Mail order sample promotions
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Root Houseplants announce their new arrivals using a minimalist email design while maintaining brand consistency throughout the email.
The headline states that it's an email about new stock arrivals. They also add images that let the recipient see the product in real-time. Source: Root Houseplants via Really Good Emails. Back-in-stock email works like a charm if you know whom to send such email because these emails won't resonate with the audience who didn't check out the product that is now back in stock.
So, before you send these emails to identify which customers were looking for the product that is now back in stock, the chances of getting sales are higher as the customer had high intent of buying three products.
We loved this email by Tech Will Save Us as the whole email is divided into 5 different compartments - footer, header, and three sections stating the product's benefits with CTAs. The headline is simple and states that dough kits are back, the main product they are selling in the email.
Since this product is for children, they've used playful colors and imagery showing their product in action letting recipients engage more. Source: Tech Will Save Us Via Really Good Emails.
Promoting them via email is a great way to get more people to join and generate leads, be it a webinar, workshop, seminar, conference, or any other type of event. Email marketing works best in promoting both virtual and offline events by giving people relevant reasons to join.
At Mailmodo, we host a weekly webinar where we speak to industry experts and share valuable insights to educate and inform our audience. One of the emails we sent in the event promotional series is this announcement email where we introduce the guest and the topics we cover.
The header catches attention as it summarizes all the vital details, including the date, timing, and guest speakers. Check out more such event promotional email templates. Learn how Kodo, a fintech company boosted their event registrations using Mailmodo.
Be it scorching summer heat or ice-cold winters, seasonal email campaigns are a great opportunity to get more sales and engagement. Each season has the uniqueness that sets it apart from other seasons, and by creating that uniqueness in your email, you can stand out and engage your audience.
This summer season email by Mialmodo catches attention and gives us a summer vibe with its all-bright yellow color theme. The headline states the email promotes a summer sale, and the layout takes an inverted shape directing readers toward the bottom CTA. Check out our seasonal offer email template.
Upselling increases customer lifetime value and drives more revenue from your existing customers. If a customer is using your basic plan, you can showcase the benefits and features of your premium plan and even offer a discount to convert them. This upsell email by Medium ticks all the right boxes.
The headline is personalized and poses a question, while the subheading summarizes the benefits of upgrading. The email body is further divided into explaining the benefit in detail and visuals. Though the email is text-heavy, it still greatly impacts the readers and nurtures them towards the CTA.
Source: Medium via Really Good Emails. Giveaways are best to attract more leads and drive traffic and engagement. To get the best result on your giveaway emails, you need to focus not only on the price but also on the presentation of that offer.
Misfit did the giveaway email perfectly by visually representing the offer with a clear CTA. Furthermore, they briefly gave an overview of what people can expect if they win the giveaway giving more reasons to enter.
They also ask recipients to connect with them on Instagram, which is a good way to let them see others entering the giveaway and encourage them to participate. Source: Misfit via Really Good Emails. Birthdays and anniversaries are special, whether your subscribers or your brand.
These occasions are perfect for building trust, showing appreciation, and driving sales by offering fantastic deals to your subscribers.
We loved this dark-themed birthday email by Pizza Hut wishing subscribers with a cupcake and candle, asking them to make a wish. The whole email creates perfect birthday vibes by bringing fun and excitement into play. The email seems highly personalized, making it look like it is coming from a friend rather than a brand.
Source: Pizza Hut via Really Good Emails. Getting the frequency of your promotional email right is your ticket to getting more sales and reducing annoyance due to sending too frequent or irrelevant emails. For instance, a study by Omnisend reveals that Thursdays followed by Tuesdays are the best days to send promotional emails.
But, these timings might not work for seasonal email campaigns. Besides, if you offer a free trial, it would be best to send an upsell email to those on your free plan instead of customers who haven't signed up for it yet. So, giving definite timings or cadence to send promotional emails is difficult.
But, here are a few tips to help you find the best timings:. Understand your audience: You need to know your target audience's behavior, interaction patterns, and lifecycle stage. Analyze your past email metrics: Collect email metrics data from past promotional campaigns and draw insights on which timings worked best before.
Before you start writing your email, decide the goal of sending that email. You should answer these two questions:. What's the one action I want recipients to take?
Is it to download the ebook, enter the contest, or redeem the coupon code and make a transaction? Once you have a clear goal, you can frame the copy and design that serve that goal and entice recipients to move in the direction you want.
Your promotional offer won't resonate with everyone on your email list as they might be in different lifecycle stages and might not be ready to buy. So, segmenting the email list becomes crucial here. In the recipient's already crowded inbox, your subject line will help you stand out.
But, to do that, you need to clarify your offer in your subject line to let users know what's in it for them. Here are a few good examples of clear and compelling subject lines that show this email is about an offer.
Apart from the subject line, use the preview text to give more details about the offer. In the image shown above, the preview text adds more value by letting users know the benefits they will get after they open the email. Your subject line and preview text should complement each other and encourage readers to open your email so they can view the offer you have sent them.
Giving readers an enticing offer isn't getting them to click the CTA button. You need to write a copy that offers value and resonates with your recipient so that they take the desired action. Here are a few tips we recommend while writing your email copy:.
Besides, use social proof in your promo emails to build trust and credibility and make your emails more valuable and less salesy. Although these tips work, we still advise you to review your audience database and determine which tone and writing style resonates most with them.
That way, you can write a copy that talks specifically to them and do not sound generic. The design and structure of your email also matter as you need to take recipients through a smooth flow and compel them to take action.
The typography, color contrast, white spacing, visuals, layout, etc. Choose the right email layout without making the email look cluttered and confusing.
Make the header clear and eye-catching as REI Co-op did. The background image visually represents the offer and how one can enjoy a comfortable sleep in their sleeping bags. Be consistent with your color but don't shy away from using a set of colors if that's what your audience prefers.
Make your CTA buttons stand out using adequate color contrast while maintaining color consistency. Designing a perfect promotional email can be difficult, but with Mailmodo's pre-made email blocks , you can create emails in no time.
We have a collection of the various header, footer, and layout formats ready to use without any coding skill requirement. Just add your email copy and images, make a few changes here and there, and get an engaging promotional email in no time. To get the most out of your promotional email campaign, we recommend you the following best practices:.
No matter how compelling the subject line is, sending emails without the recipient's permission will do more harm than good. Mailjets' Email Engagement Report reveals that You might think you know what your audience wants, but here's a harsh truth.
You don't. And guessing what recipients might like is nothing less than throwing a net in no particular way, hoping you'll get the big fish. You might lose in the end. Use these insights to determine which version resonates most with your audience and use that going forward.
Ensure you use clear and non-spammy language in your promotional emails to avoid exaggerating your offer. Using a friendly and personal tone will get you higher engagements. Be transparent with the terms and conditions of the offer to build trust.
Also, add all the information, such as the last day to avail offers, discount range, etc. It will save their time as they can decide whether to accept the offer or not without leaving their inbox.
Put into practice the examples and tips discussed in the article to get higher clicks and opens on your promotional emails. Seeking more inspiration? Check out our email template library. Talk to an email expert. Need someone to take your email marketing to the next level?
Schedule a minute email consultation. Book a meet here. Send emails that bring higher conversions. Mailmodo is an ESP that helps you to create and send app-like interactive emails with forms, carts, calendars, games, and other widgets for higher conversions.
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Access guides here. Thanks for reading till the end. Here are 3 ways we can help you grow your business:. Explore our email marketing guides, ebooks and other resources to master email marketing. Send app-like interactive emails with forms, carts, calendars, games, etc.
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Home guides promotional emails. Customers today expect that companies are accessible in many ways on the web. Retailer Wine. Some companies leverage their branding images from TV and other media to stand out in the mail, as GEICO and other insurers frequently do.
This example is from February Mail can welcome a new customer to the fold and provide valuable paper backup. Asurion, a device insurance and warranty provider, mailed this letter to a Verizon Wireless customer in January This Florida Gulf Coast University appeal from February notes how donations helped these students.
In any category, tap into one of the 7 main emotions to drive action with the copy and images you use. Here, RoadRunner Sports banks on exclusivity in this offer from May There are lots of reasons to include a magnet in your direct mail , like providing information and building exposure.
This eyecatching March postcard from the American Psychological Association uses a magnet to push a membership renewal. Handwriting fonts stand out against mail using standard type, as on this outer envelope for City Union Mission.
Also known as friend-get-a-friend or member-get-a-member, a referral leverages your relationship with a customer to make an offer to their friends. Energy provider Reliant mailed this postcard in July Information can make a difference in the lives of consumers and businesses.
Healthcare systems use content to educate patients, like in this June newsletter mailed by Orlando Health. Recent movers are prospects for many services and products that can help them settle in a new neighborhood.
This May postcard from supermarket chain Safeway includes coupons and giveaways. Add virtual content on top of print with an app-enabled image. In this example from February , which offers a customer upgraded service, telecom provider Spectrum includes a message that plays when the piece is scanned.
Loyal customers of Carnival cruise line can respond to a trip or credit card offer by scanning the QR code on an interior piece from this July campaign. Using icons makes it easier for the customer to follow your call-to-action, like in this May mailing from Subaru. Download here. Keep your loyal customers engaged with new offers.
Ink and paper can bring creativity to life. This tantalizing spread is from a self-mailer sent out by supermarket chain Meijer in August DoorDash, a food delivery service, reaches out to restaurants to expand their business with this September postcard. An insert with an infographic lays out the primary terms of a business loan in this American Express campaign from January This envelope, mailed by Capital One in February , has embossed copy on a linen background to make it stand out.
It depends, but GEICO has had a winner with this short letter for years. On the other hand, your letter has a lot of points to make. Local and national brands use cooperative mailers to reach customers in various geographic segments. Share Media continues this trend by partnering with start-up companies to try direct mail, like in this August campaign.
Smart marketers use gift cards to incentivize customers to respond to an offer, as Embrace Home Loans did in this December mailing. In January , Ace Hardware mailed an offer to upgrade a customer to its rewards program. It instructs them to bring the postcard to their local store, and use the coupon when their membership is activated.
Show your customers exactly what they get for doing business with you, and how much they can save, as in this March mailer from Spring-Green Lawn Care. Healthy Directions promotes its heart supplement on the envelope for its May promotion.
Readers of letters, many studies say, skip right down to the postscript after the signature. This P. Broadband provider Wave made a Black Friday offer in November with this self-mailer.
Even in an age of email, many nonprofits swear by the value of a print newsletter in keeping many members engaged … and donating. This North Shore Animal League newsletter was mailed in July Feeding America, a national food bank network, mailed this fundraising effort with an off-center stamp on the outer in April Negative or white space in design prioritizes the focus of the customer, as shown in this January from B2B mobile payment provider Square.
A plastic postcard with a punchout card keeps your offer and call-to-action in front of a prospect. This mailer was sent by Comcast in January Segment your database and reach out to your customers on their special day with an offer.
Your call-to-action CTA should be easy to find, like in this letter mailed in January by CItizens One to a personal loan prospect.
Instead of generic creative, mailers like RingCentral segment and target their campaigns based on factors like type of business, as this offer did in July Bombas, a B Corp. sock brand, demonstrates social responsibility on this self-mailer from December Mail flyers give you lots of room for creativity.
The threat of COVID continues to spur direct mail activity. National Pen Corp. Natural Resources Defense Council, an environmental advocacy group, lives its values by using eco-friendly direct mail option and starting with this notice about using recycled print materials on its outer envelopes.
On its February , Disney Movie Club teases a free gift for joining, then explains and shows much more on this insert. Hopefully, looking at so many direct mail creative examples provided ideas that can help you drive successful direct mail.
highlights great examples of mail advertising because there is value in seeing what others have done successfully. Good day! This is my 1st comment here so I just wanted to give a quick shout out and say I really enjoy reading through your posts.
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This article will discuss the best practices for creating a successful new mover's direct mail campaign In this article, we explore some common issues to avoid when launching your direct mail campaign Informed Delivery can be a powerful way to create impressions.
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Sales emails are sent to excite customers with special offers to drive sales. Let's explore some best sales promotion email examples that Missing 7 Promotional Email Examples That'll Drive More Sales · 1. Limited-Time Offers · 2. Sales Promotion Emails · 3. Subscriber-Special Offers · 4
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