track user activity, monitor engagement metrics , and trigger specific messages or events based on specific user actions. Continued engagement fosters brand loyalty and provides valuable insights for future product enhancements based on user experiences.

In the realm of business, evaluating the success of a product trial involves a comprehensive analysis of both quantitative metrics and qualitative feedback.

These assessments provide valuable insights into the trial's impact on conversion rates , revenue growth, user engagement, customer satisfaction scores, product improvement suggestions, brand perception, as well as long-term effects on customer retention rates, market positioning, and competitive analysis.

Conversion rates serve as a fundamental indicator of a product trial's effectiveness in converting trial users into paying customers. Calculated by dividing the total number of conversions by the number of free trial users and multiplying by , conversion rates offer tangible data on the trial's ability to drive sales and generate revenue.

Analyzing revenue growth resulting from a product trial provides insights into its direct impact on financial outcomes. By comparing pre-trial and post-trial revenue figures, businesses can assess the trial's contribution to overall revenue generation and evaluate its return on investment.

User engagement metrics such as active participation levels, feature interactions, session durations, or click-through rates offer valuable insights into user behavior during the trial period.

High levels of engagement indicate strong interest and involvement with the product, reflecting positively on its appeal and usability. Customer satisfaction scores , derived from qualitative feedback sources like surveys, social media comments, or customer service interactions, gauge user sentiment towards the product trial experience.

Positive satisfaction scores indicate high levels of user contentment and perceived value from engaging with the offering. Qualitative feedback often includes product improvement suggestions that highlight areas for enhancement or feature additions based on user preferences.

Incorporating these suggestions into future iterations can lead to product enhancements that align more closely with user needs and expectations. Assessing brand perception through qualitative feedback provides insights into how participants perceive the brand based on their trial experience.

Positive brand perceptions indicate strong brand affinity and trust among users, influencing their likelihood to engage further with the brand's offerings. Long-term success is reflected in customer retention rates , which measure how many trial users convert into loyal customers over time.

High retention rates signify that the product trial effectively nurtured ongoing relationships with users beyond the initial engagement phase. Evaluating market positioning involves analyzing how a successful product trial impacts a company's position within its industry or target market.

A well-received trial can enhance brand visibility, credibility, and competitiveness in comparison to industry peers. Conducting a competitive analysis post-product trial helps businesses understand how their offerings stack up against competitors in terms of features, pricing strategies, customer satisfaction levels, or market share.

This analysis informs strategic decisions to maintain a competitive edge in the market landscape. In the dynamic landscape of product trials, case studies serve as compelling narratives that illustrate the impact and effectiveness of trial-based marketing strategies across various industries.

These real-life examples highlight how businesses leverage product trials to engage customers, drive sales, and enhance brand visibility. In a notable case study , a leading SaaS provider implemented a product trial strategy that allowed users to experience the full functionality of their software for a limited period.

This approach showcased the value of the SaaS offering effectively, attracting new customers and boosting revenue streams. By allowing users to explore advanced functionalities during the trial, the app successfully converted trial users into long-term subscribers, driving sustainable growth and market expansion.

A compelling case study on cloud computing platforms revealed that incorporating freemium models with tiered subscription plans significantly enhanced customer acquisition and retention. This strategic approach not only increased revenue streams but also solidified brand loyalty among users.

In an insightful case study within the food industry, a beverage company introduced money-back guarantees for its new line of products, reassuring customers about quality and taste.

This customer-centric approach not only boosted product credibility but also established long-term relationships with consumers. By offering customized samples based on user preferences during trials, the brand fostered trust and loyalty among customers, positioning itself as a trusted authority in the beauty industry.

In an innovative case study focusing on household appliances, a leading manufacturer introduced interactive virtual product demos as part of their trial experience. The interactive trials not only streamlined the decision-making process but also enhanced overall user experiences. By showcasing course quality through trial experiences, the platform expanded its user base significantly while establishing credibility as an educational resource.

By leveraging user data insights to tailor subscription offerings based on individual preferences, the service provider enhanced user satisfaction levels and encouraged long-term subscriptions. The hands-on guidance provided during trials not only addressed client needs effectively but also positioned the consultancy as a trusted partner for strategic decision-making.

In the realm of product trials , successful implementation hinges on effective cross-functional collaboration, continuous improvement strategies, and scalability planning. Aligning marketing and sales teams during product trials ensures cohesive messaging, streamlined customer interactions, and optimized conversion pathways.

By fostering collaboration between these departments, businesses can enhance lead generation efforts and drive sales growth effectively. Integrating product development teams into trial initiatives facilitates rapid iteration cycles, feedback incorporation, and feature enhancements based on user insights.

This collaborative approach accelerates product improvements, aligns offerings with market demands, and enhances overall trial experiences. Coordinating customer support functions across product trials enables prompt issue resolution, proactive user assistance, and seamless trial experiences.

By ensuring that support channels are integrated into the trial process, businesses can address user queries efficiently and maintain high levels of participant satisfaction. Implementing a robust feedback loop mechanism allows businesses to capture user insights, prioritize feature requests, and drive iterative product enhancements.

By closing the feedback loop effectively, companies can demonstrate responsiveness to user needs, foster engagement throughout trials, and refine offerings based on real-time feedback.

Leveraging agile development methodologies within product trials promotes adaptive planning, rapid iterations, and cross-functional team collaboration.

Agile practices enable quick response to changing market dynamics, efficient resource allocation, and continuous value delivery to users throughout the trial period.

Integrating market research data into product trials enhances decision-making processes by leveraging consumer insights, competitive analyses, and trend evaluations.

By incorporating market research findings into trial strategies, businesses can align offerings with market demands, identify growth opportunities proactively, and optimize trial outcomes for sustained success.

Identifying expansion opportunities post-trial enables businesses to scale successful initiatives across new markets or customer segments. By evaluating trial performance metrics against growth projections and market trends, companies can capitalize on emerging opportunities for broader reach and increased revenue streams.

Conducting a comprehensive analysis of the competitive landscape post-product trial helps businesses benchmark their performance,. About the Author : Quthor, powered by Quick Creator , is an AI writer that excels in creating high-quality articles from just a keyword or an idea.

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Trial product opportunities - Another benefit of offering a free trial is that it can increase customer satisfaction. When customers have the opportunity to try a product or A demo is a free product walkthroughled by a member of the Sales team to show prospective customers how they could get value out of the product It gives them a unique opportunity to test a product with no strings attached while giving your brand an opportunity to gain a customer if they like the product 1. Know what to use when: free trial or demo Product demonstrations and free trials are the most valuable form of content for new users to

The goal was to encourage people to take the stairs instead of an escalator, to promote an active lifestyle, and to introduce some fun into everyday mundanity. Using experiential elements to enhance the customer experience has more benefits than you might think.

It is exactly through these benefits that experiential marketing stimulates consumers to try your product in an environment that evokes positive feelings from the consumer toward your brand.

Here are the key ways that different types of experiential marketing solutions can boost trials for your brand:. Cultivating an emotional relationship with consumers is one of the most important strategies a brand could have. This is especially vital for B2C brands that cater to the masses.

Experiential marketing programs allow your brand to connect with consumers through a new experience. This can be something exciting, delightful, comforting, or perhaps something that makes their heart beat a little faster.

When their emotions are running high, and consumers are surrounded by laughter and fun and a break from their everyday lives, they are more inclined to try your product and fall in love with it. Their experience just needs to be a great one.

See: pretty much every Red Bull sponsored high-adrenaline event ever. An experiential event allows you to interact with your consumers face to face.

Your brand ambassadors should be personable and have a good knowledge of what your brand is about. Not only about its products, but also about the story surrounding it.

They will help consumers understand the purpose of your product and how it can change their lives for the better. There will be no better opportunity for you to explain your product directly to the consumers than through an experiential marketing strategy.

The psychological goal is to get the a-ha moment as we did with Fiskars. Brand fanatics are consumers that are fiercely loyal to their favorite brands.

You see them everywhere: people who only purchase Apple products, people who are wearing Nike from head to toe, and people who only drive one brand of car.

Experiential campaigns create brand fanatics. And loyal consumers are more than eager to try new products and talk about them once they arrive. In addition to getting new users for your product, there are a few other benefits that you could reap by adding free trials to your marketing strategy:.

Here are 10 things to consider while building out your free trial marketing strategy:. The theory is built on the premise that new products or services will only succeed if it does the job better, does it for cheaper, or both. Here are the five growth strategies from the JTBD matrix :.

In either case, your marketing team and sales team should use closed-loop analytics to compare data. To ensure that your marketing messaging, free trial onboarding , and product experience are as personalized as possible, you should divide your audience into multiple segments.

In general, complex solutions or a niche product with a smaller total-addressable market would benefit from longer trial periods because the core features take longer to understand, and there are fewer potential customers available.

Of course, product demos are a good way around this. You could create demos that highlight key features from the get-go to help free users figure out what to focus on. The free trial conversion rate tends to be higher when you require credit card information, but the initial number of free trial signups might drop.

Beyond credit card details, you should also be smart about what information you ask for on your free trial signup pages. Building out the right feature list for free trials is one area that most SaaS companies struggle in.

There are two basic approaches that you can take:. According to Wall, that depends on the product or service on offer, and the timing. LinkedIn, the employment-focused social media site, offers several different premium versions, including for both job-seekers and recruiters.

For example, the site claims that LinkedIn premium members are more than twice as likely to get hired, on average. Ultimately, says Jeremy Stern, chief executive of branding agency PromoVeritas, whether a company should use a free trial will probably come down to brand maturity.

But you need a really focused cherry picker for those on the top of the tree. Phone calls, exhibitions and direct mail might be more appropriate for those people.

More established firms, Stern suggests, might want to offer more of their product or service for the same price, because consumers already have a preconceived notion of value attached to it. This is especially effective for products that are used regularly or consumed quickly, as the extra quantity translates to more usage without an additional cost.

Newer companies, however, might use free trials to announce themselves to a market. They can create a sense of excitement. Share on Twitter.